Coming soon!

FitWood - Coming Soon

This is a preview of an upcoming funding round

FitWood makes home fitness equipment look great and easy to use — every day. We create a new category of fitness equipment with sustainable Nordic wood and Scandinavian design. In that category, we aim to be the global category leader.

Our story

From a Sports Pro's Desire for a Healthier Lifestyle, to the Newest Category in Fitness

It all started from a simple realisation: During his professional running years, FitWood’s CEO Matias wished to train at home, but all the equipment available was too ugly for a home and felt flimsy in use. Matias joined forces with Ossi, an experienced karate and athletics enthusiast, and investor. With their experience as fitness and wellbeing pros and entrepreneurs, Matias and Ossi set out to create beautiful and sturdy equipment that fits your home.

Now, after our first Signature Line launch with hockey star Aleksander "Sasha" Barkov, it is  clear that design equipment has potential to become the future success category of fitness equipment.

Design Equipment Makes You Train More

The problem: equipment has to be hidden after use. This means that exercisers spend  time finding, taking out and hiding their equipment instead of training — or worse — might skip training altogether. This concern has risen among all sporty people who appreciate the harmony of a home.

We do to fitness equipment what Apple did to mobiles: make them great and easy to use, with beautiful design, so everyone wants to have and use them every day.

The manufacture of fitness equipment takes place, in large part, in developing countries where production is cheaper. As a result, most equipment available is flimsy — with little attention paid to quality or appearance. We decided that FitWood products would be made in the Nordics, from premium and ecological materials: we replaced plastics with wood, and cheap metals with stainless steel and aluminium. Then, we redesigned the products in the Scandinavian design style.

The result is supreme quality fitness equipment that fits your home, feels great in use, and lasts a lifetime.

Here are some results from our design and quality:

  • Customers all around Europe, both consumer and retail, have taken our products to use with repeat orders in all channels.
  • Consistent 5-star reviews for all products
  • Media attention from e.g. Cosmopolitan Germany, Yle, Iltalehti and Kauppalehti
  • Influencers such as Ben Greenfield and Anthony DiClementi joining as our ambassadors
  • First Signature Line product with hockey star Aleksander "Sasha" Barkov, with a 2-year design & marketing collaboration contract

Towards Global Success 

Our vision is to carve the category of design fitness products into a global phenomenon and be the #1 international player there.