Marketing content

Why invest in CoreGo

Unique all-in-one technology: CoreGo has developed a fully integrated, modular, and cloud-native platform that combines payments, access control and analytics, with a dedicated network division providing state of the art connectivity. With a range of supporting hardware, CoreGo’s solutions are fast to deploy, and built to handle events of any size.

Scalable and recurring revenue model: The company generates revenue through software licenses, equipment leasing or sales, and long-term service contracts. Around 70% of revenue is generated from multi-year contracts, providing strong financial stability and as the company scales.

Strong growth with secured revenue: CoreGo generated revenue of €5 million in 2024 and has already secured €8 million for 2025. The company expects to reach €10–11 million in total revenue this year, backed by strong growth across existing markets.

Trusted by leading events across Europe: CoreGo’s platform is used by some of the top festivals, venues, and stadiums in the Nordics and Germany. From WRC rally events, FIS Nordic World Ski Championships and major festival productions, CoreGo has earned a reputation for reliability and performance, making it a trusted technology partner in the live events industry.

Hannu Elomaa, CEO

“At CoreGo, we have proven our technology at the highest level—powering events like Adele’s concerts in Munich 2024 with seamless payments, analytics and connectivity. Now, we’re ready to bring that same reliability and innovation to even more stages across Europe. This funding will help open new markets as well as expanding our service portfolio towards the future of live event experiences.

Join us on our journey to digitize Europe’s growing event industry.” 

Hannu Elomaa, CEO & Founder

Investment information

Days to invest:
31
Investing round ends:
07/07/2025
Type:
Bond
Subordinated:
no
Invested so far:
€657,500.00
Price per bond:
€250.00
Min offer:
1 Unit
Maximum issue size:
€3,000,000
in 12,000 Units
Interest:
quarterly
Repayment:
quarterly
after 12 Months
ISIN:
FI4000591078
Broker:
Oneplanetcrowd International B.V
License:
ECSPR

Overview

Company profile

Event organizers across Europe face a major challenge: running large events smoothly when traditional systems can’t keep up. As crowds grow, mobile networks often fail—causing problems with access control, payments, and visitor data. The result? Long queues, missed sales, and frustrated guests.

CoreGo, founded in 2015 in Helsinki, solves this problem with a smart, all-in-one event platform. It connects access control, payments and event analytics into one reliable system, which combined with state of the art private network capabilities, provides a compelling value proposition. The technology has already proven itself at high-profile events.

A standout example is Adele’s record-breaking concert series in Munich in 2024, which attracted close to 800,000 visitors from more than 80 countries over four weeks. The event was both a musical and logistical masterpiece that set new standards for live entertainment. CoreGo’s platform handled all payments and visitor data with zero downtime, proving its reliability and performance under the most demanding real-world conditions.

CoreGo operates in Finland, Sweden, Norway, and Germany, and plans to grow into Denmark and the Netherlands. In 2024, the company reached €5 million in revenue and as of June 2025 already €8 million in revenue has been secured.

The business model is based on recurring software licenses, hardware rentals and sales, as well as service contracts. Clients often start with one part of the system, like payment terminals, and expand over time.

With a solid financial base, growing demand and a trusted product, CoreGo is ready to scale across Europe and become a leader in digital event solutions.

Company Info 

Company name: CoreGo Oy
Managing director: Hannu Elomaa
Business ID number: 2683401-1
Founding year: 2015
Address: Messuaukio 1
00520 Helsinki
Finland
Industry: Events & Services
Number of employees: 47
Locations: Finland, Sweden, Norway, Germany
Website: CoreGo
Social media:

            

Products and services

CoreGo offers a 360° event technology platform that connects access control, payments, and analytics into one system. The solution is modular and cloud-based, which means customers can start with one service and expand as needed. It works across different hardware and is easy to scale for events of all sizes.

What makes CoreGo stand out is that its platform is not a patchwork of add-ons. It was built from the ground up as a fully integrated, cloud-native system. This gives CoreGo a major edge in performance, reliability, and ease of use and makes the technology difficult to copy. While many competitors rely on rigid or outdated infrastructure, CoreGo can deploy its solution quickly, adapt it to different markets, and continue operating even when mobile networks are overloaded. 

Innovation is at the heart of CoreGo’s product strategy, as exemplified by the decision to work with Finnish companies Nokia and Digita to develop a 4/5G private LTE network suitable for use in the live event sector; thereby incorporating secure and scalable connectivity with their payment and other event services.  

The system is already trusted by major clients such as the Secto Rally in Finland, Ilosaarirock, and the Olympia Stadion in Helsinki and the Munich Messe, one of Europe’s largest trade fair venues. It was also used to manage Adele’s record-breaking concert series in Munich in 2024.

CoreGo generates revenue through software licenses, hardware rentals and sales as well as service contracts. With most contracts being multi-year or open-ended, CoreGo builds long-term relationships and predictable revenue. The company’s ability to serve high-profile events with minimal setup and flexible options makes it a preferred partner for large event organizers across Europe.

CoreGo in Ilosaarirock festival 

Business model

CoreGo runs a scalable and capital-efficient business built on three main revenue streams:

  • Software licenses
  • Hardware rentals or sales
  • Implementation and service contracts

Around 70% of the company’s revenue is recurring, creating strong financial stability and long-term customer relationships.

Clients typically start with a single service, such as payment terminals, and expand over time to include access control and other solutions. This upselling model increases revenue per client while deepening CoreGo’s role as a technology partner.

The company serves a wide range of clients, including major concerts, sports clubs, festivals, and venue operators. Examples include the Adele concert series in Munich, organized by Live Nation, Ilosaarirock in Finland, FIS Nordic World Ski Championships in Trondheim and the Olympic Stadium in Helsinki. Sales are handled through a direct sales team that is expanding rapidly, particularly in Germany, where demand is surging.

CoreGo operates in Finland, Sweden, Norway, and Germany and plans to expand into Denmark and the Netherlands in 2026. Hardware is either leased or sold, depending on the market. In Germany, for example, payment terminals are generally sold, while in the Nordics they are leased to ensure flexibility.

The company’s modular, cloud-native platform and lean cost base allow it to scale quickly and serve clients across borders without heavy infrastructure investment.

Market

Market

The live events industry is undergoing a major digital transformation. As audiences grow and expectations rise, event organizers are under pressure to deliver smooth, cashless, and data-driven experiences. This shift is driving strong demand for integrated, reliable, and scalable technology solutions.

CoreGo operates in the event technology market, offering services that span payments, access control, analytics and networks. The global event management software market is expected to grow significantly in the coming years, with Europe as one of the most active regions. CoreGo’s markets: Germany, Finland, Sweden, Norway, and soon the Netherlands and Denmark, are forecasted to deliver revenue of over €40 million by 2027.

CoreGo’s advantage lies in its purpose-built, cloud-native platform that is modular, fast to deploy, and can be delivered with state of the art private LTE network connectivity. Unlike competitors, CoreGo offers a full-service solution without vendor lock-in. Its success at major events has already led to a wave of inbound requests, especially in Germany, where the company is expanding rapidly.

Committed to responsible growth

CoreGo is committed to responsible business practices and follows a structured ESG program developed in collaboration with external advisors. While the company does not operate in a traditional impact sector, it actively integrates environmental, social, and governance principles into its operations.

Key focus areas for 2025–2027 include strengthening employee well-being, ensuring supply chain transparency, reducing the environmental footprint of hardware logistics, and maintaining high standards of data privacy and security. CoreGo’s modular platform also supports digital efficiency and reduces on-site resource waste at events.

Management

  

Hannu Elomaa, CEO

Hannu Elomaa

CEO & Founder

Hannu is an experienced entrepreneur with a background in technology, mobility, and digital payments. Before founding CoreGo, he was leading sale operations in Nordic area. His deep understanding of scalable systems and high-performance environments has shaped CoreGo’s reliable, cloud-based platform. Under his leadership, CoreGo has grown into a profitable, international company trusted by major events. Hannu’s strategic vision and hands-on approach continue to drive the company’s rapid expansion across Europe.

  

Barry MacNamara, CEO CoreGo AS & Partner

Barry MacNamara

CEO CoreGo AS & Partner

Barry brings over two decades of international experience in commercial strategy, operations, and business development. His background includes leadership roles across sectors such as event technology, media, and communications, with a strong focus on scaling businesses in global markets. At CoreGo, Barry leads the commercial operations and plays a key role in structuring partnerships, driving growth initiatives, and supporting the company’s expansion across Europe.

His strategic mindset and cross-industry experience help position CoreGo as a trusted technology partner for major event organizers and venues.

  

Nikoteemu Väänänen, CTO

Nikoteemu Väänänen

CTO

Nikoteemu leads CoreGo’s technology development, bringing over 15 years of experience in software engineering and backend systems. His background includes senior developer and architect roles in cloud platforms and enterprise systems. At CoreGo, he has built the platform’s modular, scalable, and hardware-agnostic architecture—ensuring it performs reliably across complex event environments. His technical leadership is key to CoreGo’s ability to deliver fast, stable, and future-proof solutions.

  

Johanna Mustonen, Head of Finland

Johanna Mustonen

Head of Finland

Johanna leads CoreGo’s Finnish operations, the company’s most established and profitable market. With a strong background in event operations and over a decade of experience at Messukeskus Helsinki, she brings deep industry knowledge and hands-on expertise. Her understanding of venue logistics and client needs has been key to securing long-term partnerships and ensuring smooth delivery at major events. CoreGo benefits from her structured approach, client focus, and ability to scale operations effectively.

  

Markku Raitanen, Technical Director

Markku Raitanen

Technical Director

Markku is responsible for the development of CoreGo’s personal gate and access control hardware. He plays a key role in ensuring the reliability and functionality of the company’s physical infrastructure. In addition to leading product development, he supports CoreGo’s global sales teams by advising on hardware selection and deployment.

Distribution of company shares

CoreGo is a founder-led company with a strong alignment between management and long-term value creation. Approximately 98% of the company is owned by the team, ensuring that key decision-makers are fully invested in CoreGo’s growth and success.

There are no institutional investors or external venture capital funds involved. This structure allows for fast decision-making, lean operations, and strategic flexibility as the company scales across Europe.

No single external investor holds more than 5% of shares. Management ownership aligns closely with investor interests, particularly in this funding round, which is structured as debt and does not dilute existing shareholders.

Shareholder

Shares

Votes

1 Hannu Elomaa (CEO & founder)

729

69.23 %

2 Barry MacNamara (CEO CoreGo AS & Partner) 160 15.19 %
3 Nikoteemu Väänänen (CTO) 138 13.11 %
4 Other shareholders 26 2.47 %
TOTAL 1,053 100 %

Company structure

Company structure

CoreGo operates as a group of entities under the parent company CoreGo Oy, founded in 2015 and headquartered in Helsinki, Finland. The debt facility will be issued to CoreGo Oy

The group structure is designed to support regional growth while maintaining centralized technology development and strategic management. CoreGo’s local subsidiaries are responsible for market-specific sales, operations, and customer support:

  • CoreGo Finland Oy operates as the mature home market business, established 2015
  • CoreGo AB (Sweden), established 2022
  • CoreGo GmbH (Germany), established 2022, operations started September 2023
  • CoreGo AS (Norway), established 2023, operations started January 2024
  • A new subsidiary in Denmark is currently in formation

Revenues flow through the local entities, which pay a service fee (35%) and a management fee (4%) to the parent company, CoreGo Oy. This setup ensures a scalable and profitable structure, with most technology and strategic resources centralized, while market teams remain agile and locally responsive.

Use of funds

CoreGo is raising up to €3.0 million through this debt offering. The funding will be used to strengthen the company’s expansion and support platform development, depending on the final amount raised.


Icon 1

Minimum Scenario

(€250,000 up to €750,000 collected in the financing round)

  • The amount will be allocated to growth investments, primarily in: Expanding the sales and operations teams in Germany

Icon 2

Maximum Scenario

(Between €750,000 up to €3,000,000 collected in the financing round)

  • €0.5 million will be used to repay existing high-interest debt, improving cost-efficiency
  • The remaining amount will be allocated to growth investments, primarily in: 
    • Expanding the sales and operations teams in Germany and other core markets
    • Further development of CoreGo’s modular event platform
    • ​​​​​​​Strategic market entry in Denmark and the Netherlands

Financial figures & growth

Actual and planned figures

Get an insight into CoreGo's financial figures, such as turnover and earnings development. Learn more about the growth forecast.

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