Invesdor is the biggest equity crowdfunding player in the Nordic countries and the only platform providing a fully integrated service for both companies and investors. Through our service, entrepreneurs can focus on raising funding with our tested processes and tools while we handle the legal and compliance issues, the authentication of investors, the transfer of funds and the steps to close the round and register the new shares issued.
Our competitive advantage relies not only on the quality of our network and the breadth of our marketing and sales but also on carefully planned regulatory and technological strategies. We believe that the intelligent fit between our business and the regulatory and technological strategies gives us an unmatched value proposition in the market.
Expansion and Market Penetration
Our international team has worked seamlessly in different countries and has built a network of highly valuable partnerships across Finland, Sweden, Norway, Denmark and the United Kingdom. Our approach relies on a lean market penetration strategy and collaboration with both institutional and commercial partners. We have established a network of finders – local consultants scouting the market for suitable client companies – in all the countries we have entered allowing us to reach potential clients in several industries and geographies.
Our Europe-wide MiFID investment firm licence is the cornerstone of our internationalization. We strongly believe in the need for a regulated equity crowdfunding market. All major European players in the industry are regulated platforms relying on local legislation, whereas we have selected a wider regulatory framework. Thanks to our MiFID license, we operate on a pan-European level reaching a cross-border market which is not accessible to our competitors. We have notified our licence to almost all EEA countries, and are thus allowed to offer our services in all of them.
Our Value Proposition
As a full-service platform we focus on providing value for both our client companies and the investors wishing to invest in our client companies. We are building a state-of-the-art platform able to service companies in a scalable way while providing investors with an easy service for investing in interesting growth companies.
Our offering for companies:
Equity offering: The client company issues new shares, thus selling ownership in exchange for funding. A useful option for growth companies and ones who seek to grow their network, gain more shareholders and cultivate brand ambassadors.
Bond offering: The client company issues bonds, thus borrowing money from investors and paying them interest biannually. At the end of the loan period, the original loan is also paid back. Our bonds are generally structured as transferable securities, which can be traded in the secondary market. Bond offerings are suitable for more established, profitable companies.
Invesdor Services: Invesdor Services offers a variety of standardized service packages to support client companies during their funding rounds. The Services unit offers marketing campaign consultancy to support the company in outlining the funding round; investment presentation consultancy to allow the company to highlight the unique selling points of the round; Ownersportal, a shareholder and bondholder management tool to ease post-round communication, coupon interest payments on bonds and secondary market listing services (in cooperation with our partners) for shares.
Our offering for investors:
Invesdor platform: the core of our value proposition is the easy and transparent tool to invest in shares or bonds of private and public companies Invesdor Ownersportal: an easy to use shareholder management tool for businesses, and a way for investors to keep track of their unlisted investments