Friends & Brgrs market position is in the fresh casual segment, which can be considered an upgraded version of fast casual. The fresh casual market segment offers an excellent price/quality ratio.
The fresh casual segment has a huge potential, it attracts people from both casual dining/fine dining and fast food. Especially when it comes to people with higher and more specific demands on the food quality, but still prefer the more affordable price point. A customer group that is noticeable at Friends & Brgrs is young adults, and especially young women.
Friends & Brgrs has restaurants in the following cities:
- Pietarsaari, Finland (2014)
- Helsinki, Finland (2015)
- Tampere, Finland (February, 2016)
- Oulu, Finland (April, 2016)
- Copenhagen, Denmark (July, 2016)
Copenhagen is the first restaurant abroad, and thereby an important step for the company. The vision is to expand the international part of the business rapidly in the coming three years.
The interior design of the restaurants is simple and clear. The design supports the concept by its simplicity, and the company’s principle of transparency is clearly visible. The open kitchen and the communication inside the restaurant enhances the focus on quality, and gives the customer an authentic dining experience.