Mr Pecherski, Bluespoon has already been financed via Invesdor for the second time. Why are you choosing this path again?
The first round was an important milestone for us in many ways. Of course, it was about capital – but not only. We were able to fully repay the loan on schedule while significantly advancing our business at the same time.
What we learned from this: crowdinvesting brings more than just financing. It brings visibility, trust, and a group of investors who are genuinely interested in the company – and who often become customers themselves. This combination is exactly what convinced us to take this path again.
What has changed concretely since the first round?
Today, we are much more structured and resilient. Over the past years, we have expanded our product range, professionalized our processes, and made our logistics more efficient.
Above all, we have proven that our model works – not only in growth phases, but also under more challenging market conditions. In our view, this is a key difference compared to many younger e-commerce companies.
The tableware market is not a classic “high-growth market.” Where does your growth come from?
That is exactly what makes it interesting. We operate in a stable, established market – but within that market, the rules are shifting.
Traditional players are often heavily anchored in brick-and-mortar retail and react more slowly to trends. At the same time, there are many highly price-driven offers that are interchangeable.
We position ourselves right in between. We develop our own designs, build a clear brand, and at the same time leverage the speed and data capabilities of e-commerce. This allows us to quickly see which products perform well – and to systematically scale them.
An additional factor is our production structure. We deliberately work with smaller batches and smaller manufactories, which gives us significantly more flexibility. Instead of producing large quantities in advance and planning long-term, we can react more quickly to demand, refine successful products, and test new designs.
This not only reduces the risk of excess inventory but also enables us to identify trends early and dynamically evolve our product range. Especially in combination with our online sales data, this creates a highly agile model that offers a clear advantage in an otherwise rather slow-moving market environment.
The capital from the current round is mainly intended for inventory and product range expansion. Why is this the right lever?
Because this is exactly where our business model scales.
We can quickly see which products perform well. At that point, the challenge is no longer the idea, but availability. If a product is successful, we need to be able to supply it in sufficient quantities – otherwise, we lose potential.
At the same time, a broader product range allows us to further strengthen the brand and create additional purchasing occasions. Both directly contribute to growth.
You offer investors discounts on your products. What is the idea behind this?
We do not see our investors only as capital providers, but as part of our brand.
Many invest because they understand the product – and that is exactly what makes the difference. When investors are also customers, a completely different kind of connection emerges. This also strengthens the brand in the long term.
Some of your investors come from different European countries. How do you ensure they can practically benefit from their investment?
We have been active in international e-commerce for years and have built the necessary structures. Shipping within Europe is part of our daily operations.
That is why it is natural for us that international investors can also benefit from their advantages. Our goal is to provide the simplest and smoothest possible experience – regardless of where someone invests from.
Final question: Why is now the right time to invest?
Because we are no longer at the beginning.
We have a proven business model, an established brand, and robust structures. At the same time, we still see significant growth potential – especially through expanding our product range and market presence.
It is no longer about proving something.
Now it is about scaling it further.
