Fitness Village - Coming soon
This is a preview of an upcoming funding round
The mission of Fitness Village is to make exercising and active lifestyle fun and versatile with gamification and sensor technology. Play and feel well!
This funding round is not yet active, but it will open soon. The final pitch will contain more information than the preview. All information is subject to change, so do not base your investment decision on the preview version. Hit the like button on the right to be notified when the pitch goes live.
Today the game industry is one of the fastest-growing business sectors, while the sports and wellness business already is of considerable size when measured internationally. The challenge for western society is the lack of activity among young people, associated with increased screen time, while, on the other hand, the number of people concentrating on sports and wellness has grown in the last few years. The game industry and sports and wellness business are getting closer to each other.
On the sports and wellness business, the turnover is traditionally generated from services built around facilities and equipment. Accordingly, the turnover of the game industry consists of pure creative content, in-game purchases and third party advertising. Both sectors meet similar challenges, however, such as continuously increasing costs in getting new customers and customer loyalty in the middle of ever-tightening competition.
Gamification, sensors and mobile games provide tools for promoting activity and a healthy lifestyle for the everyday life of all age groups. The Fitness Village concept connects mobile gameplay and exercise in a new, fun way. The Fitness Village ecosystem transforms the benefits of exercising to digital currency, which can be utilised within the games or even as real money-valued benefits in fitness centres and other co-operation partners. (Patent pending: 20165297 “A system and a method for converting exercise activity into user credit” Applicant: Fitness Village Ltd.) The concept brings exercising to your home couch and encourages people to do it more.
Fitness Village Ltd is the leading company in the TEKES-funded FiVi project. The project creates new, research-based, international and scalable business in co-operation with enterprises and research organisations. We also actively seek co-operation companies, which suit the theme, to promote their own products and services to the customers of the ecosystem.
According to a new doctoral thesis, the digital exercise games may especially encourage those who otherwise exercise less. The players may receive the exercise as a by-product, without the players even noticing that they exercise. [Reference]
The Fitness Village ecosystem combines entertainment, activity, health and exercise under one single brand. The customer is allowed, from his/her home couch, to learn a mobile game, which grabs him/her into a more active and healthy life.
HOME: At Home on the Couch
At home on the couch, the player can get to know the story of the game, develop his/her character in a virtual gym and compete in entertaining “training games” with other players.
When going out, the player may open the map view and collect bonuses found along the way, and also get to know the partner companies in the area and their promotions, which can easily be used from within the game. Each step outside provides the character with training currency and other virtual items.
TRAINING: While training
Whether the player already is an active exerciser or a beginner, being active gives benefits directly to the game. The player may use the sensor that measures activity and practice just that activity that pleases him/her.
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