Naava tells in a release on its website that it is making several changes in both the production of its greenwalls and its operations.
Improvements in sustainable production that Naava details include the new N-Series greenwalls using 40% less materials, improved product packaging and a re-organised, “five times more efficient” logistics chain. The operational overhauls listed include, among other things, shutting down the company’s US production site, moving to contract manufacturing with Scanfil, and opening a biofilter hub in the Netherlands.
According to Naava CEO Arttu Salmenhaara, the company expects the reforms to support taking Naava greenwalls to houses and homes. This step is planned to start in early 2021.
“We’ve had a positive dilemma. People have wanted to buy Naava green walls around the world but we haven’t always been able to deliver. Thanks to our renewed product and operations, the geographical constraints have now been removed and we are in a better position to start delivering to every corner of the world. This redesign makes it also easier to cater for the home market, which we are planning to enter early next year”, Salmenhaara explains.
The greenwall company raised over €2M on Invesdor.com with their 2018 share issue. More recently, a part of Naava’s convertible bond round, closing at over €1.2M, was held on the Invesdor platform in the summer of 2020.