Marketing content

Flagmore at a glance

Business model

Business model
Flagmore is Europe’s leading composite flagpole manufacturer, selling flagpoles and related textile products through distributor and direct channels in more than 45 countries.

The company is now expanding into composite lighting poles, applying its expertise to a larger market.
[Learn more]

Market

Market
Flagmore operates in a stable, growing market driven by construction activity and public infrastructure investments. Demand is supported by ongoing development and maintenance needs, with increasing focus on durable, long-lasting solutions.
[Learn more]

Competetion

Competition
The composite flagpole market has few players, with Flagmore as one of the leaders in Europe. The company differentiates itself through its expertise and efficient production, enabling durable products at competitive cost.

In lighting poles, Flagmore enters a broader market where its composite solutions offer a clear alternative to traditional materials.
[Learn more]

Use of funds

Use of funds
The €1 million debt facility is designed to strengthen working capital and ensure smooth liquidity across production and delivery cycles, supporting both ongoing operations and future growth.
[Learn more]

Important notice: All investments involve risks, including the possible loss of capital. Learn more here.

Rivo Sisas, CEO

“Flagmore stands for durable, high-quality solutions built on long-standing industrial expertise. With a clear focus on reliability and long-term partnerships, we have developed a stable business across international markets. This financing will strengthen our operations and support the next phase of our growth. We welcome you as a part of that.” 

Rivo Sisas, CEO, Flagmore Oy

Investment information

Days to invest:
21
Investing round ends:
06/05/2026
Type:
Bond
Subordinated:
no
Invested so far:
€146,250.00
Price per bond:
€250.00
Min offer:
1 Unit
Maximum issue size:
€1,000,000
in 4,000 Units
Interest:
quarterly
Repayment:
quarterly
after 6 Months
ISIN:
FI4000602966
Broker:
Oneplanetcrowd International B.V
License:
ECSPR

About Flagmore

Company profile

Flagmore Group Oy is a Finnish company producing composite-based flagpoles as well as flags and related textile products. Founded in 1994, the company has built a strong position in its home market and established an international presence across Europe and beyond.

By using composite materials, Flagmore offers a more sustainable alternative to conventional materials, with a focus on durability, low maintenance and long service life. Its products have a CO₂ lifecycle footprint approximately one third that of aluminium. With in-house production in Estonia and Finland, the company maintains direct control over production, quality and logistics.

Flagmore operates in a stable market driven by construction activity and demand from commercial and public sectors. The company focuses on product quality, reliability and long-term customer relationships, forming the basis for a stable and established business model.

The company is primarily owned by management and individuals closely involved in the business, ensuring strong alignment between ownership and execution.
 

Flagmore’s growth story

Flagmore has built deep expertise in composite materials, particularly in producing slim yet highly durable poles.

The company is now leveraging this know-how beyond the flagpole market. Its next step is the lighting pole segment, starting with applications in parks and public spaces, where composite can replace aluminium with more durable, low-maintenance and longer-lasting solutions.

In addition to sustainability benefits, composite also offers clear lifecycle cost advantages, aligning with the increasing focus of public and commercial buyers on long-term efficiency.

At its core, Flagmore’s growth story is about scaling a proven, niche technical expertise into a significantly larger market.

Company Info 

Company name: Flagmore Group Oy
Managing director: Rivo Sisas
Business ID number: 2600737-4
Founding year: 1994
Address: Kankaantie 4 c/o Flagmore Oy
36720 Aitoo
Finland
Industry: Manufacturing / Industrial (composite materials & flagpoles)
Number of employees: 50
Locations: Finland (HQ), Estonia, Sweden, Poland, United States - delivering to 45 countries worldwide
Website: flagmore.com
Social media:

    

Products and services

Flagmore develops and manufactures high-quality solutions based on composite materials, with a clear focus on sustainability, durability and low maintenance. The product portfolio consists of two complementary product groups:
 

1. Composite flagpoles

The core of the current offering consists of composite flagpoles, complemented by flags and related textile products. These flagpoles are used across private, commercial and public environments, where they serve both a functional and representative purpose.

Compared to traditional materials such as aluminium, composites offer clear advantages: a lower CO₂ footprint over the product lifecycle, reduced weight and strong resistance to weather conditions. This results in lower maintenance requirements and a longer service life.

The product range includes various sizes and configurations, designed to meet different customer needs and installation environments. With this, Flagmore operates in a stable market where reliability and product quality are key.


2. Composite lighting poles and technical poles

In addition to flagpoles, Flagmore is expanding its portfolio into composite lighting poles and technical poles. While flagpoles are primarily focused on visibility and representation, lighting poles serve a functional role within infrastructure and public lighting systems.

These products are used in applications such as street and park lighting, industrial sites and commercial environments. Manufactured in Estonia, the poles combine modern technology with a clean and functional design. Their low weight simplifies installation and reduces transportation costs.

They are also corrosion-resistant, highly durable against UV radiation and other environmental factors, and require minimal maintenance. The use of fiberglass-reinforced polyester makes the poles non-conductive, enhancing safety in public applications.

This new product category addresses the growing demand for sustainable and low-maintenance infrastructure solutions and offers attractive long-term growth potential. Under conservative assumptions, it is expected to account for approximately 10% of group revenue by 2028.

Business model

Flags

Colors

Revenue is generated through the production and sale of composite flagpoles, alongside flags and related textile products. Products are sold primarily through distributors, retailers and direct customer relationships, serving both private and professional customers. 

Composite flagpoles are produced at the company’s factory in Estonia, while textile products are manufactured in Finland. 

Products are typically delivered in larger consolidated shipments, particularly for commercial and public sector projects across international markets. 

Demand is driven by ongoing needs from commercial and public customers. The expansion into composite lighting and technical poles represents an additional revenue stream, broadening the business beyond its flagpole core. 

Market

Flags

Flagmore operates in the market for flagpoles and related products, which forms part of a broader segment of construction-related and public infrastructure products. Demand is influenced by construction activity and investments in public and commercial spaces. 

Buyers typically prioritise long service life and low maintenance requirements, particularly for outdoor and public installations, a criteria that increasingly favour composite over conventional materials. 

Beyond the core flagpole market, the introduction of composite lighting and technical poles opens up an adjacent segment, targeting parks, public environments and commercial infrastructure across Flagmore’s existing markets. 

Flagmore has established a strong position in its core markets and operates internationally through its distribution network, with deliveries to approximately 45 countries. 

Competition & USP

The composite flagpole market in Europe has a few producers. Competition is typically driven by product quality, durability, delivery reliability and pricing. Flagmore regards itself as the market leader in Europe in this segment. 

Conventional pole solutions are widely available and compete primarily on price. At the same time, customers in commercial and public applications increasingly prioritize sustainable choices, long service life and low maintenance requirements offering lower life-time CO2 emissions. 

Flagmore's competitive edge lies in the cost-effectiveness of its composite manufacturing process, established production capabilities and a well-established distribution network – allowing the company to offer a more sustainable product at a competitive price point. 

Key differentiating factors include: 

  • Cost-effective manufacturing process 
    Flagmore’s production efficiency gives them a structural cost advantage over other composite manufacturers in the market. 

  • Integrated production 
    In-house manufacturing in Estonia and Finland enables full control over production, quality and delivery processes ensuring sustainability targets are met. 

  • Established market presence 
    Long-standing position in core markets and a reputation for quality supports strong customer relationships and retention. 

  • International distribution 
    Sales across multiple countries through distributors and partners enable access to a broad customer base. 

Flagmore's ESG Statement

Flagmore contributes to more sustainable infrastructure through the use of composite materials as an alternative to conventional materials such as aluminium. The company’s products are designed for long service life, low maintenance, and reduced lifecycle emissions.

Compared to aluminium, composite poles have a CO₂ lifecycle footprint of approximately one third, while also reducing the need for repainting, treatment, and replacement. This leads to lower material consumption, reduced maintenance activities, and fewer transport-related emissions over time.

The durability of composite poles supports more resource-efficient infrastructure by extending product lifetimes and minimising waste. In many applications, replacement cycles associated with traditional materials can be significantly reduced or avoided.

Flagmore’s approach aligns with ESG principles by:

  • Reducing lifecycle emissions compared to traditional materials

  • Extending product lifespan and lowering material consumption

  • Reducing maintenance-related resource use

  • Supporting more sustainable public and commercial infrastructure

This positions Flagmore as an ESG-compliant company contributing to more responsible production and long-term resource efficiency.

Company structure

Flagmore company structure

Flagmore Group Oy acts as the parent company of the group and holds the shares in its subsidiaries. The operational activities are carried out within the group’s operating companies, with Flagmore Oy representing the main operating entity in Finland. 

The group structure has been streamlined through the merger of previously separate Finnish entities into Flagmore Oy. This consolidation is intended to simplify operations, improve efficiency and strengthen the overall organisational structure. 

In addition to its European operations, the group also has an international presence, including a majority-owned subsidiary in the United States. This allows the company to serve customers across multiple markets through a combination of local presence and centralized production. 

The company is primarily owned by management and individuals closely involved in the business, ensuring those running the company have a direct stake in its success. 

Management

Rivo Sisas, CEO

Rivo Sisas
Co-Owner & Group CEO

Rivo Sisas is the Chief Executive Officer of Flagmore Group Oy and is responsible for the operational management and strategic development of the company. He has extensive experience in composite manufacturing and focuses on building durable, high-quality products, scaling the business across international markets and developing long-term customer relationships. 

Marten Forss

Mårten Forss
Founder, Co-Owner, Chairman of the Board & Acting CFO

Mårten Forss is one of the founders of Flagmore and has been involved in the business for over 30 years, currently serving as Chairman of the Board and acting CFO of the group.

first name last name, position

Jani Kelloniemi
Co-owner & Board Member

Jani Kelloniemi is a Partner at Bain & Company, with over 25 years of experience in management consulting.

first name last name, position

Petteri Walldén
Co-owner & Board Member

Petteri Walldén is a professional board member with broad experience across industrial and commercial companies. 

Use of funds

The financing is intended to strengthen the company's liquidity position and reduce reliance on short-term financing instruments, enabling a more stable and long-term funding structure. It will also support Flagmore's continued growth, both through expansion into new markets and the introduction of composite lighting and technical poles, a segment the company sees significant long-term potential in. The financing is not intended to refinance existing debt. 

Depending on the total amount raised, the use of funds is expected to develop as follows: 

Icon 1

Minimum Scenario

(Minimum financing threshold of €250,000 for this financing round)

In the minimum scenario, the focus is on supporting ongoing operations and ensuring sufficient liquidity during peak production and delivery periods.

Use of funds:

  • 70% – Working capital
    Financing inventory, production and delivery cycles.
  • 20% – Operational liquidity buffer
    Providing flexibility for fluctuations in demand, payment cycles and logistics.
  • 10% – General corporate purposes
    Supporting ongoing business operations.

Icon 2

Maximum Scenario

(Maximum financing volume of up to €1,000,000 in this financing round)

In the maximum scenario, the company is able to further strengthen its working capital position and optimize its financing structure.

Use of funds:

  • 75% – Working capital
    Financing larger production volumes and supporting increased delivery capacity.
  • 15% – Operational liquidity buffer
    Increasing flexibility across production and sales cycles.
  • 10% – General corporate purposes
    Supporting ongoing operations and organisational efficiency.

Financial figures & growth

Actual and planned figures

Get an insight in to the company's financial figures, such as turnover and earnings development. Learn more about the growth forecast.

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Security & Risks

Security

The investment is secured by the following collateral or guarantees: 

Collateral 

Ranking 

Collateral provider 

Contact details of collateral provider 

A business mortgage (FI: yrityskiinnitys) in the amount of 200 % of the actual subscription volume of the bonds to the project owner’s movable and non-registrable assets 

First 

Project Owner 

See Part A (a) of the KIIS 

A guarantee as for own debt (FI: omavelkainen takaus) in the amount of 100 % of the actual subscription volume of the Notes 

First 

Flagmore Oy 

Flagmore Oy 

Kankaantie 4, 36720 Aitoo, Finland 

business ID: 1087482-8 

A guarantee as for own debt (FI: omavelkainen takaus) in the amount of 100 % of the actual subscription volume of the Notes 

First 

Flagmore AS 

Flagmore AS 

Harju maakond, Kose vald, Kolu küla, Põlluaasa, 75121, Estonia 

registry code: 10432893 


The value of collaterals/guarantees can fluctuate, especially in the event of default, potentially resulting in diminished return. 

Risks

Investing in growth companies always involves risks. Below you can find the detailed list of risks related to this investment, as described in the Key Investment Information Sheet (KIIS). Please review this information carefully before making your investment decision.


Type 1 – Project risk 

Since the organisation is relatively small, there is dependency on some key individuals and also limited visibility on future planning. Therefore, the management risk is considered moderate. 

The project owner operates a standard industrial business across established European markets and the United States, with no regulatory requirements beyond standard compliance. However, its cross-border sales expose it to trade regulations, including potential tariffs, particularly in relation to the US. Overall, legal risks are considered limited. 

The project owner primarily serves business customers and offers relatively long payment terms, which ties up working capital and creates some exposure to payment delays. This might create a receivables risk, which is, however, considered low. 

Type 2 – Sector risk  

According to Article 2(1), point (a), of Regulation (EC) No 1893/2006 of the European Parliament and of the Council5 (“Regulation”), the business of the project owner is in accordance with Classification of Section C (see Annex 1 to the Regulation).  

Growth expectations are moderate and based on current operations, without assuming rapid expansion or major changes. Expanding into composite lighting and technical poles could involve some execution risk. Overall, business and market risks are considered limited. 

Type 3 – Risk of default 

By making this investment, investors are exposed to the insolvency risk of the project owner. The holders of the bonds bear the full risk of the project owner’s inability to pay, i.e. the risk that the project owner may be temporarily or permanently unable to meet its payment obligations towards the bondholders and/or third parties when due. In particular, in the event of insolvency proceedings, bondholders may suffer a total loss of their investment. The following specific circumstances may lead to such a situation: 

  • (serious) change in macroeconomic situation, 

  • mismanagement, 

  • lack of experience, 

  • fraud, 

  • financing that is not in line with the business purpose, 

  • unsuccessful introduction of the project owner’s products or services, 

  • insufficient cash flow. 

  1. Insolvency risk relating to collateral and collateral providers:  

Investors bear the risk regarding the enforceability and realisation of the collateral provided. In the event of insolvency of the collateral providers, this may lead to delayed payments, loss of interest payments or the loss of the invested capital. Further details on the agreed collateral and the collateral providers are set out in Part D, letter (f) of this document. 

Type 4 – Risk of lower, delayed or no return 

There is a risk that the return may be lower than expected, delayed or may not materialise at all. Interest payments and capital repayments depend on economic developments, and the project owner’s solvency and payment default may occur in whole or in part. Investors may therefore lose part or all of their invested capital. In addition, inflation, exchange rate fluctuations, costs and individual tax circumstances may further reduce the return. 

Type 5 – Risk of a platform failure 

There is a risk that the crowdfunding platform may be temporarily or permanently unavailable or may cease its business operations. In such a case, delays in communication as well as in interest and repayment payments may occur. The contractual claims of investors against the project owner remain unaffected; however, the enforcement of such claims may become more difficult. As the crowdfunding service provider does not at any time obtain possession or ownership of the investors’ funds and payment processing is carried out through a payment service provider, a loss of the invested capital based solely on a platform failure is unlikely. 

Type 6 – Risk of illiquidity of the investment 

The bonds have a fixed maturity and are not subject to ordinary termination by the investors during their term. A transfer is only possible to a limited extent, as the transfer is technically restricted to registered digital safe deposit boxes. The entity maintaining the e-securities register is Smart Registry GmbH, registered in the commercial register of the Local Court (Amtsgericht) Charlottenburg (Berlin) under registration number HRB 234468 B. The digital safe deposit box is an IT application that enables the custody and transfer of e-securities. Currently, there is neither stock exchange trading nor a liquid secondary market for the bonds. Even if the bonds were to be admitted to trading at a later stage, it is uncertain whether a functioning market would develop. Investors may therefore be required to hold the bonds until maturity and bear the risk of not finding a buyer or being able to sell the investment only at a financial loss. The bonds may prove to be completely illiquid. 

In addition, the following securities-related risks apply: 

  • No influence or participation rights: The bonds give rise exclusively to contractual claims against the project owner and do not grant any participation, involvement or voting rights in the shareholders’ meeting of the project owner. Shareholder resolutions may be adopted at the shareholders’ meeting of the project owner which may have an adverse effect on individual bondholders. Bondholders have no possibility to influence the business activities of the project owner. This also applies to the utilisation of the capital raised through the issuance of the bonds. In particular, bondholders have no possibility to terminate loss-making business activities of the project owner before the contributed capital has been utilised. This may result in a total loss of the invested capital for the bondholders. 

  • Deterioration of terms by majority resolution:  

According to the terms and conditions of the bonds, these may also be amended during the term of the bonds if the approvals required under the terms and conditions of the bonds are obtained by corresponding majority resolutions of the bondholders. Each individual bondholder therefore bears the risk that amendments to the terms and conditions of the bonds may be adopted against their will by majority resolution of the bondholders, which may adversely affect them (e.g. lower interest, extended maturity or waivers). 

  • Technology and database risks: The technology and all related technological components and regulated services (e.g. digital custody, maintenance of the e-securities register) are still at an early stage of technical development. Bondholders face the risk that this technology may be subject to technical difficulties or that its functionality may be impaired by external influences. A partial or complete failure of the electronic decentralised database relevant for the e-securities (hereinafter the “E-database”) may temporarily or permanently prevent the bondholder from accessing their e-securities. 

There is a risk of attacks on the network or on the E-database used. Various types of attacks are conceivable. Such attacks could render the network or the E-database unusable, so that bondholders would no longer be able to transfer the e-securities. If the network or the E-database becomes completely unusable, there is a risk that bondholders may no longer have access to their digital safe deposit boxes. In the worst case, this could lead to the irretrievable loss of the e-securities. The project owner provides bondholders, via an authorised custodian of e-securities, with a technical solution enabling the holding, storage and disposal of e-securities. There is a risk that this solution may be flawed and/or particularly vulnerable to potential hacker attacks. As a result, bondholders may temporarily or permanently lose access to their e-securities, which in the worst case may lead to the irretrievable loss of the e-securities. The ongoing administration, in the sense of exercising the rights and obligations arising from the e-securities, is performed neither by the custodian of e-securities nor by the project owner. 

The risks listed above are not the only risk factors that may affect the business activities of the project owner. Other risks and uncertainties that the project owner currently does not consider relevant or is not currently aware of may also have a material impact on the business operations, business results and financial standing of the project owner. 

Documents

Investment related documents

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Updates

There are currently no updates available.

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