Marketing content

Raoul Grünstein, Founder and CEO, Nordic Urban Oy

“When we created Allas Pool Helsinki, our goal was to open the waterfront to everyone and to allow people to experience the awesomeness of urban waterfronts that had long remained underused. Today, our pools and saunas are part of daily life for hundreds of thousands of people in the heart of the city.

Now we are ready to bring Allas to new locations across Europe. This bond will help us develop the next hubs in Stockholm, Turku, Tallinn and Cardiff and move our pipeline from plans to water, saunas and real visitors."

Raoul Grünstein, Founder and CEO, Nordic Urban Oy

Investment information

Days to invest:
18
Investing round ends:
06/07/2026
Type:
Bond
Subordinated:
no
Invested so far:
€314,750.00
Price per bond:
€250.00
Transaction costs:
1.50 %
Min offer:
1 Unit
Maximum issue size:
€2,400,000
in 9,600 Units
Interest:
quarterly
Repayment:
quarterly
after 3 Months
ISIN:
FI4000606249
Broker:
Oneplanetcrowd International B.V
License:
ECSPR

Why invest in Nordic Urban?

Nordic Urban develops and operates partly floating Allas well-being hubs on urban waterfronts. A proven flagship hub in Helsinki, delivering strong EBITDA combined with a defined European project pipeline underpins the company's next growth phase.

01

8.75% interest rate with quarterly repayments. 4-year maturity

The bond carries an annual rate of 8.75%, paid quarterly, with a 4-year maturity and a 6-month grace period. The bond is issued by Nordic Urban Oy and the proceeds are used to fund project development costs for the Phase I expansion hubs in Stockholm, Turku, Tallinn and Cardiff.

02

Growing profitability and diversified revenues

Group-level revenues are generated through project sales at the parent company level and through well-being, events and food&beverage within the operating subsidiaries. Outsourcing music and F&B operations to Live Nation and NoHo Partners has streamlined the operating model and supported margin expansion at the Helsinki flagship in the recent years.

Learn more
03

Scalable European pipeline with secured sites

Four new hubs in Stockholm, Turku, Tallinn and Cardiff form the first phase of expansion. Stockholm, Turku and Tallinn already benefit from valid building permits, while property financing agreements are in place for both Tallinn and Cardiff. Lease agreements are typically structured for 10-20 years, with index-linked rent adjustments.

Learn more
04

Capital‑efficient development and operating model

A sale‑and‑leaseback model enables the recycling of development capital within approximately 18 months per project, while retaining long-term operating upside.

Learn more
05

Clear sustainability and urban impact profile

Wood is the signature architectural material, combined with other structural materials where needed. The facilities use approximately 50% less energy than conventional indoor pools and heat water using surplus energy or wind-powered heat pumps. New projects are developed under recognised building certification schemes.

Learn more
06

Proven flagship hub with strong visitor traction

Allas Pool Helsinki has operated since 2017 and attracts around 800,000 visitors per year. At group level, EBITDA has been positive since 2021, with margins improving from 9% in 2022 to 33% in 2025.

Learn more

Debt financing case

Established hub performance. Defined pipeline. Debt financing to support growth.

Nordic Urban has a cash-generating flagship hub in Helsinki and a defined pipeline of four new projects across Europe. The bond is intended to finance Phase I development costs for the hubs in Stockholm, Turku, Tallinn and Cardiff, which are targeted to become operational in 2027 and 2028.

Important notice: All investments involve risks, including the possible loss of capital. Learn more here.

About Nordic Urban

Company profile

Underutilized urban waterfronts represent a large, untapped opportunity in major cities. As the global wellness economy shows strong growth there is increasing demand for high-quality, centrally located well-being destinations.

Nordic Urban, based in Helsinki, develops floating Allas well-being hubs by the water. Each hub turns an underused harbour area into a lively place for everyday life. The first hub, Allas Pool Helsinki, opened in 2017 in the heart of the city and is operated by Helsinki Allas Oy, currently Nordic Urban's sole operating subsidiary. It now welcomes about 800,000 visitors per year, offering outdoor pools, saunas, wellness services, F&B, events and live music on one compact floating block. As new hubs open across Europe, dedicated operating companies will be established in each market.

Nordic Urban works with strong partners and a group structure designed for international growth. The company is preparing an expansion phase in Stockholm, Turku, Tallinn and Cardiff, with a long-term goal of developing around 10–12 Allas hubs across Europe.

Company Info 

Company name: Nordic Urban Oy
CEO: Raoul Grünstein
Business ID number: 3006289-4
Founding year: 2013
Address: Nordic Urban Oy
Sofiankatu 4 C
00170 Helsinki
Finland
Industry: Leisure
Number of employees (group-level): 30
Website: https://www.nordicurban.fi/
Social media:

            

Products & Services

Nordic Urban originates and develops Allas well-being hub projects in-house. Each project is transferred into a wholly-owned property company (PropCo) only after reaching a defined development stage, and subsequently divested – either as a permit-ready or completed asset – to long-term real estate investors, generating the company's primary development profits.

The hubs are then operated by separate operating companies, currently Helsinki Allas Oy, with new operating companies to be established for each new location. These entities manage the day-to-day business: pools, saunas and wellness services sold through tickets, day passes and memberships. Food, beverage and live music are outsourced to specialist partners, currently NoHo Partners and Live Nation at Allas Pool Helsinki, who pay fixed rent and a share of their revenues. Corporate and private events add a further revenue stream.

In short, Nordic Urban develops and sells the hubs, while the operating companies run them and generate recurring income over long-term leases. The two activities are complementary – development profits fund future growth, while operating income provides a stable cash flow base.

Back to top ▲

Business model

Allas Pool Sunset

concert

Nordic Urban generates revenue through two primary streams: project development and operating income from its subsidiaries.

First, the company develops new Allas hubs by identifying sites and securing permits. Once a project is permit-ready, it is transferred into a dedicated, fully owned PropCo. The property is then sold to a long-term real estate investor, generating a development profit and enabling the recycling of capital within approximately 18 months per project. The bond proceeds are specifically intended to fund the development of new projects and support the transition from planning to operational hubs.

Second, the hubs are operated by dedicated operating subsidiaries, currently Helsinki Allas Oy, with new entities established on a country-by-country basis as the platform expands. Operating under long-term leases, they generate revenue from tickets, day passes and memberships, corporate and private events as well as rental and revenue-share arrangements with specialist F&B and music partners.

The group is structured to support this model across multiple countries. Nordic Urban Oy owns and finances the local operating and project companies, which hold the leases and run the day-to-day business in each market. In simple terms, Nordic Urban combines one-off profits from successful project sales with growing recurring income from an expanding network of well-run hubs.

Phase I Allas hubs – project overview

The first expansion phase includes four new Allas hubs in Stockholm, Turku, Tallinn and Cardiff. These projects are at different stages but all are planned as floating well-being hubs in central waterfront locations, expected to open between 2027 and 2028.

Sweden

Allas Sauna Stockholm

Target opening: 2027

The Stockholm project has a valid building permit and is the most advanced of the four Phase I projects.

Finland

Allas Pool Turku

Target opening: 2028

The project has recently been granted a building permit, with detailed construction design currently in progress, and is expected to become operational in 2028.

Estonia

Allas Pool Tallinn

Target opening: spring 2028

The Tallinn hub is being developed in partnership with a major local real estate investor, who is responsible for the core development. The project has recently been granted a building permit, and detailed construction design is currently underway. Construction work will begin at the turn of the year, with the project expected to become operational in 2028 and targeting BREEAM certification.

United Kingdom

Allas Pool Cardiff

Target opening: 2028

The Cardiff project is in active planning, with a planning application scheduled for submission in autumn 2026 and financing agreements agreed in principle. It is expected to form the first wave of international Allas hubs and to become operational in late 2028.

Market

skyline

Nordic Urban operates in the global wellness economy, which reached approximately €5.8 trillion in 2023 and is projected to grow to around €8-9 trillion by 2028. Within this market, wellness real estate is one of the fastest-growing segments, expanding at c. 18-20% annually in recent years.

The Allas concept sits at the intersection of several strong structural trends, including the rapid growth of urban wellness tourism, the sauna boom, renewed interest in outdoor and cold-water activities, and increasing demand for year-round, experience-driven physical and social well-being.

These trends reflect a broader behavioural shift: more people are seeking simple, everyday ways to support their health, favouring experiences that combine activity, relaxation, and social interaction. In parallel, urban tourism is evolving, with visitors increasingly prioritising local and authentic experiences over traditional sightseeing. Together, these dynamics are driving demand for well-designed, centrally located urban well-being hubs.

Competition & USP

Nordic Urban operates in a niche with few direct competitors at scale. While many cities offer outdoor pools, spas, gyms or traditional bathing facilities, these typically focus on a single service, are often seasonal and lack the multi-revenue-stream model that underpins Allas' financials.

The Allas concept is designed as a full waterfront destination that combines pools, saunas, food, culture and events in one recognisable format. This integrated offering drives year-round demand and diversified revenue streams, making each hub more resilient than a single-purpose facility.

The Allas concept focuses on creating landmark waterfront destinations. Nordic Urban, together with its partners, has developed specialised expertise in floating construction and a proven development and operating playbook, enabling the activation of complex harbour sites and the unlocking of prime urban locations that are typically difficult to develop using conventional approaches.

Nordic Urban benefits from proven operating experience in Helsinki, further strengthening its credibility. Allas Pool Helsinki has been operating since 2017, serves around 800,000 visitors per year and has been tested across seasons and events. This gives Nordic Urban a practical track record in safety, operations and demand management that new concepts take years to build.

Impact

The Sustainable Development Goals (SDGs), part of the UN’s 2030 Agenda for Sustainable Development, provide the global framework for addressing challenges such as poverty, inequality, and climate change.

Nordic Urban’s Allas hubs support the UN Sustainable Development Goals by promoting healthier and more sustainable urban living. The hubs provide people easy access to water-based wellness, sauna and fresh air in central locations while applying energy efficient, low carbon solutions where possible. In this way, the concept supports both personal well being and better use of urban space.

Good Health and Wellbeing

SDG 3 – Good Health and Well‑Being

Allas hubs make everyday wellness simple and accessible. They offer a place to swim, use saunas, relax and meet friends in the heart of the city. The concept encourages regular movement, stress relief and time spent outdoors. With around 800,000 visits per year at Allas Pool Helsinki alone, the concept reaches a broad group of users, from local residents to visitors.

Sustainable Cities and Communities

SDG 11 – Sustainable Cities and Communities

The Allas concept transforms underused harbour areas into active public spaces. Floating hub structures enable the activation of waterfront locations without requiring heavy, permanent structures on the shoreline. The sites are built mainly from wood and use energy-saving technologies, consuming around 50% less energy than conventional indoor pools. In this way, the hubs support year-round activity, employment and services in central urban locations.

Company structure

Nordic Urban uses a simple group structure designed for international growth. Nordic Urban Oy acts as the parent company owing and financing regional operating companies that run the Allas hubs in each market. Projects are developed centrally within Nordic Urban and, once permit-ready, are transferred into dedicated, fully owned project companies for further structuring and eventual divestment in collaboration with city and financing partners.

Parent company

Nordic Urban Oy

Allas OpCo Finland

Operates Allas Pool Helsinki and future hubs in Finland.

Allas OpCo Sweden

Regional operating company for future hubs in Stockholm.

Allas OpCo Estonia

Regional operating company for future hubs in Estonia.

Allas OpCo UK & Ireland

Regional operating company for future hubs in the UK and Ireland, including Cardiff.

Management

Nordic Urban is led by an experienced team with backgrounds in urban development, operations and finance.

Raoul Grünstein, Founder and CEO

Raoul Grünstein
Founder and CEO

Raoul Grünstein is a serial entrepreneur and developer of urban lifestyle concepts. He has founded and led ventures including Korjaamo Culture Factory, Image Publishing House, and Sofia Helsinki, in addition to Nordic Urban and Allas Pool. His experience in building culture driven, experience focused venues is directly relevant to Nordic Urban’s growth. He has a strong track record of collaborating with public stakeholders, managing complex city centre locations, and scaling experience based concepts.

Petteri Lautso, Property Development Director

Petteri Lautso
Property Development Director

Petteri Lautso is Development Director at Nordic Urban, leading the international expansion of Allas hubs. He has over 20 years of experience in international development, sustainability, and property projects, with a background in architecture and senior roles in construction technology. His expertise spans waterfront placemaking, floating construction, and turning concepts into build-ready projects.

Richard Land, Development Director UK

Richard Land
Development Director UK

Richard Land is an experienced development director in wellness real estate with C-level and international experience. He is responsible for building Nordic Urban's pipeline, and partnerships and project development in the UK and Ireland, identifying suitable prime waterfront locations sites and working advancing projects from concept to permit-ready stage in -collaboration with local authorities and investors.

Emilia Alatalo, Head of Operations Development

Emilia Alatalo
Head of Operations Development

Emilia Alatalo is Head of Operations Development at Nordic Urban, responsible for operational planning and execution across Allas’ international expansion. She combines deep experience in customer experience, operations, and facility design to ensure high-quality, efficient day-to-day operations. With over a decade in the travel and leisure sector, including senior roles at Allas Pool Helsinki and SkyWheel, she has led large-scale operations, events, and integrated service delivery for up to 800,000 annual visitors.

The board brings additional experience in entrepreneurship, finance and consumer brands. Members include senior lawyer and board professional chair Tauno Palotie, entrepreneur and Member of the Finnish Parliament Noora Fagerström (co-founder of Jungle Juice Bar), financial senior professional with C-level experience Daniel Pasternack and film producer Markus Selin, among others.

Use of funds

The final use of funds depends on the amount raised in this bond round. The three scenarios below show how Nordic Urban plans to use the proceeds at different funding levels. In all cases, the main purpose is to finance project development for the Phase I Allas hubs in Stockholm, Turku, Tallinn and Cardiff.

Minimum scenario

Scenario I: up to €800,000

Lower subscription level for core development tasks.

Indicative use of funds

  • Key project development work for Stockholm and Turku, and early‑stage design and permitting work for Cardiff.
  • Early‑stage design and permitting work for Tallinn and Cardiff.

Target scenario

Scenario II: up to €1,600,000

Target level to fund the full Phase I development programme.

Indicative use of funds

  • Full project development for Stockholm and Turku up to construction decision. Advanced development work for Cardiff, including detailed design and permitting.
  • Advanced development work for Tallinn and Cardiff, including detailed design and permitting.

Maximum scenario

Scenario III: up to €2,400,000

Maximum planned subscription level for this bond issue.

Indicative use of funds

  • Full development funding for all four Phase I hubs and the start of their construction. Additional buffer to accelerate later‑phase projects and cover contingencies in the expansion plan.
  • Additional buffer to accelerate later‑phase projects and cover contingencies in the expansion plan.

Financial figures & growth

Actual and planned figures

Get an insight in to the company's financial figures, such as turnover and earnings development. Learn more about the growth forecast.

Login Sign up


-----End of marketing content-----

Security & Risks

Security

The following collaterals and guarantees, which are further described in the KIIS, are provided in connection with this investment:
  • Business mortgage against the assets of the project owner, ranking secondary to the existing business mortgage of Nordic Urban Oy.
  • Personal guarantee provided by Raoul Grünstein, Managing Director of Nordic Urban Oy.

The value of collaterals and guarantees can fluctuate and may decline, especially in the event of default, which can result in diminished returns. There is a risk that the collaterals and guarantees cannot be realised.

Risks

Investing in growth companies always involves risks. Below you can find the detailed list of risks related to this investment, as described in the Key Investment Information Sheet (KIIS). Please review this information carefully before making your investment decision.


The project owner’s growth strategy depends on the successful execution of its expansion plans. Business and market risks include delays in opening new hubs, construction and permitting challenges. Each new project requires significant upfront development investment and involves navigating city-specific permitting processes, which can be slow and unpredictable. At the project owner level, revenues are by nature lumpy, with development profits realised upon the sale of each project to a property or real estate investor. At group level, the operating subsidiary Helsinki Allas Oy provides a stable and recurring EBITDA base.

The principal operational risk relates to the company's ability to execute multiple development and launch projects simultaneously across different countries. While the company has a proven track record in Finland, international expansion introduces additional complexity in terms of local regulations and construction practices, which the company mitigates through local partnerships and dedicated local teams in key markets. Therefore, operational risk is considered average.

The bond is expected to be secured and rank pari passu with the project owner’s existing secured debt facilities and loans. However, the business mortgage to be provided as a collateral is secondary to the project owner’s existing business mortgage. Therefore, structural risk is considered average.

The project owner’s growth strategy involves the development of projects in multiple jurisdictions, each subject to local permitting and regulatory approval processes. Delays, changes in regulatory requirements, or the inability to obtain necessary permits and approvals in a timely manner could postpone project launches or adversely affect the company's expansion plans

According to Article 2(1), point (a), of Regulation (EC) No 1893/2006 of the European Parliament and of the Council9 (“Regulation”), the business of the project owner is other business support service activities in accordance with Classification of Section N (see Annex 1 to the Regulation).

By making this investment, investors are exposed to the insolvency risk of the project owner. The holders of the bonds bear the full risk of the project owner’s inability to pay, i.e. the risk that the project owner may be temporarily or permanently unable to meet its payment obligations towards the bondholders and/or third parties when due. In particular, in the event of insolvency proceedings, bondholders may suffer a total loss of their investment. The following specific circumstances may lead to such a situation:

  • (serious) change in macroeconomic situation,
  • mismanagement,
  • lack of experience,
  • fraud,
  • financing that is not in line with the business purpose,
  • unsuccessful introduction of the project owner’s products or services,
  • insufficient cash flow.

Insolvency risk relating to collateral and collateral providers: Investors bear the risk regarding the enforceability and realisation of the collateral provided. In the event of insolvency of the collateral providers, this may lead to  delayed payments, loss of interest payments or the loss of the invested capital. Further details on the agreed collateral and the collateral providers are set out in Part  D, letter (f) of this document.

There is a risk that the return may be lower than expected, delayed or may not materialise at all. Interest payments and capital repayments depend on economic developments, and the project owner’s solvency and payment default may occur in whole or in part. Investors may therefore lose part or all of their invested capital. In addition, inflation, exchange rate fluctuations, costs and individual tax circumstances may further reduce the return.

There is a risk that the crowdfunding platform may be temporarily or permanently unavailable or may cease its business operations. In such a case, delays in communication as well as in interest and repayment payments may occur. The contractual claims of investors against the project owner remain unaffected; however, the enforcement of such claims may become more difficult. As the crowdfunding service provider does not at any time obtain possession or ownership of the investors’ funds and payment processing is carried out through a payment service provider, a loss of the invested capital based solely on a platform failure is unlikely.

The bonds have a fixed maturity and are not subject to ordinary termination by the investors during their term. A transfer is only possible to a limited extent, as the transfer is technically restricted to registered digital safe deposit boxes. The entity maintaining the e-securities register is Smart Registry GmbH, registered in the commercial register of the Local Court (Amtsgericht) Charlottenburg (Berlin) under registration number HRB 234468 B. The digital safe deposit box is an IT application that enables the custody and transfer of e-securities. Currently, there is neither stock exchange trading nor a liquid secondary market for the bonds. Even if the bonds were to be admitted to trading at a later stage, it is uncertain whether a functioning market would develop. Investors may therefore be required to hold the bonds until maturity and bear the risk of not finding a buyer or being able to sell the investment only at a financial loss. The bonds may prove to be completely illiquid.

In addition, the following securities-related risks apply:

  • No influence or participation rights: The bonds give rise exclusively to contractual claims against the project owner and do not grant any participation, involvement or voting rights in the shareholders’ meeting of the project owner. Shareholder resolutions may be adopted at the shareholders’ meeting of the project owner which may have an adverse effect on individual bondholders. Bondholders have no possibility to influence the business activities of the project owner. This also applies to the utilisation of the capital raised through the issuance of the bonds. In particular, bondholders have no possibility to terminate loss-making business activities of the project owner before the contributed capital has been utilised. This may result in a total loss of the invested capital for the bondholders.
  • Deterioration of terms by majority resolution: According to the terms and conditions of the bonds, these may also be amended during the term of the bonds if the approvals required under the terms and conditions of the bonds are obtained by corresponding majority resolutions of the bondholders. Each individual bondholder therefore bears the risk that amendments to the terms and conditions of the bonds may be adopted against their will by majority resolution of the bondholders, which may adversely affect them (e.g. lower interest, extended maturity or waivers).
  • Technology and database risks: The technology and all related technological components and regulated services (e.g. digital custody, maintenance of the e-securities register) are still at an early stage of technical development. Bondholders face the risk that this technology may be subject to technical difficulties or that its functionality may be impaired by external influences. A partial or complete failure of the electronic decentralised database relevant for the e-securities (hereinafter the “E-database”) may temporarily or permanently prevent the bondholder from accessing their e-securities. There is a risk of attacks on the network or on the E-database used. Various types of attacks are conceivable. Such attacks could render the network or the E-database unusable, so that bondholders would no longer be able to transfer the e-securities. If the network or the E-database becomes completely unusable, there is a risk that bondholders may no longer have access to their digital safe deposit boxes. In the worst case, this could lead to the irretrievable loss of the e-securities. The project owner provides bondholders, via an authorised custodian of e-securities, with a technical solution enabling the holding, storage and disposal of e-securities. There is a risk that this solution may be flawed and/or particularly vulnerable to potential hacker attacks. As a result, bondholders may temporarily or permanently lose access to their e-securities, which in the worst case may lead to the irretrievable loss of the e-securities. The ongoing administration, in the sense of exercising the rights and obligations arising from the e-securities, is performed neither by the custodian of e-securities nor by the project owner.

The risks listed above are not the only risk factors that may affect the business activities of the project owner. Other risks and uncertainties that the project owner currently does not consider relevant or is not currently aware of may also have a material impact on the business operations, business results and financial standing of the project owner.

Documents

Investment related documents

Log in for more information.

Updates

There are currently no updates available.

This section will be regularly updated with new, project-relevant information as the financing progresses. To be informed about new updates in a timely manner, subscribe to our newsletter.

Invesdor is a Eurocrowd platform member.

Ausgezeichnet als Top-Innovator 2021

Winner of the Golden Bull as the best
Crowdfunding platform 2023.

ECSP lizensiert

Invesdor is licensed under the
ECSP regulation of the EU.