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Kipster

Netherlands
Equity
STAK
Sustainability
Growth Market
Brand

Revolutionizing Egg Farming: Better for Birds, Earth, and You


Marketing content

Why invest in Kipster

Revolutionary farmers
At Kipster, we’re revolutionizing egg production with a minimal environmental impact, prioritizing animal welfare and transparency at every step. As an award-winning and responsible example for the industry, we meet growing consumer demand for ethical, sustainable food. With demand consistently outpacing supply, we’re primed to expand our positive impact.

Proven model with strong retail demand 
We have secured long-term sales with partners like Lidl, Kroger, and Victoria Trading, providing a stable revenue foundation. In 2024, we project €8.2 million in revenue and €869,000 in EBITDA. Together with our retail partnerships, this validates Kipster’s distinctive circular farming model.

Ready to scale internationally with strong backing from institutional investors
With the global egg market projected to grow from US$270 billion in 2023 to US$374.8 billion by 2027, demand for our eggs is set to rise. Strong backing from Rabobank and other trusted investors, along with a €500,000 co-investment from current shareholders in this round, provides a solid foundation for international growth.

Ruud Zanders, Founding Farmer, Kipster

"At Kipster, we asked ourselves how we could feed the world in a way that’s fair to people, animals, and the planet.

Since opening our first farm in 2017, we’ve welcomed visitors from around the world to see our revolutionary approach. Now, with Lidl’s support, we’re expanding to Belgium, France, the UK, and building more farms in the Netherlands. You're invited to visit our farms to see firsthand how we prioritize animal welfare and environmental sustainability in everything we do.

If you share our vision for a more ethical and sustainable food system that is also financially rewarding, we invite you to invest in Kipster."

Ruud Zanders, Founding Farmer, Kipster

Investment information

Days to invest:
9
Investing round ends:
12/12/2024
Type:
Equity offering
Invested so far:
€1,653,500.00
Equity offered:
5.74 – 23.33 %
Price per share:
€25.00
min investment 10 shares
Transaction costs:
1.50 %
Number of existing shares:
400,000
Fully diluted shares:
400,000
Pre-money valuation:
€10,000,000.00
Maximum issue size:
€4,000,000
Offered units:
160,000
Broker:
Oneplanetcrowd International B.V
License:
ECSPR

Overview

Company profile

Revolutionizing egg farming: Better for birds, earth, and you
In 2017, we opened our first farm, and it has been a hub of activity ever since. People from all over the world come to see how we combine animal welfare with a revolutionary circular model that significantly reduces CO2 emissions.

Currently, we are active in the Netherlands and the United States. We are expanding to Belgium, France, and the United Kingdom. Our company is well-positioned, and our model is scalable to meet the growing demand.

A "carbon-neutral egg"?
To be clear: agriculture without emissions does not exist. We do everything within our power to reduce emissions—for example, by generating our own sustainable energy, but especially through our circular chicken feed. Any remaining emissions are fully compensated. All of this is monitored and certified by official authorities.

Proven impact and recognition
We have produced over 145 million eggs to date. In the Netherlands, we operate farms in Barneveld, Beuningen, and Venray, where demand for our eggs consistently exceeds supply. In the United States, we have established farms in Indiana. Kipster is proud to hold the prestigious B Corp status, a distinction awarded to companies that drive positive change for people and the planet.

Awards
Notable awards include the SEAL Business Sustainability Award and the Rabobank Innovation Award, while certifications such as 3-star Beter Leven and Planet Proof validate our sustainability.

Number 1 Company - Sprout Challenger 50 Award

Good Egg Award - Compassion in World Farming

Top 10 Most Innovative Companies In Agriculture - FastCompany

For more information (English or Dutch) click on the awards.

Company Info 

Company name: Kipster Production B.V.
Managing Director: Ruud Zanders
Business ID number: 69940320
Founding Year: 2017
Address: Villafloraweg 1
5928 SZ Venlo
The Netherlands
Industry: Sustainable agriculture & food production
Number of employees: 15
Locations: Netherlands: Barneveld, Beuningen, Venray
USA: North Manchester, Indiana
Website: kipster.nl
Social Media:

                  

Products and services

Basically we redefine the role of farm animals in the food-system. In our model farm animals contribute to a sustainable and healthy food system and environment instead of being a burden. Kipster chickens serve three interconnected functions:

  1. Suppliers of eggs, meat and bread
  2. Up-cyclers of food surpluses
  3. Suppliers of fertilizers

We feed our chickens by-products and surpluses from the food industry. That’s easier said than done and after many years of R&D with Wageningen University and a fair bit of trial and error, we now have a huge head start.

Kipster Eggs

Kipster Chickens

Kipster Chicken Balls

How Kipster makes a difference

Eggs
Our chickens don’t just lay eggs; they also process residual streams and by-products that are unsuitable for human consumption, such as oat husks or misshapen bakery goods. In doing so, we are redefining the role of animals in our food system. Our chickens play a vital role in upcycling leftover food and actively contribute to reducing food waste.

Meat
For every laying hen, a rooster is born—it’s simple biology. In the egg business, it’s common to kill it on day one. We don’t follow that practice. Instead, we raise our roosters. Together with our retired hens, they’re used to create meat products, ensuring that no life is wasted.
 

From Waste To Food


Revolutionary farm design
First the chicken, then the egg. Our farm is designed entirely with chickens in mind, respecting their natural instincts and needs. Chickens experience fear, feel pain, and have their own desires, and we believe it’s our responsibility to provide them with a dignified, fulfilling life.

Kipster Farm

Kipster Welcome

Significantly Lower Emissions
Thanks to our circular concept, we drastically reduce our emissions. What remains, we compensate for. That’s why, if you search for Kipster online, you’ll see everywhere that our eggs are climate-neutral. Our white eggs also make an impact: their CO2 footprint is 5% smaller compared to brown eggs.

Radical transparent
Many people have only a vague idea of where their food comes from. At Kipster, we don’t sweep anything under the rug. We believe people deserve honest and complete information. We don’t romanticize farm life; we show it as it is. Transparency is a core part of our business. We are open about the fact that our animals are ultimately slaughtered—it’s part of the process. This radical transparency sometimes draws criticism but, more importantly, earns a great deal of appreciation.

Kipster Visit

Kipster Farm

Can't visit our farm? View our 24/7 Livestream:

Business model

Kipster Chicken Farm

Kipster Chicken Farm

Demand-driven
We secure contracts with retailers before constructing new farms, which reduces risk and ensures revenue stability. This approach guarantees that production aligns with demand, avoiding the pitfalls of surplus.

Cost-linked pricing
Our pricing model ties egg prices to fluctuating feed costs, protecting Kipster from volatile market conditions. This strategy helps maintain fair, stable pricing.

Flexible farm models
With three flexible models: Kipster-owned farms, franchises, and joint ventures, we can adjust to market demands. For instance, joint ventures are the norm in the USA, while European expansion leverages largely on our franchise model. This adaptability allows us to scale rapidly across regions. We are planning to open 2 farms in the UK, 2 in France and 7 more in the Netherlands.

Strong retail partnerships for optimized growth
A core part of our business model involves partnering with major supermarket chains, like Lidl in Europe. Lidl has asked us to open 7 more farms in the Netherlands alone to supply them with more eggs. These long-term collaborations ensure consistent demand and long-term growth. They also optimize the supply chain, enhancing efficiency and sustainability from farm to shelf and support expansion into new markets.

Market

Kipster Chicken

Trusted brand

Our company is recognized as a trusted, innovative leader in sustainable food production. The Netherlands shifted from brown to white eggs largely due to Kipster’s influence; white eggs, which we exclusively produce, have a lower environmental footprint.

Market potential

Driven by increasing consumer preference for sustainable and ethical products, the global egg market is expected to grow significantly. Kipster’s approach places it at the forefront of this trend, meeting regulatory standards and consumer expectations alike. Demand for our eggs is higher than our production capacity.

Competitive environment and barriers

Our circular model, transparent operations, high-quality up-cycled food and long-term retail partnerships are not easy to replicate. Competitors face high entry barriers, requiring expertise in sustainable farming, infrastructure, and strong retail ties.

Expanding in high-growth markets

With operations in the Netherlands and the USA, and expansions into Belgium, France, and the UK, Kipster is well-positioned to capture growth in regions that emphasize ethical and sustainable food production. Our partnership with Lidl further fuels our expansion plans.

Kipster Chicken

Kipster Chicken

Impact

As a Certified B Corporation, Kipster meets the highest standards of social and environmental responsibility, transparency, and accountability. Our commitment to sustainable practices aligns closely with the United Nations' Sustainable Development Goals (SDGs), part of the UN 2030 Agenda to end poverty, reduce inequality, and combat climate change. Three SDGs are particularly central to our work:

SDG 3 - Good Health and Well-being

SDG 3:
Good health and well-being

Our revolutionary farm contributes to a healthier food system, with lower emissions, reduced land use, cleaner air, and greater respect for people, animals, and nature.

SDG 12 - Responsible Consumption and Production

SDG 12:
Responsible consumption and production

Our hens transform by-products from the food industry into eggs and meat, significantly reducing waste and making resource use more efficient.

SDG 13 - Climate Action

SDG 13:
Climate action

We drastically reduce greenhouse gas emissions, proving that sustainable agriculture can be both scalable and profitable.

Management

  

Ruud Zanders, Co-Founder

Ruud Zanders

Co-Founder

Raised in a family of farmers, he developed a deep understanding of agriculture from a young age. Ruud has dedicated his career to creating more humane, efficient and sustainable farming practices. At Kipster, he applies this expertise to set new standards in animal welfare and environmental responsibility. An inspiring CEO with a big heart for animals, people, and the environment. In his view, a healthy business should also contribute to a healthier world. He’s a sought-after speaker, advocate for a new food system, and the chairman of the Caring Farmers Foundation.

  

Olivier Wegloop, Co-Founder

Olivier Wegloop

Co-Founder

As a creative and strategy director, Olivier established and led top-notch agencies, working with brands like Unilever, Red Bull, and Coca-Cola. After 20 years, he felt the urge to use his talents for a more humane and sustainable world. He created the Kipster brand, along with its PR and marketing communication. He also chairs the supervisory boards of two animal welfare NGOs.

  

Styn Claessens, Co-Founder

Styn Claessens

Co-Founder

A lifelong farmer with a keen eye for innovation, Styn grew up in a farming family, carrying forward the Dutch tradition of highly productive agriculture—now embedded in responsible, humane practices. His hands-on experience and commitment to ethical standards ensure that Kipster’s methods prioritize the well-being of all farm animals, staying true to our core values.

  

Maurits Groen, Co-Founder

Maurits Groen

Co-Founder

With a career spanning decades, Maurits is a seasoned entrepreneur and passionate advocate for sustainability. As the founder of several companies dedicated to sustainable solutions—including solar energy ventures—his expertise guides Kipster’s growth in harmony with global sustainability trends. His strong connections in politics and business make him a powerful advocate for our mission.

Distribution of company shares

The current shareholder, which holds 100% of the voting rights, of Kipster Production BV is Klavier Holding BV. In turn, Klavier Holding is owned by the four founders (via their respective holdings) and the venture capital investment fund Brightlands Agrifood Fund B.V. owned by Brightlands Venture Partners.

Company structure

Company structure

*name will be changed to OTA Food BV
**name will be changed to Kipster Holding BV


Kipster Production BV (in process to be renamed to Kipster Holding BV) is fully owned by Klavier Holding BV (in process to be renamed to OTA Food BV).

Klavier Holding BV itself is owned by the four Kipster founders and Brightlands Venture Partners.

Kipster Production BV's subsidiaries include Kipster owned farms Kipster Beuningen BV and Kipster Venray BV, as well as Kipster BV, which oversees operations in the Netherlands and the USA.

Investors in this funding round will participate via STAK Kipster, a foundation set up to issue certificates of shares in Kipster Production BV. This structure allows investors to indirectly hold an interest in Kipster Production BV, consolidating revenues from all subsidiary activities.

Use of funds

Minimum scenario

(€1,200,000 collected in the financing round)
 

Geographic expansion:

  • Netherlands and UK growth plans.
  • Organic growth in the USA.

Team development:

  • Add one full-time position in the Netherlands to strengthen the management team.

Medium scenario

(€2,500,000 collected in the financing round)
 

Geographic expansion:

  • Netherlands, UK, accelerated growth in France and USA growth plans.

Team development:

  • Increase the Netherlands team by 2-3 full-time positions.
  • Add a Sales and Marketing professional in the USA to boost market presence.

Maximum scenario

(€4,000,000 collected in the financing round)
 

Geographic expansion:

  • Netherlands, UK, accelerated growth in France and USA growth plans, with an additional focus on faster expansion through permit acquisition.

Team development:

  • Expand the Netherlands team with 2-3 additional FTEs.
  • Hire a Sales and Marketing professional in the USA and a Manager for Kipster UK.

Market positioning:

  • Increase marketing efforts across regions.
  • Invest in additional permits to drive faster growth and scalability.

The current funding round consists of €500,000 by Brightlands Venture Partners and between €700,000 and €3,5000,000 from Invesdor.

Financial figures & growth

Actual and planned figures

Get an insight into Kipster's financial figures, such as turnover and earnings development. Learn more about the growth forecast.

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Valuation

Icon Money

Our current pre-money valuation is €10,000,000. This valuation is grounded in market comparables and based on our financial performance, market potential, and expansion plans. It also takes into account our stable partnerships with major retailers and the growing demand for more sustainable food products.

The non-diluted pre-money valuation of €10,000,000 represents the company’s value before any new investment, based on our existing equity structure. Following the completion of our current funding round of up to €4,000,000, the projected post-money valuation will be €14,000,000. Additionally, current shareholders have committed to co-investing €500,000 in this round at the same valuation, underscoring their confidence in Kipster’s growth trajectory.

The fully diluted pre-money valuation considers the potential impact of future share issuances, including options and convertible instruments. This is significant as it reflects the future potential of investor returns, considering any dilution that may occur as the company scales.

We currently price our shares at €25 each, following a 1:4000 share split to enhance liquidity and accessibility for a broader range of investors. The minimum investment is set at 10 shares, totaling €250.

What could your investment yield?
Kipster currently has a valuation of €10,000,000. As a shareholder, you will enter at this level and your investment will help us to grow further and create value. Our goal is to become an attractive takeover candidate within 5 years, with an intended valuation of €50,000,000. In the event of an exit, as a shareholder you will benefit from the increase in value of our company. You can find more information under exit scenarios.


We do not expect further fundraising for Kipster in case this funding round reaches its maximum and if our growth projections are met. However, if additional growth opportunities arise, we might consider raising more funding in the future.

Kipster Production BV has been funded by Klavier Holding, consisting of the four founders and Brightlands Venture Partners and with a mortgage (balance EUR 217.000 per 01.10.2024) from Rabobank.

The last financing round for Klavier Holding BV was in July 2023 where Brightlands Venture Partners made an investment of €500,000 through a convertible loan agreement (CLA).

Exit scenarios

Icon 1

IPO: Kipster’s scalable business model and growth strategy create potential for a public listing in 4-5 years. Expanding our European presence and securing additional retail partnerships could make an IPO viable, pending favorable market conditions.

Icon 2

Trade Sale: Kipster’s sustainability focus makes it attractive for acquisition by industry leaders. With 28 strategic partners identified, a trade sale could occur within 4-5 years as Kipster grows its market position.

Icon 3

VC or PE Acquisition: Our growth trajectory and ESG focus make Kipster an appealing acquisition for venture capital or private equity firms. An acquisition could be feasible in 4-5 years, with an estimated valuation of €45-50 million, reflecting Kipster’s alignment with rising ESG demands.


-----End of marketing content-----

Documents

Investment related documents

Log in for more information.

Updates

Note:

In this update section you will find new, project-relevant information that we receive.

Invesdor does not conduct a separate review of information received after the start of the financing phase.

FAQ

Below you will find answers to some of the most frequently asked questions about Kipster and this investment opportunity. Questions submitted directly by investors are clearly marked, with answers provided by Kipster. Please note that Invesdor is not responsible for the content of these answers, as they were prepared exclusively by Kipster.

If you have additional questions, feel free to reach out through our customer support.

How Kipster makes a difference

Land use and feed
Most of the environmental impact of livestock production is related to feed production. To produce organic eggs, you need to grow organic feed. In contrast, our birds upcycle surplus food from the industry, reducing land use and transforming leftovers into new proteins for human consumption. Rather than growing organic crops specifically for animals, it’s even better not to grow anything at all. Currently, about 75% of all agricultural land worldwide is used to feed livestock (source: FAO).

Raising roosters
We ensure that the brothers of our laying hens are not culled immediately after hatching. Instead, we raise them for meat, giving them a valuable role in the food system instead of treating them as waste.

Indoor and outdoor garden
Our farm also features an indoor garden with fresh air, dust baths, and tree trunks. This setup allows us to avoid locking up the birds during threats like avian flu outbreaks or bad weather, ensuring their well-being at all times.

Carbon-Neutral
The Guardian published a fantastic headline about us: “One step beyond organic or free-range: Dutch farmer’s chickens lay carbon-neutral eggs.” The carbon footprint of our feed is much lower than organic feed from the land. These and more measures, together with CO2 compensation, makes the Kipster Farm the first farm in the world to produce CO2-neutral eggs.

We have a geographic diversification and in all our farms, we have the nesseary measures and processes in place to avoid bird flue. In case of a nearby outbreak, we would comply with the regulations and keep our hens inside. Our indoor gardens are large enough and designed to resemble our outdoor spaces. This assures the well-being of our hens, even when the outdoor gardens would be closed.

In the terrible case of a contamination, we can rely on governmental support to replace the flock. Lastly, in our off-taker contracts we have a clause that bird-flue is not a reason to stop the contract.

Our chickens actively combat food waste by consuming a meticulously developed feed. This innovative feed is the result of years of research and is made from by-products of agriculture, such as oat hulls, and surpluses from the food industry, like broken crackers. It comes from the same sources as human food. It meets all the quality and safety standards required. We don’t feed our birds waste.
Unfortunately, yes. It’s shocking: one-third of all food produced globally is either lost or wasted. This number is excluded the by-products from the land.

Products and services

We dry the manure on the farm, which reduces emissions. After that, it is sent to a manure processor. Part of it goes to Dutch fields and is used to grow wheat for Kipster Bread. The rest is distributed by the manure processor. We do not ferment or burn our manure, ensuring that all nutrients are preserved.

We do not have our own slaughter facility but take our birds to a specialized slaughterhouse. Together with the roosters, every hen is processed into meat. Our hens live for about 95 weeks, which is in line with industry standards.

Business model

Lidl shares our holistic vision for sustainable solutions to feeding the world. They find the Kipster concept revolutionary and valuable.
Currently, we have only a limited share of Lidl’s total egg supply. They also work with other suppliers. Lidl is a loyal partner of Kipster and our contracts with them will remain in place for several more years. Additionally, we have been tasked with building more farms in the future to grow our share. This is also supported by long-term contracts. If, at some point in the distant future, they decide to part ways with us, we will collaborate with other retailers. That said, we hope this doesn’t happen, as we greatly value our partnership with Lidl.
An essential part of the Kipster concept is improving the position of the farmer. We achieve this, among other things, through our cost-plus model. Feed costs are the largest variable expense in our operation. When the price of raw materials for feed decreases, the retailer pays less for an egg, and Kipster’s margin remains at the same level. The same principle applies in reverse when feed prices increase. If egg prices were to drop significantly, we wouldn’t have to sell our eggs below cost price.

Use of funds

How we grow internationally depends on when and how we can secure permits and contracts. Our underlying strategy is simple: we prefer to first build farms closer to home, in the Netherlands, France, and the UK, rather than on the other side of the world. However, if we receive substantial demand with continuity and guarantees from, for example, Asia, we will certainly consider it seriously.

Financial figures

The EBT of 2023 is negative. This is largely due to an impairment of €844,000 on US meat. The Kipster strategy includes the rearing of roosters. The meat from this rooster should be sold for consumption. In the Netherlands, our margin on meat is overall positive. However, so far, Kipster has not been able to sell the US rooster meat because Americans are not used to eat rooster meat. This has led to our decision to discontinue the rearing of rooster flocks until a solution has been found that is financially acceptable.

This is caused by the fact that no new capacity (own or franchise) was added combined with a net decrease in trade and the fact that the franchise fee per egg in the US is lower in 2024 compared to 2023. This fee will increase again to 2023 levels as per December 2024.

In our startup year in the US, we had to make a one-time provision for rooster meat that was not sold. At Kipster, the brothers of the laying hens are raised for meat, which makes us unique. However, in the US, there is no existing infrastructure for this. The meat had passed its expiration date, forcing us to write it off, before we magaged to set-up an infrastructure. This was a one-time occurrence, we will continue rearing the roosters again when the setup of the infrastructure is completed.

The amount of total debt outstanding in 2024 also includes mortgages and other long-term debt. Therefore, the total interest expenses for 2024 will be approximately €470,000. Part of the long-term debt will convert into equity which contributes to the considerable reduction of interest expenses in 2025.

The amount of total debt outstanding in 2024 also includes mortgages and other long-term debt. Therefore, the total interest expenses will be approximately €470,000. Part of the long-term debt will convert into equity which contributes to the considerable reduction of interest expenses in 2025.

In our startup year in the US, we had to make a one-time provision for rooster meat that was not sold. At Kipster, the brothers of the laying hens are raised for meat, which makes us unique. However, in the US, there is no existing infrastructure for this. The meat had passed its expiration date, forcing us to write it off, before we magaged to set-up an infrastructure. This was a one-time occurrence, we will continue rearing the roosters again when the setup of the infrastructure is completed.

The personnel expenses presented on this line show a significant decrease in 2024 compared to 2023. This is driven by two factors: a) capitalization of hours spend on the continued (inter)national roll out of the Kipster franchise concept and b) a reclass of direct personnel expenses (people working on the Dutch farms (Kipster owned)) to the CoS line.

The increase in personnel expenses in 2023 compared to 2022 is mainly driven by a) the first full year of Kipster Inc. being operational (local MD resulting in personnel expenses and frequent travel from Dutch employees to support the local production partner in the start-up of the operation), b) increased management fees, c) one off consultancy fees, and d) increased payroll expenses at the Dutch farms.

Valuation

This is an additional capital contribution (fresh equity).

The shareholder loans are convertible loans with an interest of 3%. We plan to merge these agreements into one new agreement.

Exit scenarios

The share certificates that you purchase via the platform are not managed on the Invesdor platform, but by the company's own STAK. There is currently no organised secondary market for the shares, but you can always sell share certificates if you have found a buyer yourself. In that case, you can handle the sale directly via the company's STAK. In case you have not found a buyer yourself, you can indicate your wish to sell to the company's STAK, but it could take some time before a buyer is available.

In case of an exit, you can sell your shares. More details can be found in the project documents (STAK).

Documents

We are currently completing the setup of Kipster Holding BV. This will not be a new company but renaming Kipster Production BV as Kipster Holding BV. Kipster Holding BV which will be the company that issues the shares. The other Kipster entities will be(come) 100% subsidiaries of this ‚new holding‘. This restructuring will be completed before closing the crowdfinancing campaign and these adjustments will also be visible in the chamber of commerce.

Crowdinvesting

The idea that everyone can have a stake in Kipster really appeals to us. Crowdfunding is a model that suits us well. One of our founders has extensive experience with Invesdor, and that’s how the ball started rolling.

In general, companies in the growth phase will not pay out dividends but will reinvest the profit in order to grow even faster. Growth ensures a higher valuation of the company and therefore a higher share price. The possibility to sell shares generally only comes with an exit opportunity. This could be, for example, an IPO or a takeover by another party. Investments in these types of companies are therefore often long-term investments. In the case of Kipster, a nice increase in value with an exit in 4 to 5 years is expected.

There are no plans to distribute dividends in the short term. In general, companies in the growth phase will not pay out dividends but reinvest the profit in order to grow even faster.

Other questions

Running a Kipster farm doesn’t require much labor. A farmer, a part-time assistant, and a few hours of help daily for egg packaging are all that’s needed. The farms in the US are not owned by us but operate under a licensing agreement. The same applies to the farm in Barneveld. We are not the employer in these cases.

Invesdor is a Eurocrowd platform member.

Ausgezeichnet als Top-Innovator 2021

Winner of the Golden Bull as the best
Crowdfunding platform 2023.

ECSP lizensiert

Invesdor is licensed under the
ECSP regulation of the EU.