Helsinki Allas Oy profile page - Invesdor

Last updated January 18, 2018

Allas, located next to the Helsinki marketplace, stands in one of the best locations in HKI. This sea pool boasts several saunas, swimming pools and restaurant. It is a one-of-a-kind experience which cannot be found anywhere else in the world!

Growth

Stage

15

Employees

2013

Founded

Financial information

Rows marked with an asterisk are estimates.
	Revenue	Revenue growth %	Operational costs	EBITDA	EBITDA %
2016*	822 000 EUR	0.0%	720 000 EUR	102 000 EUR	12.4%

Allas is a unique project with no counterpart in Finland, nor in any other country.

Business & market

The concept of Allas Sea Pool is by no means novel, instead it should be considered an updated version of the old historical sea spa culture in Helsinki; a social experience combined with wellness and events. For the people in Helsinki it is a welcomed opportunity to enjoy the closeness of the sea while strengthening Helsinki’s reputation as a spa profiled destination within the travel industry.

Extraordinaires:

Floating swimming pools with heated water from the public water supply as well as filtered sea water
Warm and cold pools open all year round
Sauna and sea view bathing in the city center
Latest cleantech energy, heating and water handling solutions
Baltic sea –center exhibiting the Baltic sea as well as a winter garden
In wintertime, possibilities for sledge riding and other winter activities
Cultural events and festivals
Instructed sports: swimming classes, water gymnastics, gymnastics, watertryout, yoga and pilates
Restaurants with gardens and sea view
The Allas Sea Pool is located in the heart of the city amongst the crowd of tourists. Allas is a private enterprise that is in close collaboration with the city of Helsinki.

Business activity sectors:

Programme activities and events
Restaurants
Company services

Raoul Grünstein

Chairman of the board, business plan, strategy and funding

Raoul is a developer of the culture related business activity and the CEO of the parent company Töölö Urban. He has founded Kulttuuritehdas Korjaamo, Image Kustannus and Image Match.

Timo Metsälä

Acting CEO, Business management

Timo is a real estate entrepreneur who became an Allas owner and a member of the board, during the previous crowdfunding round. He is a real estate entrepreneur and the founder of Verkkoisännöinti and is now one of the largest private owners of the Ovenia -group.

Pekka Pakkanen

Head designer and architect

Pekka is a shareholder of the architectural bureau, Huttunen-Lipasti-Pakkanen, that has been awarded for its wooden designs. He is also the main designer of the Gösta museum in Mänttä and the architect in the winning team for the Helsinki Guggenheim museum.

Our story

Experience Allas!

Allas Sea Pool, located a stone’s throw away from the Helsinki marketplace, proudly stands in one of the best locations in the city. This sea pool boasts several saunas, swimming pools and restaurant. It is a one-of-a-kind oasis in the middle of the city, the likes of which cannot be found anywhere else in the world. Allas Sea Pool awakens the soul of the spa culture of olden times when people would gather to discuss, to relax, and to live the good life by the water. Allas also represents urban culture at its best; it´s is full of events and things to do - good modern life right at the shore of the Baltic Sea!

Date	Round type	Amount	Valuation	Investors	Lead investor
Dec, 2016	equity	1 117 600 EUR	3 950 800 EUR	598	–
Nov, 2015	equity	810 800 EUR	2 500 000 EUR	337	–

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