i) Project dependencies such as financing, legal aspects, licensing, copyrights:
The crowdfunding offer may raise less capital than planned. This may result in the project owner not being able to successfully implement its planned project due to a lack of funds. This would lead to lower income for the project owner from its business activities and have a negative impact on its net assets, financial position and results of operations. This may have the consequence that the claims from the bonds cannot be fulfilled or cannot be fulfilled in the planned amount. In the worst case, there is a total loss of the capital invested.
Violations of legal or regulatory requirements can lead to measures by authorities (fines, closure of businesses, etc.). This would lead to lower income for the project owner from its business activities and have a negative impact on the project owner's net assets, financial position and results of operations. For the holders of the bonds (hereinafter "bondholders"), this may mean that interest and redemption payments are not made in whole or in part.
As the products are produced in China, functioning supply chains are strategically important for the project owner's business. There is a risk that legal or regulatory requirements in relation to the aforementioned supply chains may change. This may lead to higher costs for the project owner and thus have a negative impact on the project owner's net assets, financial position and results of operations. For the bondholders, this may mean that interest and redemption payments are not made in whole or in part. Even though designs developed in-house are protected by trademark law (> 700 registered trademark rights) and also enforced with the involvement of a specialized lawyer, there is a risk that the project owner's product designs could be challenged, which would lead to costly legal proceedings. This would have a negative impact on the project owner's financial position and results of operations. For the bondholders, this may mean that interest and redemption payments are not made in whole or in part.
ii) Occurrence of adverse scenarios with negative impacts:
The project owner's plans assume that the production of the cookware and dinnerware in China and the shipment to Germany will take place frictionless as in the previous years. The assumptions made by the project owner in the planning regarding the production and delivery of cookware and dinnerware products could prove to be incorrect. Scenarios such as a pandemic and/or political tensions could lead to supply chain problems, meaning that the project owner may not be able to procure the cookware and dinnerware products in the required quantity and/or quality and sell them at a profit. For the bondholders, this could mean that interest and redemption payments are not made in whole or in part.
iii) (Technological) development of competitors or competing products:
The project owner may be unable to compete effectively with existing and potential new competitors or to respond to changes in the competitive environment, which may adversely affect its business performance. In particular, risks to the project owner's business could arise if these competitors expand their business more successfully than the project owner, which could worsen the project owner's business situation.
iv) Risks associated with the project owner:
Although the project owner is not an early-stage company, it is nevertheless in a growth phase and the financing of such a company is associated with specific risks. If the already established business idea is no longer accepted by the market in the future or if the planned business development cannot be implemented as hoped, there is a risk of the project owner becoming insolvent. The company's success depends on various factors, such as financing, the team, specialists and consultants, the market environment, technological developments, property rights, legal framework conditions, competitors and other factors. For the bondholders investing in a company in a growth phase, this increases the risk that they will lose their invested capital.
The project owner has a management risk because the sole Managing Director Nikolaj Pecherski is also indirectly holding 100 % of shares in the project owner. Any absence of the Managing Director could slow down the decision-making process, which could lead to lower income for the project owner from its business activities and have a negative impact on the project owner's net assets, financial position and results of operations. For the bondholders this may mean that interest and redemption payments are not made in whole or in part.
The project owner also has a structural risk as the retention of the existing shareholder loan is conditional. Any non-fulfilment of the respective conditions would have a negative impact on the project owner's net assets, financial position and results of operations. For the bondholders this may mean that interest and redemption payments are not made in whole or in part.
There is a risk of management errors on the part of the project owner. Technical, legal or economic misjudgments may occur. It also cannot be ruled out that the shareholder structure may change in the future and that third parties may gain a controlling influence over the project owner. There is a risk that the project owner will not be able to retain or recruit the necessary number of qualified staff to implement the business strategy. Due to the loss of staff with the relevant key qualifications, there is a risk that specialist knowledge will no longer be available. If the key personnel cannot be permanently replaced by qualified staff, this can have a significant negative impact on the economic development of the project owner. This could reduce the amount of interest payments to bondholders and the repayment of the investment amount, or these could be cancelled. In the worst case, there is a total loss of the capital invested.
There is a risk that the project owner will get negative media attention. This may lead to significant sales decline and losses for the project owner because there is insufficient demand for the project owner’s products because of the negative media attention. In the worst case, this can also lead to a total loss of the capital invested.