Equity
8 Days left

Livsdal – Superior air purification technology

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anonymous 1 day ago

Does your team have experience on luxury markets?

anonymous
Livsdal Sverige AB
about 23 hours ago

Thank you for the question.

Andreas Murray has experience working with premium products. He was the CEO of Snowcrash where he established sales network in 16 countries including USA and Japan. Exhibited at a number of international fairs; Cologne furniture fair, Salone del Mobile in Milan, Designers Block in London and Tokyo, etc. Was invited by MoMA, New York, to participate in Workspheres. Some of the competitors was Capellini, Herman Miller, Established and Sons, etc.

/Tobias Murray, Livsdal

Ekku 11 days ago

Any patents/other IPR-protection? How to prevent direct copies?

anonymous
Livsdal Sverige AB
11 days ago

Thank you for the question.

As with many products in home appliance and electronics patents is not applicable. A vacuum cleaner or sound system is sold on performance. It is not like a pharmaceutical where you after many years of research get a patent. The Livsdal air purifiers are more than 200 times more effective than the well known competitor https://molekule.com in capturing molecules and toxic gases. Performance together with its design and brand is what makes it attractive to buy a Livsdal. Livsdal may see a cheap copy cat produced in China but that will easily identified by the customers. And a customer that can only afford to buy a cheap copy is not a Livsdal customer any way. And customers know that there could be fake products on the market which make Swedish produced important together with distribution in very selected stores. That is also a reason why we have chosen not to have independent distributors in any countries. We want to have full control of sales.

/Tobias Murray, Livsdal

anonymous about 1 month ago

Estimated ROI?

anonymous
Livsdal Sverige AB
about 1 month ago

Thank you for the question. Short answer is between 1000-1500% over 5 years

Potentially it looks like this: If all shares are signed for in this round of financing and there are no more rounds the coming years the share total is 700 000 shares. In 2023 the estimated EBITDA is 20 Msek. (please see the financial section in the Pitch) If you calculate with a P/E of 10 at that time it gives a valuation of the company to 400 Msek. 400 Msek divided by 700 000 shares gives a share price of 571 sek. We now issue shares for 40 sek. That is an ROI over 5 years of 1327,5%. If there will be more shares issued over time or the P/E is lower or higher that will impact the ROI.

/Tobias Murray, Livsdal

anonymous
Livsdal Sverige AB
about 1 month ago

Please email me at [email protected] or call +46 708 720 790 if you want to discuss this further or have any other questions. /Tobias