Marketing content

Jaakko Hirvi – Founder & CEO

"We buy timber from private forest owners and deliver it as wood chips to heating plants across Central Finland. As our business has grown, we are looking to optimise our capital structure by refinancing our existing debt into a single facility"

Jaakko Hirvi, Founder & CEO of HirviForest Oy

Investment information

Days to invest:
14
Investing round ends:
31/08/2026
Type:
Bond
Subordinated:
no
Invested so far:
€321,500.00
Price per bond:
€250.00
Transaction costs:
1.50 %
Min offer:
1 Unit
Maximum issue size:
€370,000
in 1,480 Units
Interest:
quarterly
Repayment:
quarterly
ISIN:
FI4000609599
Broker:
Oneplanetcrowd International B.V
License:
ECSPR

Why invest in HirviForest?

1

A profitable, growing business

HirviForest has grown revenue from €0.5 million in 2022 to €2.3 million in 2025, driven by the company's shift from machine contracting into wood trading. The business is profitable, with net profit reaching just over €0.1 million in 2025. Investors earn a fixed annual interest rate of 7.25% over a 42-month term.

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2

Simple, tangible business model

HirviForest buys timber from private forest owners across Central Finland and delivers it as wood chips to heating plants and other energy buyers. The company handles everything with its own machinery, from harvesting to processing and delivery, and has built long-term relationships with both its suppliers and customers over more than ten years.

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3

Founder-led, long-term relationships in Central Finland

HirviForest is 100% owned and led by founder and CEO Jaakko Hirvi, who has built the business since 2014. The company's relationships with heating plants and private forest owners across Central Finland have been built over many years and form the backbone of the business.

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Debt financing

Profitable forestry business consolidating its debt

HirviForest is a founder-led, profitable forestry and wood trading company serving heating plants and other customers across Central Finland. With a fixed annual interest rate of 7.25% over 42 months, investors provide financing that HirviForest will use to consolidate several smaller, more expensive loans into one single facility, reducing its overall interest burden and simplifying its finances.

Important notice: All investments involve risks, including the possible loss of capital. Learn more here.

About HirviForest

HirviForest at a glance

Problem

Finland is a large, sparsely populated country where forests cover most of the land and a big share of productive forest is owned by private individuals. Many of these forest owners do not have the time, machinery or expertise to harvest their trees and turn them into income in a sustainable way. At the same time, wood is still an important energy source in Finland: households, saunas, farms and district heating networks in more remote areas all rely on wood-based heat. This creates strong, ongoing demand for reliable, professionally produced wood fuel, but the supply side is fragmented and often hard to organise efficiently.

Solution

HirviForest acts as a professional link between thousands of small private forest owners and the heat and energy users who need a steady flow of wood fuel. The company offers forest owners a straightforward way to have their forests evaluated, harvested and replanted, without needing their own equipment or specialist knowledge. On the customer side, HirviForest bundles wood from many individual owners into consistent, quality-controlled deliveries of wood chips and other products, so heating plants and other buyers can rely on one regional partner instead of coordinating with many small suppliers.

 Business model

HirviForest buys timber from private forest owners across Central Finland and delivers it as wood chips to heating plants and other energy buyers. The company handles the full chain with its own machinery, from harvesting to processing and delivery. Revenue comes primarily from wood chip deliveries to heating plants and other institutional customers, complemented by forestry and machine contracting services. Over the years, HirviForest has built a well-established network among forest owners and energy customers.


Competitors

HirviForest’s wood chip deliveries go into district heating, helping replace fossil fuels in homes and communities across Central Finland. The company operates under the Finnish Forest Act, which requires sustainable harvesting and replanting after every harvest, and ensures that new trees are planted after each harvesting project.


Impact

HirviForest's wood chip deliveries go into district heating, helping replace fossil fuels in homes and communities across Central Finland. The company operates under the Finnish Forest Act, which requires sustainable harvesting and replanting after every harvest, and ensures that new trees are planted after each harvesting project.

Management

HirviForest is led by a small, hands-on team with deep experience in forestry operations and local customer relationships.

Jaakko Hirvi – Founder & CEO

Jaakko Hirvi – Founder & CEO

Jaakko Hirvi founded HirviForest in 2014 and has grown it from a small machine contracting operation into a regional wood trading business. As CEO and sole owner, he is responsible for overall strategy, key customer and supplier relationships, and investment decisions. He oversees financial performance and day-to-day management, with a strong focus on long-term relationships with heating plants and private forest owners across Central Finland.

Antti Apo – Forest Manager

Antti Apo – Forest Manager

As Forest Manager, Antti Apo is responsible for planning and supervising forestry operations and timber sourcing. His work covers the practical side of harvesting, from coordinating machine work to ensuring projects follow sustainable forestry practices and meet customer requirements. He supports Jaakko in operational decisions and helps maintain the quality and reliability of HirviForest's services.

Company structure

HirviForest Oy is a simple, standalone Finnish limited company with no subsidiaries or holding companies. The operating company and the bond issuer are the same legal entity, and all business activities (wood purchasing, processing, deliveries and contracting services) are carried out within HirviForest Oy in Finland. Revenues from customers flow directly to HirviForest Oy, which also owns and operates the machinery and other assets used in the business.

Use of funds

If the full €370,000 is raised, HirviForest will use the proceeds to repay a number of existing loans currently spread across several banks and alternative lenders. Consolidating these into a single facility reduces the company's overall interest burden and simplifies its financing significantly. No part of the bond proceeds is intended for new investments or growth projects.

Financial figures & growth

Actual and planned figures

Get an insight in to the company's financial figures, such as turnover and earnings development. Learn more about the growth forecast.

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Security & Risks

Security

The investment is secured by the following collateral or guarantees:
Collateral Priority Collateral provider Contact details of the collateral provider
Real estate mortgage over the property 179-411-10-371 Syrjälä First Project developer See KIIS Part A (a)
Subsequent mortgage over the property 179-403-1-23 Jokirinne Second Project developer See KIIS Part A (a)
Subsequent mortgage over the property 179-403-1-25 Kankainen Second Project developer See KIIS Part A (a)

The value of collaterals/guarantees can fluctuate, especially in the event of default, potentially resulting in diminished return. 

Risks

Investing in growth companies always involves risks. Below you can find the detailed list of risks related to this investment, as described in the Key Investment Information Sheet (KIIS). Please review this information carefully before making your investment decision.


Although the project owner’s operations are not particularly complex, operational risk is moderate. The business relies on the project company's own machinery fleet, so equipment breakdowns or unexpected repair needs can affect deliveries and costs.

Management risk is moderate, as the project owner is managed solely by CEO Jaakko Hirvi and the forest manager. However, the business model itself is relatively simple, which to some extent limits the complexity required of management, although key person dependency on Jaakko Hirvi remains a risk from a management perspective.

The project owner follows payment terms in accordance with Finnish legislation and established practices, which supports receivables management. The project owner’s customer base is well diversified, which limits risk related to any individual customer and reduces the impact of a potential default by a single customer on the project company's finances. Accordingly, receivables risk is moderate.

In accordance with Article 2(1)(a) of Regulation (EC) No 1893/2006 of the European Parliament and of the Council (the "Regulation"), the project owner’s business activity falls under Section A (see Annex I of the Regulation).

The project owner’s revenue has grown steadily in an industry where innovation is limited and success is based primarily on personal relationships and industry knowledge. The forecasts assume only minor or negligible growth, with the underlying premise being the stable continuation of the business at its current level rather than actual growth. It is typical of the project owner’s industry that numerous smaller companies operate across the country and that customer relationships are often formed through personal contacts and referrals. Accordingly, sector risk is moderate.

By making this investment, investors are exposed to the insolvency risk of the project owner. The holders of the bonds bear the full risk of the project owner’s inability to pay, i.e. the risk that the project owner may be temporarily or permanently unable to meet its payment obligations towards the bondholders and/or third parties when due. In particular, in the event of insolvency proceedings, bondholders may suffer a total loss of their investment. The following specific circumstances may lead to such a situation:

  • (serious) change in macroeconomic situation,
  • mismanagement,
  • lack of experience,
  • fraud,
  • financing that is not in line with the business purpose,
  • unsuccessful introduction of the project owner’s products or services,
  • insufficient cash flow.

a) Insolvency risk relating to collateral and collateral providers:

Investors bear the risk regarding the enforceability and realisation of the collateral provided. In the event of insolvency of the collateral providers, this may lead to delayed payments, loss of interest payments or the loss of the invested capital. Further details on the agreed collateral and the collateral providers are set out in Part D, letter (f) of this document.

There is a risk that the return may be lower than expected, delayed or may not materialise at all. Interest payments and capital repayments depend on eco-nomic developments and the the project owner’s solvency and payment default may occur in whole or in part. Investors may therefore lose part or all of their invested capital. In addition, inflation, exchange rate fluctuations, costs and individual tax circumstances may further reduce the return.

There is a risk that the crowdfunding platform may be temporarily or permanently unavailable or may cease its business operations. In such a case, delays in communication as well as in interest and repayment payments may occur. The contractual claims of investors against the project owner remain unaffected; however, the enforcement of such claims may become more difficult. As the crowdfunding service provider does not at any time obtain possession or owner-ship of the investors’ funds and payment processing is carried out through a payment service provider, a loss of the invested capital based solely on a plat-form failure is unlikely.

The bonds have a fixed maturity and are not subject to ordinary termination by the investors during their term. A transfer is only possible to a limited extent, as the transfer is technically restricted to registered digital safe deposit boxes. The entity maintaining the e-securities register is Smart Registry GmbH, regis-tered in the commercial register of the Local Court (Amtsgericht) Charlottenburg (Berlin) under registration number HRB 234468 B. The digital safe deposit box is an IT application that enables the custody and transfer of e-securities. Currently, there is neither stock exchange trading nor a liquid secondary market for the bonds. Even if the bonds were to be admitted to trading at a later stage, it is uncertain whether a functioning market would develop. Investors may there-fore be required to hold the bonds until maturity and bear the risk of not finding a buyer or being able to sell the investment only at a financial loss. The bonds may prove to be completely illiquid.

In addition, the following securities-related risks apply:

  • No influence or participation rights: The bonds give rise exclusively to contractual claims against the project owner and do not grant any participa-tion, involvement or voting rights in the shareholders’ meeting of the project owner. Shareholder resolutions may be adopted at the shareholders’ meeting of the project owner which may have an adverse effect on individual bondholders. Bondholders have no possibility to influence the busi-ness activities of the project owner. This also applies to the utilisation of the capital raised through the issuance of the bonds. In particular, bond-holders have no possibility to terminate loss-making business activities of the project owner before the contributed capital has been utilised. This may result in a total loss of the invested capital for the bondholders.
  • Deterioration of terms by majority resolution: According to the terms and conditions of the bonds, these may also be amended during the term of the bonds if the approvals required under the terms and conditions of the bonds are obtained by corresponding majority resolutions of the bond-holders. Each individual bondholder therefore bears the risk that amendments to the terms and conditions of the bonds may be adopted against their will by majority resolution of the bondholders, which may adversely affect them (e.g. lower interest, extended maturity or waivers).
  • Technology and database risks: The technology and all related technological components and regulated services (e.g. digital custody, mainte-nance of the e-securities register) are still at an early stage of technical development. Bondholders face the risk that this technology may be sub-ject to technical difficulties or that its functionality may be impaired by external influences. A partial or complete failure of the electronic decentral-ised database relevant for the e-securities (hereinafter the “E-database”) may temporarily or permanently prevent the bondholder from accessing their e-securities.
    There is a risk of attacks on the network or on the E-database used. Various types of attacks are conceivable. Such attacks could render the net-work or the E-database unusable, so that bondholders would no longer be able to transfer the e-securities. If the network or the E-database be-comes completely unusable, there is a risk that bondholders may no longer have access to their digital safe deposit boxes. In the worst case, this could lead to the irretrievable loss of the e-securities. The project owner provides bondholders, via an authorised custodian of e-securities, with a technical solution enabling the holding, storage and disposal of e-securities. There is a risk that this solution may be flawed and/or particularly vulnerable to potential hacker attacks. As a result, bondholders may temporarily or permanently lose access to their e-securities, which in the worst case may lead to the irretrievable loss of the e-securities. The ongoing administration, in the sense of exercising the rights and obligations arising from the e-securities, is performed neither by the custodian of e-securities nor by the project owner.

The risks listed above are not the only risk factors that may affect the business activities of the project owner. Other risks and uncertainties that the project owner currently does not consider relevant or is not currently aware of may also have a material impact on the business operations, business results and financial standing of the project owner.

Documents

Investment related documents

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Updates

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