Vici iGaming Pre-IPO
Invitation to subscribe for shares in VICI IGAMING (PUBL) Pre-IPO
The information on this website represents only a simplified description of the offer to subscribe for shares in Vici Igaming AB (publ). The website does not contain all the information required for an investment decision, and does not constitute a prospectus in accordance with the Prospectus Directive (2003/71/EC). For full details and terms and conditions please refer to the attached investment memorandum drawn up by the Board of Directors in Vici Igaming AB (publ), that can be acquired from the bottom of the page. The website, brochure, memorandum, application forms or other documents related to the offer may not be distributed in any country in which the distribution or the offer pursuant to the memorandum requieres action as above or contravenes the regulations in such country. Every investment decision must be based on an assesment of the content of the memorandum as a whole. To the extent that the information in this brochure differs from the information in the memorandum, the information set out in the memorandum shall apply. Neither Vici Igaming AB (publ), the issuing agent Eminova Fondkommission AB nor Invesdor Oy provide andy fuaranties, expresse or implied, regarding the information contained in this brochure.
The offering of Vici Igmaing AB (publ) is organized by Eminova Fondkommission AB. Invesdor Oy is a subscription channel in the offering. Shares can be subscribed through the electronic subscription platform of Invesdor at www.invesdor.com/viciigaming. Please note that in order to invest, you are required to have a book-entry account for keeping of shares in Euroclear Sweden. Further notice that investments in unlisted shares are always associated with high risk.
The progress bar of this offering represents subscriptions made on both Invesdor's and Eminova Fondkommission AB's service.
Vici iGAMING is a Swedish holding company with full ownership of Vici iGAMING Operations Ltd based in Malta. The Company was founded by people with extensive experience and past successes in digital entrepreneurship, the iGaming industry, and the financial industry. The company is at the forefront of the modern affiliate industry and optimizes lead generation for iGaming operators. The business consists of generating organic traffic of potential online players on affiliate websites, where visitors take part of marketing material from iGaming operators who are customers of the Company. These corporate customers, in turn, pay the Company for this exposure. The traffic on the Company’s affiliate websites is generated by offering visitors unique game-related content in the form of top lists, bonus lists, news, reviews and a separate live streaming channel with game-related broadcasting several times a week.
In June 2018, the company initiated a comprehensive analysis of the affiliate market, began to build its first affiliate website during the fourth quarter of 2018 and launched it shortly thereafter in early 2019. To this website (www. toppcasinobonus.com), the Company has signed an affiliate agreement with iGaming operators Betsson, Kindred Group, LeoVegas as well as ComeOn and its brands Cherrycasino, Folkeautomaten, Mobilebet, Folkeautomaten, Norgespill.com and GetLucky. Vici iGAMING is currently in an expansive phase where they work intensively to enter new markets in Europe and build a high-performing network of affiliate websites.
We intend to list the Company’s share at Spotlight Stock Market within 8-12 months.As a result of this, we have engaged Spotlight Go public in order to make the Company more visible before a future listing and at the same time prepare Vici iGAMING for the regulations that apply to listed companies.
Please see the full materials attached to this pitch text (at the end of the page) including issue terms and risk section.
Our business & market situation
Five reasons to invest in Vici iGAMING:
1. Attractive marketing channel
Marketing through affiliates is easy for iGaming operators to measure, track and evaluate compared to traditional media whose conversion rates are often at best estimated. By primarily getting payed for this service in the form of shares of corporate customers’ future revenues, Vici iGAMING can offer iGaming operators an attractive marketing alternative with low risk compared to traditional marketing channels.
2. Growing and attractive market
Both the underlying iGaming market and the affiliate market itself are experiencing substantial growth, exceeding 7% annually. This is primarily driven by digitalization but also by deregulations of iGaming, such as in several North American states. The global iGaming market size in 2018 was estimated to 49 billion euro, and the global affiliate market to 5.3 billion euro.
3. Industry-leading competence
Among the founders, Nick Mounteer, Trond Nyland and Rune Solstad,
have together previously have run successful projects in industries related to iGaming. In 2011, they founded Mobile Casino Ltd Malta and launched a freemium social gambling app that became one of the world’s most popular on the Google App Store with 10 million downloads. The founders of Vici iGAMING have together invested approximately SEK 1 million and 1,000 hours of work prior to the Offering.
The company’s key personnel are expanding the company’s competencies by recruiting content writers and digital marketers from over 20 countries with priority on industry- specific experiences.
4. An opportunity to invest before Vici iGAMING becomes cash flow-positive
With basis in the Company’s competitive competences and the profitable business model, the founders of Vici iGAMING estimate that the business will be cash-flow- positive by 2020 and that the Offering is the only necessary round of bringing in external capital.
The capital which is raised by this offering, is intended to be used primarily for marketing purposes in order to achieve increased traffic on affiliate websites, analysis of traffic on affiliate websites, development of additional affiliate websites and working capital to accelerate the Company’s market expansion.
Within a three-year period, the Company aims to generate sales of more than SEK 50 million, with an operating margin before depreciation exceeding 85%.
5. A scalable business model and intensive expansion
Vici iGAMING scales its business by building a network of affiliate websites and signing collaboration agreements with more iGaming operators. The upscaling can be done at a rapid pace with the help of acquired knowledge and established systems. During the second quarter of 2019, Vici iGAMING will enter the markets in Finland, Sweden, Denmark, the UK, and the Netherlands. The company will also launch brands in France, Spain, and Italy during the second half of the year.
Vici iGAMING estimates that the Company’s future operations will benefit greatly from established systems and acquired knowledge, which means that the costs increase at a significantly lower rate than the revenues. Vici iGAMING’s vision is to be a leading player in the European affiliate market to the iGaming industry.
The information in this brochure represents only a simplified description of the offer to subscribe for shares in Vici Igaming AB (publ). The brochure does not contain all the information required for an investment decision, and does not constitute a prospectus in accordance with the Prospectus Directive (2003/71/EC). For full details and terms and conditions please refer to the investment memorandum drawn up by the Board of Directors in Vici Igaming AB (publ). This can be downloaded at www.viciigaming.com. The brochure, memorandum, application forms or other documents related to the offer may not be distributed in any country in which the distribution or the offer pursuant to the memorandum requie ́res action as above or contravenes the regulations in such country. Every investment decision mst be based on an assesment of the content of the memorandum as a whole. To the extent that the information in this brochure differs from the information in the memorandum, the information set out in the memorandum shall apply. Neither Vici Igaming AB (publ) nor the issuing agent Eminova Fondkommission AB provide andy fuaranties, expresse or implied, regarding the information contained in this brochure.
The share offering of Vici Igmaing AB (publ) is organized by Invesdor Oy and Eminova Fondkommission AB. Shares can be subscribed through the electronic subscription platform of Invesdor at www.invesdor.com/vici . Investors should familiarize themselves with the material presented on the platform and base their investment decision solely on the material as a whole. Investments in unlisted shares are always associated with high-risk.
Chairman of the board, M.Sc.
Frank Bjordal has got an extensive experience as a board member, CEO, and CFO in both listed and unlisted companies. For the past 25 years, he has been a member of the board of listed NattoPharma ASA, CEO of listed Eqology AS and CFO of listed P4 Radio Hele Norge ASA. In addition, Frank Bjordal has been Chairman of the Board of Kaydence Pharma AS, worked in corporate finance at Handelsbanken Markets and been an auditor at KPMG. Today he invests privately, and, among other things, he owns and works as chairman of LG Interiør AS, a company he was involved in acquiring in 2018.
Nick Mounteer has got more than 22 years of experience in the gaming industry and has held several managerial roles within start-ups and leading companies. He has founded and operated M Forty One, a management consulting firm specialized in digital growth, co-founder of Wellbeing and Legacy Solutions Ltd and held several senior roles in other companies such as Betfred, Nektan Ltd / St Endellion Ltd, Flipper, Sportech and Playtech.
Member of the board
Trond Nyland is a digital entrepreneur with more than 25 years of industry and management experience within iGaming and affiliate companies that have focused on the finance, travel and real estate industry. Trond Nyland is a partner in Norwegian Real Estate AS. He founded, and was CEO of, Mobile Casino Ltd Malta, has worked as an SEO and affiliate expert, co-founder and board member of Zolong.com (Norway's first internet-based hotel and flight booking service. Sold to Via Ferieverden AS) and founder of Fondsnet ASA (Norway's first internet-based marketplace for buying and selling funds, sold to Netfonds / Nordnet)
Member of the board
Rune Solstad was a partner in Zetta AS in 2002 - 2017, a digital agency focused on the development of mobile applications, SEO, online stores and websites. Between 2013 and 2016, Solstad has worked with freemium casino apps in Maltese companies. From 2017, Rune Solstad is a member of the board of Phonr Spain SL, a Spanish affiliate to the telecom industry together with Christian Solli Nyborg, one of Norway’s most successful entrepreneurs. In addition, Solstad conducts real estate operations through Norwegian Real Estate AS.
Carlo Vaiarello has got technical and operational experience and has, among other things, worked on projects in crypto currencies, blockchain technology and software development. Carlo Vaiarello leads the strategic work and the implementation of the technological development.