{"id":16689,"date":"2025-09-22T07:12:24","date_gmt":"2025-09-22T07:12:24","guid":{"rendered":"https:\/\/www.invesdor.de\/blog\/?p=16689"},"modified":"2025-11-17T12:27:53","modified_gmt":"2025-11-17T12:27:53","slug":"between-alpine-calm-and-berlin-buzz-meet-maximilian-von-aufschnaiter","status":"publish","type":"post","link":"https:\/\/www.invesdor.com\/blog\/between-alpine-calm-and-berlin-buzz-meet-maximilian-von-aufschnaiter\/","title":{"rendered":"Between alpine calm and Berlin buzz: Meet Maximilian von Aufschnaiter\u00a0"},"content":{"rendered":"<p>Our childhood often shapes the paths we take later in life, leaving lasting impressions on how we think, create, and work. In his story, this chapter opened in a home filled with colors, cameras, and brushes, a world where creativity was always close at hand.&#xA0;<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1 \"><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.invesdor.com\/blog\/between-alpine-calm-and-berlin-buzz-meet-maximilian-von-aufschnaiter\/#What_sparked_your_interest_in_marketing_in_the_first_place\">What sparked your interest in marketing in the first place?&#xA0;<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.invesdor.com\/blog\/between-alpine-calm-and-berlin-buzz-meet-maximilian-von-aufschnaiter\/#Are_you_more_of_a_%E2%80%9Cbig-picture_visionary%E2%80%9D_or_a_%E2%80%9Cdetails-matter%E2%80%9D_kind_of_person\">Are you more of a &#x201C;big-picture visionary&#x201D; or a &#x201C;details-matter&#x201D; kind of person?&#xA0;<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.invesdor.com\/blog\/between-alpine-calm-and-berlin-buzz-meet-maximilian-von-aufschnaiter\/#What_marketing_trends_excite_you_the_most_right_now\">What marketing trends excite you the most right now?&#xA0;<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.invesdor.com\/blog\/between-alpine-calm-and-berlin-buzz-meet-maximilian-von-aufschnaiter\/#Whats_your_favorite_part_of_being_a_Marketing_Manager_at_Invesdor_Group\">What&#x2019;s your favorite part of being a Marketing Manager at Invesdor Group?&#xA0;<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.invesdor.com\/blog\/between-alpine-calm-and-berlin-buzz-meet-maximilian-von-aufschnaiter\/#Having_lived_in_both_South_Tyrol_and_Berlin_would_you_say_youre_more_alpine_calm_or_Berlin_energy_when_it_comes_to_your_creative_process\">Having lived in both South Tyrol and Berlin, would you say you&#x2019;re more alpine calm or Berlin energy when it comes to your creative process?&#xA0;<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.invesdor.com\/blog\/between-alpine-calm-and-berlin-buzz-meet-maximilian-von-aufschnaiter\/#You_have_a_free_weekend_and_no_plans_Whats_your_ideal_way_to_spend_it\">You have a free weekend and no plans. What&#x2019;s your ideal way to spend it?&#xA0;<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.invesdor.com\/blog\/between-alpine-calm-and-berlin-buzz-meet-maximilian-von-aufschnaiter\/#Whats_a_quote_that_inspires_Maximilian\">What&#x2019;s a quote that inspires Maximilian?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Those early days sparked an artistic spirit that still guides Maximilian von Aufschnaiter, a Marketing Manager for the DACH market at Invesdor Group and our guest in this edition of #meettheteam.&#xA0;<\/p>\n\n\n\n<p>In this interview, Maximilian shares what he values most about his work at Invesdor and reflects on how his years in South Tyrol and his life in Berlin shape the way he approaches marketing, blending calm reflection with urban energy and creativity with strategy.&#xA0;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_sparked_your_interest_in_marketing_in_the_first_place\"><\/span>What sparked your interest in marketing in the first place?&#xA0;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>I grew up surrounded by creativity. My mother, an artist and graphic designer, and my father, a photographer, transformed our living room into a vibrant mix of an art studio and a photo lab. Brushes, colors, and cameras were part of my everyday life, and as kids, we spent countless hours drawing and painting together. That environment sparked an early passion for creativity in me.&#xA0;<\/p>\n\n\n\n<p>Years later, I discovered marketing through its digital side and realized it was the ideal way to blend my creative roots with my growing interest in strategy and systems. At first, I was focused on making things look visually appealing, but as time went on, my curiosity about why things work took over. This shift led me to dive deeper into the strategic and data-driven aspects of marketing. Now, I focus on building smart systems and automating processes to make campaigns more effective and impactful.&#xA0;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Are_you_more_of_a_%E2%80%9Cbig-picture_visionary%E2%80%9D_or_a_%E2%80%9Cdetails-matter%E2%80%9D_kind_of_person\"><\/span>Are you more of a &#x201C;big-picture visionary&#x201D; or a &#x201C;details-matter&#x201D; kind of person?&#xA0;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>&#x201C;Big picture visionary&#x201D; sounds like a big label. What I would say about myself is that I tend to focus more on the bigger picture, especially when it comes to strategy. I like to understand the overall direction and goals because if you know where you want to go it makes everything else clearer. But knowing the direction is not enough you also have to set things up properly and work through the details to get there. For me it is a mix of both keeping the focus on strategy while making sure the steps to get there are developed and executed well. So I would say I lean a little more toward the strategic side but I am definitely hands on when it comes to making sure it actually happens.&#xA0;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_marketing_trends_excite_you_the_most_right_now\"><\/span>What marketing trends excite you the most right now?&#xA0;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In the last year, so much has changed in how we work. New technologies and opportunities have come up, especially around automation tools, no code solutions, and the whole AI sector in general. What I&#x2019;m currently focused on is AI agents and hyper personalization. One of the hardest things in business is that there is never enough time for actual strategy. There are always a bunch of small repetitive tasks that eat up your day. What I like about AI agents is that they are really useful, they can handle those tasks for you, link up different tools, and adjust things on the fly based on data. That gives you more space to focus on the bigger stuff.&#xA0;<\/p>\n\n\n\n<p>The second trend I&#x2019;m currently looking deeper into is hyper personalization. It&#x2019;s really about showing people only what they actually care about. Instead of sending the same message to everyone, you use data and AI to make the message fit each person. This means looking at things like what they&#x2019;ve done before, what they&#x2019;re interested in, or what they need right now. The message then feels more relevant and personal, which makes people more likely to listen and engage.&#xA0;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whats_your_favorite_part_of_being_a_Marketing_Manager_at_Invesdor_Group\"><\/span>What&#x2019;s your favorite part of being a Marketing Manager at Invesdor Group?&#xA0;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>My favorite part of being in marketing at Invesdor is definitely the culture of collaboration and trust. I really appreciate having the freedom to take ownership of my projects, come up with new ideas, and test them out. What makes it even better is working closely with colleagues from different countries and departments. It gives me a broader perspective, I&#x2019;m always learning something new, and I get to see how marketing connects with the bigger picture of the company.&#xA0;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"549\" src=\"https:\/\/www.invesdor.com\/blog\/wp-content\/uploads\/2025\/09\/Meet-Maximilian-von-Aufschnaiter-1-1024x549.png\" alt=\"Group photo of Invesdor employees, with Maximilian below as Marketing Manager at Invesdor\" class=\"wp-image-16690\" srcset=\"https:\/\/www.invesdor.com\/blog\/wp-content\/uploads\/2025\/09\/Meet-Maximilian-von-Aufschnaiter-1-1024x549.png 1024w, https:\/\/www.invesdor.com\/blog\/wp-content\/uploads\/2025\/09\/Meet-Maximilian-von-Aufschnaiter-1-300x161.png 300w, https:\/\/www.invesdor.com\/blog\/wp-content\/uploads\/2025\/09\/Meet-Maximilian-von-Aufschnaiter-1-768x412.png 768w, https:\/\/www.invesdor.com\/blog\/wp-content\/uploads\/2025\/09\/Meet-Maximilian-von-Aufschnaiter-1-1536x824.png 1536w, https:\/\/www.invesdor.com\/blog\/wp-content\/uploads\/2025\/09\/Meet-Maximilian-von-Aufschnaiter-1.png 1650w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption class=\"wp-element-caption\">Invesdor-Group: An international team built on collaboration and trust&#xA0;<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Having_lived_in_both_South_Tyrol_and_Berlin_would_you_say_youre_more_alpine_calm_or_Berlin_energy_when_it_comes_to_your_creative_process\"><\/span>Having lived in both South Tyrol and Berlin, would you say you&#x2019;re more alpine calm or Berlin energy when it comes to your creative process?&#xA0;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>&#x201C;I would say both the calm of the Alps and the energy of Berlin,&#x201D; he reflects. Having lived in South Tyrol<strong> <\/strong>for a few years I learned the importance of slowing down and taking time to reflect whether it is hiking in the forest or simply enjoying nature&#x2019;s quiet. I still visit South Tyrol regularly to see my mum, where I recharge and enjoy being in nature, which I sometimes miss in Berlin.&#xA0;<\/p>\n\n\n\n<p>At the same time, Berlin&#x2019;s urban energy is very inspiring. Being around driven people and a fast-moving environment pushes me to stay focused, act quickly, and keep up with new ideas and opportunities. I also love trying new things and finding inspiration, which is something you find more of in Berlin than in South Tyrol. &#x201C;So, I appreciate both worlds,&#x201D; he smiles.&#xA0;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"549\" src=\"https:\/\/www.invesdor.com\/blog\/wp-content\/uploads\/2025\/09\/Meet-Maximilian-von-Aufschnaiter-2-1024x549.png\" alt=\"View of the mountains, photo taken in South Tyrol by marketing manager Maximilian\" class=\"wp-image-16694\" srcset=\"https:\/\/www.invesdor.com\/blog\/wp-content\/uploads\/2025\/09\/Meet-Maximilian-von-Aufschnaiter-2-1024x549.png 1024w, https:\/\/www.invesdor.com\/blog\/wp-content\/uploads\/2025\/09\/Meet-Maximilian-von-Aufschnaiter-2-300x161.png 300w, https:\/\/www.invesdor.com\/blog\/wp-content\/uploads\/2025\/09\/Meet-Maximilian-von-Aufschnaiter-2-768x412.png 768w, https:\/\/www.invesdor.com\/blog\/wp-content\/uploads\/2025\/09\/Meet-Maximilian-von-Aufschnaiter-2-1536x824.png 1536w, https:\/\/www.invesdor.com\/blog\/wp-content\/uploads\/2025\/09\/Meet-Maximilian-von-Aufschnaiter-2.png 1575w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption class=\"wp-element-caption\">View of the mountains, taken in South Tyrol by Maximilian<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"You_have_a_free_weekend_and_no_plans_Whats_your_ideal_way_to_spend_it\"><\/span>You have a free weekend and no plans. What&#x2019;s your ideal way to spend it?&#xA0;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>&#x201C;It really depends on where I am, Berlin or South Tyrol,&#x201D; he grins.&#xA0;<\/p>\n\n\n\n<p>If I am in Berlin, I would book a small cabin at Raus for the weekend. I would spend time in the kitchen trying out new recipes and enjoying simple meals. Afternoons might be for sitting outside sipping coffee and soaking up the quiet away from the usual city noise. The evenings are perfect for reading or just relaxing under the open sky.&#xA0;<\/p>\n\n\n\n<p>When I am in South Tyrol, the day usually starts with a hike through the forest, keeping an eye out for chanterelle mushrooms. Later I would go for a swim in the Kalterer See. As the day ends I would gather with friends around the stove, cooking a mushroom pan, sharing stories, together.&#xA0;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whats_a_quote_that_inspires_Maximilian\"><\/span>What&#x2019;s a quote that inspires Maximilian?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"550\" src=\"https:\/\/www.invesdor.com\/blog\/wp-content\/uploads\/2025\/09\/Meet-Maximilian-von-Aufschnaiter-3-1024x550.png\" alt=\"\" class=\"wp-image-16702\" srcset=\"https:\/\/www.invesdor.com\/blog\/wp-content\/uploads\/2025\/09\/Meet-Maximilian-von-Aufschnaiter-3-1024x550.png 1024w, https:\/\/www.invesdor.com\/blog\/wp-content\/uploads\/2025\/09\/Meet-Maximilian-von-Aufschnaiter-3-300x161.png 300w, https:\/\/www.invesdor.com\/blog\/wp-content\/uploads\/2025\/09\/Meet-Maximilian-von-Aufschnaiter-3-768x412.png 768w, https:\/\/www.invesdor.com\/blog\/wp-content\/uploads\/2025\/09\/Meet-Maximilian-von-Aufschnaiter-3-1536x825.png 1536w, https:\/\/www.invesdor.com\/blog\/wp-content\/uploads\/2025\/09\/Meet-Maximilian-von-Aufschnaiter-3.png 1725w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption class=\"wp-element-caption\">Rick Rubin &#x2013; The Creative Act: A Way of Being&#xA0;<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Whether he is cooking with friends in South Tyrol or testing new ideas at Invesdor in Berlin, Maximilian brings the same mix of curiosity, creativity, and strategy to everything he does. His perspective adds a unique voice to our team, and we&#x2019;re excited to continue sharing more stories like his in the upcoming editions of our <a href=\"https:\/\/www.invesdor.com\/blog\/category\/interviews-en\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>#meettheteam series<\/strong><\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-alpha-channel-opacity has-cyan-bluish-gray-background-color has-background\">\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<p>Read an <a href=\"https:\/\/www.invesdor.com\/blog\/meet-franziska-haessler\/\" target=\"_blank\" rel=\"noopener\" title=\"\">interview with Franziska Hae&#xDF;ler here<\/a>:<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.invesdor.com\/blog\/meet-franziska-haessler\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"549\" src=\"https:\/\/www.invesdor.de\/blog\/wp-content\/uploads\/2025\/05\/Untitled-LinkedIn-Post-2-1024x549.png\" alt=\"\" class=\"wp-image-16175\" srcset=\"https:\/\/www.invesdor.com\/blog\/wp-content\/uploads\/2025\/05\/Untitled-LinkedIn-Post-2-1024x549.png 1024w, https:\/\/www.invesdor.com\/blog\/wp-content\/uploads\/2025\/05\/Untitled-LinkedIn-Post-2-300x161.png 300w, https:\/\/www.invesdor.com\/blog\/wp-content\/uploads\/2025\/05\/Untitled-LinkedIn-Post-2-768x412.png 768w, https:\/\/www.invesdor.com\/blog\/wp-content\/uploads\/2025\/05\/Untitled-LinkedIn-Post-2-1536x824.png 1536w, https:\/\/www.invesdor.com\/blog\/wp-content\/uploads\/2025\/05\/Untitled-LinkedIn-Post-2.png 1875w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:73px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.invesdor.com\/blog\/start-ups-serendipity-and-sauna-sessions-meet-lukas-linn\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"549\" src=\"https:\/\/www.invesdor.de\/blog\/wp-content\/uploads\/2025\/06\/1-1024x549.png\" alt=\"lukas linn im interview\" class=\"wp-image-16385\" srcset=\"https:\/\/www.invesdor.com\/blog\/wp-content\/uploads\/2025\/06\/1-1024x549.png 1024w, https:\/\/www.invesdor.com\/blog\/wp-content\/uploads\/2025\/06\/1-300x161.png 300w, https:\/\/www.invesdor.com\/blog\/wp-content\/uploads\/2025\/06\/1-768x412.png 768w, https:\/\/www.invesdor.com\/blog\/wp-content\/uploads\/2025\/06\/1-1536x824.png 1536w, https:\/\/www.invesdor.com\/blog\/wp-content\/uploads\/2025\/06\/1.png 1875w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<p>The fascination of venture capital &#x2013; about innovation, investments, and big ideas:<br><a href=\"https:\/\/www.invesdor.com\/blog\/start-ups-serendipity-and-sauna-sessions-meet-lukas-linn\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Interview with Lukas Linn<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-alpha-channel-opacity has-cyan-bluish-gray-background-color has-background\">\n","protected":false},"excerpt":{"rendered":"<p>Our childhood often shapes the paths we take later in life, leaving lasting impressions on how we think, create, and work. In his story, this chapter opened in a home filled with colors, cameras, and brushes, a world where creativity was always close at hand.&#xA0; Those early days sparked an &#x2026;<\/p>\n","protected":false},"author":15,"featured_media":16817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[124,90],"tags":[],"class_list":["post-16689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-en","category-invesdor-insights"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.invesdor.com\/blog\/wp-json\/wp\/v2\/posts\/16689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invesdor.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invesdor.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invesdor.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invesdor.com\/blog\/wp-json\/wp\/v2\/comments?post=16689"}],"version-history":[{"count":12,"href":"https:\/\/www.invesdor.com\/blog\/wp-json\/wp\/v2\/posts\/16689\/revisions"}],"predecessor-version":[{"id":16815,"href":"https:\/\/www.invesdor.com\/blog\/wp-json\/wp\/v2\/posts\/16689\/revisions\/16815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invesdor.com\/blog\/wp-json\/wp\/v2\/media\/16817"}],"wp:attachment":[{"href":"https:\/\/www.invesdor.com\/blog\/wp-json\/wp\/v2\/media?parent=16689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invesdor.com\/blog\/wp-json\/wp\/v2\/categories?post=16689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invesdor.com\/blog\/wp-json\/wp\/v2\/tags?post=16689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}