Coming soon!

Smartcart- Coming Soon!

This is a preview of an upcoming funding round

In collaboration with Nordea

When did you last waste your time standing in an endless cashier queue? Its time to let you choose, whether to queue or not to queue.

Our story

The most un-sexy industry on the entire planet

When global retail tech manufacturer, Systec GmbH acquired a minority stake in Smartcart Ltd (2615424-3) in 2018, Systec first introduced themselves as representatives of the most un-sexy business in the entire world, the shopping cart industry. And they were absolutely right. The shopping cart has remained a plain transport box on wheels since being first introduced by Sylvain Goldman on June 4 th , 1937 at Humprey Dumprey supermarket chain in Oklahoma. Now, more than 80 years later, all of this is about to change. This is the story about how.

In early 2014 a mobile phone dropped on the floor in a grocery store in Helsinki, Finland and was smashed beyond use. That also destroyed the shopping list sent to the device in a very traditional way, by SMS. That was the moment when Petteri Heiman, who had just sold his previous business in Telecoms, became aware of the possibility of having the shopping list and many other daily shopping related issues handled by shopping cart, a Smartcart. Together with current CTO Tobias Hannus and Ph.D. in Digital Marketing, Joonas Rokka, they started developing the concept of bringing the well-known benefits from online stores as part of everyday shopping in brick n’ mortar.

Smartcart was summoned to solve simple problems encountered by every consumer in everyday shopping, by bringing the digital user experience conveniently present through the shopping cart. It doesn’t matter whether you are in Scandinavia, Europe or the US, we all visit the grocery shops from one to three times per week and face the same annoying issues, almost every time


Imagine going to the grocery store where everything could be easily found and collected. You would receive suggestions and recipes based upon your known preferences, diets and shopping history. The products would be scanned and counted for when picked up. By the time you are finished, everything would already be packed, and you would be ready for getting home. But, did you forget to pay at the cashier? No, you didn’t. Instead you were able to skip the cashier queues by paying the shopping’s you already counted for in the Smartcart.

Amazon has introduced the possibilities of future personnel less stores and they have done it in such a media hype that hardly no one can have missed it. When the industry average on cashier personnel salary costs is considered to be between 30-35% of total salaries (estimation based upon Smartcarts discussions with several retailers in Europe a.g. Tim Schröder LIDL who said they have 35% of their store personnel salary costs consisting from cashier salaries), the idea of significant lowering of a major cost like this, is to be considered quite attracting. At Smartcart we believe in the trend, but instead of creating a solution with astronomical technical cost, we are doing this at a fraction of the cost. In this way the digital shopping carts will be available (and affordable) for every supermarket, not only fancy concept stores that aim for publicity.

Smartcart is the global leader in digital shopping carts and services, with the purpose of reinventing the physical shopping experience for not only the consumer, but also retailers and CPG:s. Our quest is to deliver and evolve easy-to-use services to the shopper in an easily accessed way.

We are soon launching our funding round to the public at Invesdor.  Like this pitch to get automatically notified when our funding round opens to the public!