{"id":20956,"date":"2026-07-01T11:50:41","date_gmt":"2026-07-01T11:50:41","guid":{"rendered":"https:\/\/www.invesdor.de\/blog\/wie-direkte-digitale-geldanlage-den-weg-an-die-boerse-vorbereiten-kann\/"},"modified":"2026-07-02T12:36:32","modified_gmt":"2026-07-02T12:36:32","slug":"how-direct-digital-investment-can-prepare-the-path-to-the-stock-exchange","status":"publish","type":"post","link":"https:\/\/www.invesdor.com\/blog\/how-direct-digital-investment-can-prepare-the-path-to-the-stock-exchange\/","title":{"rendered":"How Direct Digital Investing can pave the way to the Stock Market"},"content":{"rendered":"<p><!-- WordPress-ready HTML in English (simply copy into the code editor) --><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1 \"><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.invesdor.com\/blog\/how-direct-digital-investment-can-prepare-the-path-to-the-stock-exchange\/#BIOGENA_investment_story\">BIOGENA investment story<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.invesdor.com\/blog\/how-direct-digital-investment-can-prepare-the-path-to-the-stock-exchange\/#Direct_digital_investment_the_role_of_Invesdor_investors\">Direct digital investment: the role of Invesdor investors<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.invesdor.com\/blog\/how-direct-digital-investment-can-prepare-the-path-to-the-stock-exchange\/#This_path_is_characterized_by\">This path is characterized by:<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.invesdor.com\/blog\/how-direct-digital-investment-can-prepare-the-path-to-the-stock-exchange\/#What_BIOGENA_has_achieved_so_far\">What BIOGENA has achieved so far<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.invesdor.com\/blog\/how-direct-digital-investment-can-prepare-the-path-to-the-stock-exchange\/#Why_the_step_onto_the_stock_exchange_is_a_logical_one\">Why the step onto the stock exchange is a logical one<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.invesdor.com\/blog\/how-direct-digital-investment-can-prepare-the-path-to-the-stock-exchange\/#It_creates_additional_visibility_and_trust_in_a_regulated_environment\">It creates additional visibility and trust in a regulated environment.<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.invesdor.com\/blog\/how-direct-digital-investment-can-prepare-the-path-to-the-stock-exchange\/#What_investors_gain_from_this_now\">What investors gain from this now<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.invesdor.com\/blog\/how-direct-digital-investment-can-prepare-the-path-to-the-stock-exchange\/#Further_information_on_the_current_BIOGENA_share_issue\">Further information on the current BIOGENA share issue<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.invesdor.com\/blog\/how-direct-digital-investment-can-prepare-the-path-to-the-stock-exchange\/#Notes_and_risks\">Notes and risks<\/a><\/li><\/ul><\/nav><\/div>\n\n<div style=\"max-width: 900px; margin: 0 auto; padding: 10px 0; font-family: inherit; line-height: 1.65; color: #0b1f1a;\">\n<p><!-- HERO --><\/p>\n<div style=\"padding: 22px 22px 18px; border: 1px solid #D7E4E0; border-radius: 16px; background: linear-gradient(180deg,#F4F8F7 0%, #FFFFFF 100%);\">\n<p style=\"margin: 0 0 8px; font-size: 12px; letter-spacing: .08em; text-transform: uppercase; color: #335b52;\">BIOGENA &#x2022; Investment story &#x2022; Direct digital investment<\/p>\n<h2 style=\"margin: 0 0 10px; font-size: 28px; line-height: 1.2; color: #002c22;\"><span class=\"ez-toc-section\" id=\"BIOGENA_investment_story\"><\/span>BIOGENA investment story<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"margin: 0; font-size: 16px; color: #24443d;\">A family business becomes a health group. What began for BIOGENA as a family-run micronutrient company is today a health group with more than 120 million euros in revenue.<\/p>\n<\/div>\n<p><!-- IMAGE PLACEHOLDER 1 --><\/p>\n<div style=\"margin: 18px 0 0; padding: 18px; border: 1px dashed #B6CDC6; border-radius: 14px; background: #F1F7F5;\">\n<p style=\"margin: 0;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.invesdor.com\/blog\/wp-content\/uploads\/2026\/07\/filters_focal_quality70-2-1.webp\" alt=\"BIOGENA investment story illustration\" width=\"1536\" height=\"1024\"\/><\/p>\n<\/div>\n<p><!-- INTRO --><\/p>\n<div style=\"margin: 18px 0 0;\">\n<p style=\"margin: 0 0 12px; color: #24443d;\">Since 2015, many investors have accompanied this journey through Invesdor. Since then, BIOGENA has carried out <strong>16 financing rounds via Invesdor<\/strong>. In total, <strong>more than 17 million euros in growth capital<\/strong> flowed into the company. BIOGENA is now carrying out a share issue and preparing for a listing on the Direct Market Plus (Vienna MTF) of the Vienna Stock Exchange. This makes BIOGENA an example of direct digital investment in a real company that has developed step by step and is now entering the capital market.<\/p>\n<\/div>\n<p><!-- SECTION: ROLE OF INVESTORS --><\/p>\n<div style=\"margin: 18px 0 0; padding: 18px; border: 1px solid #D7E4E0; border-radius: 16px; background: #FFFFFF;\">\n<h2 style=\"margin: 0 0 10px; font-size: 22px; color: #002c22;\"><span class=\"ez-toc-section\" id=\"Direct_digital_investment_the_role_of_Invesdor_investors\"><\/span>Direct digital investment: the role of Invesdor investors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"margin: 0 0 12px; color: #24443d;\">Between 2015 and 2022, BIOGENA carried out a total of 16 financing rounds via Invesdor. During this period, investors provided more than 17 million euros in growth capital through Invesdor.<\/p>\n<h2 style=\"margin: 16px 0 10px; font-size: 22px; color: #002c22;\"><span class=\"ez-toc-section\" id=\"This_path_is_characterized_by\"><\/span>This path is characterized by:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div style=\"margin: 10px 0; padding: 16px; border: 1px solid #D7E4E0; border-radius: 14px; background: #FFFFFF;\">\n<div style=\"display: flex; gap: 10px; align-items: flex-start;\">\n<div style=\"width: 34px; height: 34px; border-radius: 10px; background: #E6F0ED; color: #002c22; display: flex; align-items: center; justify-content: center; font-weight: bold;\">1<\/div>\n<div>\n<h3 style=\"margin: 0 0 6px; font-size: 16px; color: #002c22;\"><strong>Long-term partnership<\/strong><\/h3>\n<p style=\"margin: 0; color: #24443d;\">BIOGENA did not choose this form of financing only once, but repeatedly, adapted to each respective growth phase.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"margin: 10px 0; padding: 16px; border: 1px solid #D7E4E0; border-radius: 14px; background: #FFFFFF;\">\n<div style=\"display: flex; gap: 10px; align-items: flex-start;\">\n<div style=\"width: 34px; height: 34px; border-radius: 10px; background: #EAF4F1; color: #002c22; display: flex; align-items: center; justify-content: center; font-weight: bold;\">2<\/div>\n<div>\n<h3 style=\"margin: 0 0 6px; font-size: 16px; color: #002c22;\"><strong>Direct participation for many instead of a few<\/strong><\/h3>\n<p style=\"margin: 0; color: #24443d;\">Private and smaller professional investors were able to participate at an early stage, with amounts suited to their personal situation. Over the years, this created a broad circle of supporters.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"margin: 10px 0; padding: 16px; border: 1px solid #D7E4E0; border-radius: 14px; background: #FFFFFF;\">\n<div style=\"display: flex; gap: 10px; align-items: flex-start;\">\n<div style=\"width: 34px; height: 34px; border-radius: 10px; background: #EAF4F1; color: #002c22; display: flex; align-items: center; justify-content: center; font-weight: bold;\">3<\/div>\n<div>\n<h3 style=\"margin: 0 0 6px; font-size: 16px; color: #002c22;\"><strong>Strong European roots<\/strong><\/h3>\n<p style=\"margin: 0; color: #24443d;\">A significant share of the investments came from Germany, Austria and other European countries &#x2014; the same markets in which BIOGENA is also gaining customers. Since 2015, around 2,100 investors have invested in BIOGENA through Invesdor. On average, investments amounted to around 7,300 euros per person. Depending on the round, the interest rates of the individual bonds ranged from 3.75% to 6.00% per year. All investments were repaid to investors on schedule and in full.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"margin: 12px 0 0; color: #24443d;\">For many people in Germany, Austria and other European countries, BIOGENA therefore offered an opportunity to participate directly in a medium-sized health company and follow its development over several years.<\/p>\n<\/div>\n<p><!-- IMAGE PLACEHOLDER 2 --><\/p>\n<div style=\"margin: 18px 0 0; padding: 18px; border: 1px dashed #B6CDC6; border-radius: 14px; background: #F1F7F5;\">\n<p style=\"margin: 0;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.invesdor.com\/blog\/wp-content\/uploads\/2026\/07\/biogena_infographic_english.png\" alt=\"BIOGENA key figures illustration\" width=\"1536\" height=\"1024\"\/><\/p>\n<\/div>\n<p><!-- SECTION: ACHIEVEMENTS --><\/p>\n<div style=\"margin: 18px 0 0; padding: 18px; border: 1px solid #D7E4E0; border-radius: 16px; background: #FFFFFF;\">\n<h2 style=\"margin: 0 0 10px; font-size: 22px; color: #002c22;\"><span class=\"ez-toc-section\" id=\"What_BIOGENA_has_achieved_so_far\"><\/span>What BIOGENA has achieved so far<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"margin: 0 0 12px; color: #24443d;\">The capital market prospectus for the current share issue describes BIOGENA&#x2019;s starting position with clear figures. For the 2024\/2025 financial year, the Biogena Group reports, among other things:<\/p>\n<ul style=\"margin: 0; padding-left: 18px; color: #24443d;\">\n<li style=\"margin: 6px 0;\">group revenue of around 124.9 million euros<\/li>\n<li style=\"margin: 6px 0;\">historical EBITDA of around 19.1 million euros<\/li>\n<li style=\"margin: 6px 0;\">an EBITDA margin of around 15.3 percent<\/li>\n<li style=\"margin: 6px 0;\">group equity of around 298.9 million euros<\/li>\n<\/ul>\n<p style=\"margin: 12px 0 0; color: #24443d;\">BIOGENA offers more than 400 products and works with around 30,000 doctors and therapists. The company serves customers in around 70 countries and has more than half a million registered members in the BIOGENA Club. According to the prospectus, BIOGENA already has a <span data-teams=\"true\">production capacity built for revenues of around &#x20AC;500 million<\/span>, which is currently only partially utilized. These figures and structures show an established company with audited financial statements, international reach and a clear focus on prevention and health.<\/p>\n<\/div>\n<p><!-- SECTION: STOCK EXCHANGE --><\/p>\n<div style=\"margin: 18px 0 0; padding: 18px; border-radius: 16px; border: 1px solid #B6CDC6; background: #EAF4F1;\">\n<h2 style=\"margin: 0 0 10px; font-size: 22px; color: #002c22;\"><span class=\"ez-toc-section\" id=\"Why_the_step_onto_the_stock_exchange_is_a_logical_one\"><\/span>Why the step onto the stock exchange is a logical one<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"margin: 0 0 12px; color: #24443d;\">Against this background, the planned step onto the stock exchange is a logical next step for BIOGENA. An IPO enables further equity capital for growth, for example for internationalization, product development, digitalization and new locations.<\/p>\n<div style=\"margin: 12px 0 0; padding: 14px; border-radius: 14px; background: #FFFFFF; border: 1px solid #B6CDC6;\">\n<h2 style=\"margin: 0 0 10px; font-size: 20px; color: #002c22;\"><span class=\"ez-toc-section\" id=\"It_creates_additional_visibility_and_trust_in_a_regulated_environment\"><\/span>It creates additional visibility and trust in a regulated environment.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"margin: 0; color: #24443d;\">It enables a broader distribution of ownership, into which existing investors can also place themselves as part of their own decisions. For many years, BIOGENA relied on direct financing via Invesdor. This phase helped expand the production capacity, broaden the market and strengthen digital channels. The now planned listing on Direct Market Plus of the Vienna Stock Exchange adds the capital market level to this path.<\/p>\n<\/div>\n<\/div>\n<p><!-- IMAGE PLACEHOLDER 3 --><\/p>\n<div style=\"margin: 18px 0 0; padding: 18px; border: 1px dashed #B6CDC6; border-radius: 14px; background: #F1F7F5;\">\n<p style=\"margin: 0;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.invesdor.com\/blog\/wp-content\/uploads\/2026\/07\/filters_focal_quality70-3.webp\" alt=\"BIOGENA IPO illustration\" width=\"1536\" height=\"1024\"\/><\/p>\n<\/div>\n<p><!-- SECTION: INVESTORS NOW --><\/p>\n<div style=\"margin: 22px 0 0; padding: 20px; border: 1px solid #B6CDC6; border-radius: 18px; background: linear-gradient(180deg,#F4F8F7 0%, #EAF4F1 100%); box-shadow: 0 8px 24px rgba(0,44,34,0.06);\">\n<div style=\"margin: 0 0 14px; padding: 0 0 0 14px; border-left: 5px solid #002C22;\">\n<p style=\"margin: 0 0 6px; font-size: 12px; letter-spacing: .08em; text-transform: uppercase; color: #335b52;\">Context for investors<\/p>\n<h2 style=\"margin: 0; font-size: 22px; color: #002c22;\"><span class=\"ez-toc-section\" id=\"What_investors_gain_from_this_now\"><\/span>What investors gain from this now<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<p style=\"margin: 0 0 12px; color: #24443d;\">For people who have already financed BIOGENA through Invesdor, the current development is an important milestone. They can see that a family business has become a health group with revenue well above 120 million euros. All BIOGENA investments placed via Invesdor were repaid as agreed.<\/p>\n<div style=\"margin: 12px 0; padding: 14px 16px; border-radius: 14px; background: #FFFFFF; border: 1px solid #D7E4E0;\">\n<ul style=\"margin: 0; padding-left: 18px; color: #24443d;\">\n<li style=\"margin: 6px 0;\"><strong style=\"color: #002c22;\">The company has reached a stage where a stock exchange listing can be carried out.<\/strong><\/li>\n<\/ul>\n<\/div>\n<p style=\"margin: 12px 0 12px; color: #24443d;\">For investors who are only now getting to know BIOGENA, a different perspective emerges: this is a company with a clear market position and tangible products.<\/p>\n<div style=\"margin: 12px 0; padding: 14px 16px; border-radius: 14px; background: #FFFFFF; border: 1px solid #D7E4E0;\">\n<ul style=\"margin: 0; padding-left: 18px; color: #24443d;\">\n<li style=\"margin: 6px 0;\"><strong style=\"color: #002c22;\">The development of recent years and the current situation are presented transparently in the prospectus.<\/strong><\/li>\n<\/ul>\n<\/div>\n<div style=\"margin: 16px 0 0; padding: 14px 16px; border-left: 4px solid #A2006E; background: #FFFFFF; border-radius: 12px;\">\n<p style=\"margin: 0; color: #24443d;\">In both cases, the share issue opens up the opportunity to assess whether and in what form participation in the next stage of the BIOGENA story fits into one&#x2019;s own investment concept. All information on the current share issue, the use of proceeds and the risks can be found in the capital market prospectus and on BIOGENA&#x2019;s information page.<\/p>\n<\/div>\n<\/div>\n<p><!-- SECTION: MORE INFORMATION \/ CTA BOX --><\/p>\n<div style=\"margin: 24px 0 0; padding: 0; border: 1px solid #D7E4E0; border-radius: 18px; background: linear-gradient(135deg,#F4F8F7 0%, #FFFFFF 55%, #F7EEF4 100%); overflow: hidden; box-shadow: 0 10px 28px rgba(0,44,34,0.08);\">\n<div style=\"display: flex; flex-wrap: wrap; align-items: stretch;\">\n<div style=\"flex: 1 1 280px; min-width: 260px; background: #F1F7F5;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" style=\"display: block; width: 100%; height: 100%; min-height: 220px; object-fit: cover; margin: 0;\" src=\"https:\/\/www.invesdor.com\/blog\/wp-content\/uploads\/2026\/07\/filters_focal_quality70.webp\" alt=\"BIOGENA share issue\" width=\"1536\" height=\"1024\"\/><\/div>\n<div style=\"flex: 1.2 1 340px; min-width: 280px; padding: 24px 24px 22px;\">\n<p style=\"margin: 0 0 8px; font-size: 12px; letter-spacing: .08em; text-transform: uppercase; color: #a2006e; font-weight: bold;\">Current share issue<\/p>\n<h2 style=\"margin: 0 0 12px; font-size: 24px; line-height: 1.25; color: #002c22;\"><span class=\"ez-toc-section\" id=\"Further_information_on_the_current_BIOGENA_share_issue\"><\/span>Further information on the current BIOGENA share issue<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"margin: 0 0 18px; color: #24443d;\">All information on the current share issue, the documents and further details can be found directly on BIOGENA&#x2019;s information page.<\/p>\n<p><a style=\"display: inline-block; padding: 12px 18px; border-radius: 999px; background: #A2006E; color: #ffffff; text-decoration: none; font-weight: bold; box-shadow: 0 6px 16px rgba(162,0,110,0.22);\" href=\"https:\/\/biogena.com\/de-at\/aktie?utm_source=referral&amp;utm_medium=email&amp;utm_campaign=invesdor\" target=\"_blank\" rel=\"noopener\"><br>\nTo the BIOGENA share issue<br>\n<\/a><\/p>\n<p style=\"margin: 14px 0 0; font-size: 13px; color: #5a6f69;\">The link opens BIOGENA&#x2019;s information page in a new tab.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- RISKS --><\/p>\n<div style=\"margin: 18px 0 0; padding: 18px; border-radius: 16px; border: 1px solid #C7D7D2; background: #F4F8F7;\">\n<h2 style=\"margin: 0 0 10px; font-size: 22px; color: #002c22;\"><span class=\"ez-toc-section\" id=\"Notes_and_risks\"><\/span>Notes and risks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"margin: 0 0 10px; color: #24443d;\">This text provides information about BIOGENA&#x2019;s development and the role of Invesdor investors. It does not constitute investment advice and is not an invitation to buy or sell securities. Invesdor does not provide investment brokerage in this context.<\/p>\n<p style=\"margin: 0; color: #24443d;\">The basis for an investment decision is exclusively the published capital market prospectus and the documents of the issuer. Investments in securities and corporate participations involve significant risks, including the complete loss of the capital invested.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>BIOGENA &#x2022; Investment story &#x2022; Direct digital investment BIOGENA investment story A family business becomes a health group. What began for BIOGENA as a family-run micronutrient company is today a health group with more than 120 million euros in revenue. Since 2015, many investors have accompanied this journey through Invesdor. &#x2026;<\/p>\n","protected":false},"author":41,"featured_media":20953,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[175,83,129,91],"tags":[176,147,177,178,179],"class_list":["post-20956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alle-en","category-featured-en","category-investment-projects","category-market-companies","tag-finanzierung-en","tag-for_companies","tag-geldanlage-en","tag-investoren-en","tag-kapital-en"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Since 2015, BIOGENA has raised more than \u20ac17 million in growth capital via Invesdor. The next step is a listing on the Vienna Stock Exchange. 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