| Financing threshold: | €1,200,252.30 |
|---|---|
| Maximum issue size: | €2,100,192.51 |
| Invested so far: | €1,265,494.23 |
“We invest the capital we raise primarily in expanding our store network. On average, we invest around €300,000 in each new location: adding capacity, increasing our reach, and bringing beets&roots into more cities and closer to our guests. This strengthens our capital structure and opens the door for further strategic investments from strong partners, supporting continued growth and our clear exit strategy over the next three years.”
Maximilian Kochen, founder and CEO Beets & Roots GmbH
Beets & Roots operates 21 restaurants and generated more than 14 Millionen Euro system-wide sales. A positive EBITDA in 2024 shows that the business model is working and provides a clear basis for profitable expansion.
Learn moreBeets & Roots combines restaurants, delivery and B2B catering into one integrated omnichannel offering. This diversified model delivered revenue growth of over 10 % in 2025, clearly above industry standards.
Learn moreThe B2B catering concept has proven itself with more than 3.000 new corporate customers across Germany in 2025. With this proof-of-concept, Beets & Roots is now positioned to scale this segment further.
Learn moreBeets & Roots plans an exit within the next three years and expects to triple the invested capital. Based on the sustainable growth of the business and the strength of the brand, the company is preparing a sale to an investor to enable a Europe-wide roll-out.
Learn moreYou invest on the same terms as existing investors – founders, business angels and a large German family office – including a liquidation preference and tag-along right. You can find detailed information on this in the update section on the buttom of the page.
Learn moreThis investment round will support the opening of new stores, strengthen Beets & Roots’ omnichannel restaurant platform and prepare the company for a broader European expansion in line with the targeted exit within the next three years.
Learn moreBeets & Roots has reached a positive EBITDA and achieved revenue growth of over 10 % in 2025, while expanding its store network and strengthening its omnichannel business. With this equity offering, investors can participate in the company’s potential value growth as it opens new locations, scales its platform and prepares for a targeted exit.
Important notice: All investments involve risks, including the possible loss of capital. Learn more here.
Healthy nutrition: fast, personalised and sustainable
Optimising your own diet is becoming increasingly important. Especially given the stress of everyday working life, many people want lighter meals that suit their taste and personal diet plan. At the same time, the desire for sustainability and the careful use of available resources is increasing.
Beets & Roots GmbH is a food tech company based in Berlin and offers healthy, tasty and balanced meals that can be put together quickly and individually. In order to reach a large number of customers in the shortest possible time, beets&roots is increasingly focusing on offering its products at important transport hubs such as train stations and airports. The pursuit of a sustainable business model in system catering also plays a central role for the company.
Since it was founded in 2016, the company has opened 21 restaurants across 8 markets. Of these, 14 restaurants in Germany are operated by the company itself, while 7 locations are run by licence partners. In 2025, beets&roots expanded into new markets, opening 1 location in Nuremberg with further expansion planned in Bremen and Stuttgart in 2026.
In addition to offering food in restaurants, beets&roots also offers food to order. This part of the business continues to grow rapidly without the need to rent additional premises.
beets&roots employs 200 people and generated system revenue (including income from the franchise business) of more than €14 million in 2025.
The beets&roots range includes bowls, wraps, salads and soups. In the area of transport catering at large railway stations and at the airport, sandwiches are also offered to make it easier for travellers to take their food with them. All dishes are available as a culinary composition from the in-house creation team or as a customised version, where customers can put together all the components themselves. The concept thus appeals to customers who value healthy eating but have little time available.
The food can either be consumed directly in one of the restaurants, taken home or delivered via a delivery service. In addition, beets&roots already supplies a large number of business customers who book meals for meetings and events as catering offers or office lunches.
The company also generates income from franchise operations. Furthermore, an initial pilot project is currently underway to see how pre-packaged beets&roots branded bowls are being received by customers in supermarkets.
One of the fastest-growing verticals of beets&roots is its B2B business, where they deliver directly to companies. The average order size is approximately 20 times that of a B2C order, resulting in a substantially higher margin. As businesses increasingly seek to provide their employees with sustainable and nutritious lunches, the company expects exponential growth in this area.
The multi-channel approach, as well as the visibility in highly frequented transport hubs, enables beets&roots to generate sales from various channels and at the same time continuously increase brand awareness.
Healthy "fast food" from a Michelin-starred chef with digital trend analysis
The dishes offered are created and continuously developed by Andreas Tuffentsammer, the youngest Michelin-starred chef in Germany. When creating the dishes, digital customer data is analysed in order to identify current customer needs and trends promptly and to be able to respond to these in the form of new creations.
High level of digitalisation in the restaurants increases per capita sales
In recent years, beets&roots has successfully worked on the digitalisation of processes and the expansion of online channels. The various digital ordering channels such as the app, the self-order terminals and the online ordering system have already increased average per capita sales by 25%.
beets&roots competes with companies from the healthy fast-casual segment such as for example Dean & David as a national system catering business. It is also positioning itself in the fast-casual segment against brands such as Maloa Poke. On the premium healthy fast-casual segment, beets&roots is number one in Germany.
In comparison to its competitors, the company has a broader base and excels in terms of its innovative strength and omnichannel presence. Guests not only benefit from the unique and innovative flavour experience at star cuisine level, but also from the speed of food preparation and simple ordering system. The focus on sustainability with the wide range of vegan dishes and the use of reusable bowls is another competitive advantage that sets beets&roots apart from its competitors.
The omnichannel approach, in which the product range is not only sold in the stores, but also in the business customer segment as a delivery service and in retail outlets (e.g. supermarkets), leads to above-average profitability per square metre. In addition, the presence in the B2C and B2B sectors ensures a high level of brand awareness.
The Sustainable Development Goals (SDGs or 'Global Goals') are part of the UN 2030 Agenda for Sustainable Development and constitute the international framework for sustainable development until 2030. These SDGs are intended to put an end to poverty, inequality, and climate change.
Beets & Roots contributes to SDG 12 “Responsible Consumption and Production” by reducing waste and promoting more sustainable eating choices. The company is moving from disposable to reusable packaging, steadily expanding its range of meat alternatives and working towards becoming carbon-neutral. At the same time, Beets & Roots is improving its packaging footprint and sourcing green electricity for its locations (all train-station sites already run on green power). Together, these steps show how Beets & Roots embeds more responsible food consumption into everyday urban and corporate life.
Founder & CEO
Maximilian Kochen is a graduate of the renowned Bayes Business School in London. He was subsequently responsible for the turnover of the British Groupon offer page and led the first team of his own. At the reservation platform Quandoo, he was Head of Partner Management for Europe, Middle East and Africa, as well as Head of Operations UK. At Quandoo, he was responsible for the strongest phase of scaling. In 2016, he founded Beets & Roots GmbH in Berlin with Andreas Tuffentsammer and contributes his successful start-up experience.
Investor & CEO L’Osteria
Mirko Silz graduated in wholesale and foreign trade before supporting McDonald's franchise companies in various management positions from 1991 to 2005. In 2006, he was appointed sole member of the Management Board of VAPIANO SE. From 2014 to 2017, he managed his own restaurants in Dresden as a franchise partner of the L'Osteria brand, while also serving as CEO of the Coa brand. From 2016-2023, he was CEO of L'Osteria and played a leading role in the successful sale of the company to the McWin Group in 2023.
Investor & former Vapiano board member
Silvio Beiler is a strategic investor in Beets & Roots GmbH. The trained chef is an expert in system catering. After working at McDonald's for ten years, he was a member of the Management Board of Vapiano AG from 2003 to 2005. He then led the first Vapiano restaurants in Berlin to success as managing partner. He sold the restaurants in 2012 and has been the exclusive franchisee of L'Osteria in Berlin-Brandenburg since 2013. He sold two of the five L'Osteria restaurants back to the parent company in January 2019. Kapilendo's crowd investors received the maximum success interest from the exit. At beets&roots, Silvio Beiler can contribute not only his experience in system catering but also his strategic knowledge of the Berlin region.
Beets & Roots GmbH is the holding company of the Group and is responsible for the strategic development of the company as well as the operational activities of the Berlin and Hamburg branches. Investors in this equity round invest in Beets & Roots GmbH, the parent company of the Group.
Parent company
Beets & Roots GmbH
Germany
Berlin & Hamburg
Directly operated branches of Beets & Roots GmbH
Beets & Roots Stuttgart GmbH
100% subsidiary
Operational location business in Stuttgart
Beets & Roots Rheinland GmbH
100% subsidiary
Operational location business in the Rhineland region
Beets & Roots Hamburg GmbH
65% subsidiary
Jointly owned operating company for locations in Hamburg
Beets & Roots Frankfurt GmbH
51% joint venture
Joint venture company for locations in Frankfurt
Beets & Roots Bremen GmbH
100% subsidiary
Operational location business in Bremen
The subsidiaries are responsible for the operational location business in their respective regions. Their revenues are consolidated at the level of Beets & Roots GmbH as the parent company.
Beets & Roots Stuttgart GmbH
Beets & Roots Rheinland GmbH
Beets & Roots Hamburg GmbH
Beets & Roots Frankfurt GmbH
Beets & Roots Bremen GmbH
Investors in this funding round will participate via STAK Beets and Roots, a foundation set up to issue depositary receipts of shares in Beets & Roots GmbH. Beets & Roots GmbH will issue new shares of its GmbH to the STAK which will hold the direct participation in the project owner.
The investors will therefore invest trough the STAK which will issue depositary receipts of the shares on a one per one basis (one share issued is one depositary receipt issued) to the Investors. The depositary receipts represent the economic rights of the new shares of the project owner. The Investors will receive the same economic terms as the highest existing share class of the project owner.
This structure allows investors to indirectly hold a share in Beets & Roots GmbH, consolidating revenues (including system revenue and the revenue from all subsidiary activities).
The shareholder base of beets&roots is composed of the founding team, institutional investors, strategic investors and business angels. MK18 Ventures UG (haftungsbeschränkt) holds 35.66 % of the shares of the project owner. MALCOM Beteiligungs GmbH and KinTower Ventures GmbH each hold 10.30 %, while axion Holding GmbH holds 9.82 %. The remaining 33.92 % of the shares are held by 12 further shareholders, each with less than 7 % of the shares.
The group of additional shareholders includes several strategic investors who actively contribute to the company’s growth with their industry expertise and extensive networks, helping to drive the successful expansion of beets&roots. In addition, a number of business angels – including professional athletes – have invested in beets&roots. With their strong focus on health and nutrition, they prioritise companies that promote healthy eating. This diverse and strategically aligned shareholder base strengthens the company’s position and supports its long-term development.
| # | Shareholder | Type | Ownership |
|---|---|---|---|
| 1 | MK18 Ventures UG (haftungsbeschränkt) (indirectly held by Maximilian Kochen) |
Founder / management vehicle | 35.66 % |
| 2 | MALCOM Beteiligungs GmbH | Institutional / financial investor | 10.30 % |
| 3 | KinTower Ventures GmbH | Institutional / financial investor | 10.30 % |
| 4 | axion Holding GmbH | Institutional / financial investor | 9.82 % |
| Other shareholders (12 investors, each < 7 %) Includes strategic investors and business angels (including professional athletes) who support beets&roots with sector expertise, networks and a strong focus on healthy nutrition. |
Strategic investors & business angels | 33.92 % | |
| Total | 100.0 % |
Founder alignment
With 35.66 % held via MK18 Ventures UG (haftungsbeschränkt), founder Maximilian Kochen remains the largest shareholder. This strong founder stake ensures a high degree of alignment between management and investors.
Strategic & impact-focused investors
Alongside institutional investors, multiple strategic shareholders and business angels – including professional athletes – support beets&roots. Their industry expertise, networks and focus on healthy, sustainable nutrition contribute to the long-term development of the company.
*Percentages are shown before the current equity round. Ownership figures are based on the information provided by beets&roots.
Note: Discussions are currently underway regarding the raising of further growth capital through the sale of existing shares. Should this happen, the project owner will endeavour to grant all investors in this capital increase round, and thus also all depositary receipt holders who have acquired depositary receipts as part of this crowdfunding project, access to such a secondary transaction. This may lead to a shift in the distribution of shares.
The final use of funds depends on the total amount raised in this round. The table below shows three planning scenarios based on different levels of participation from crowd investors alongside the anchor investors, who have committed to invest €1.1 million in total. The maximum funding amount in this investment opportunity is €2.1 million, with up to €1.0 million coming from the crowd. In each case, the funds will be used to repay an existing liability and to open additional stores. The indicative store investment is in the range of approximately €250,000–€300,000 per location: some stores can be opened more cheaply, while others may be more expensive depending on factors such as size, fit-out requirements and exact location.
The medium scenario (Scenario II) has been used as the basis for the financial planning in this investment opportunity.
Minimum scenario
Scenario I: approx. €1.2 million
Minimum crowd participation with full anchor commitment.
| Crowd investors | €100,000 |
| Anchor investors | €1,100,000 |
| Total funding | ≈ €1,200,000 |
Indicative use of funds
Medium scenario
Scenario II: approx. €1.8 million
Higher crowd participation on top of the full anchor commitment.
| Crowd investors | €700,000 |
| Anchor investors | €1,100,000 |
| Total funding | ≈ €1,800,000 |
Indicative use of funds
Maximum scenario
Scenario III: approx. €2.1 million
Maximum planned crowd participation (up to €1.0 million) together with the anchor investors.
| Crowd investors | €1,000,000 |
| Anchor investors | €1,100,000 |
| Total funding | ≈ €2,100,000 |
Indicative use of funds
The list below shows selected locations currently in the pipeline, including their status and key characteristics.
Bremen
Status: Opened
First omnichannel store in Bremen, located in a historic setting in the well-known Balgequartier.
Stuttgart #2
Status: Opened
Second store in Stuttgart in a central city-center location – a strong complement to the existing omnichannel store.
Düsseldorf
Status: Contract signed
New travel location in a high-traffic position at Düsseldorf Central Station.
Hanover
Status: In negotiation
Strong omnichannel location with an attractive delivery catchment area.
Munich
Status: In negotiation
Potential omnichannel site with significant production capacity for the wider region.
Vienna
Status: Pipeline
Planned market entry by the end of 2026 as a key step in the company’s international expansion.
Stronger restaurant margins
Over the past year, Beets & Roots has improved its restaurant margin by 3%. This has been driven primarily by better purchasing conditions and more efficient inventory management, enabling the company to operate its existing stores more profitably and with greater cost control.
Outpacing the market
While the overall market has remained largely flat, Beets & Roots achieved growth in system-wide sales including franchise partners, of more than 10%, excluding the impact of site openings and closures. This outperformance demonstrates the strength of the brand, its positioning in the healthy fast-casual segment, and the resilience of the concept in a challenging market environment.
Strengthened financing with a major German bank
Beets & Roots successfully closed a €0.8M debt financing with a large German bank. This facility underlines the credibility of the business model in the eyes of institutional lenders and provides additional flexibility to support store expansion and operational investments.
Expansion into new markets and additional locations
The company has entered two new cities, Nuremberg and Bremen, bringing the total number of markets to eight. In addition, Beets & Roots opened a second location in Stuttgart. These openings extend the geographic footprint and lay the groundwork for further scaling of both restaurant and B2B activities.
Brand visibility through long-term sports partnership
Beets & Roots has extended its sponsorship with ALBA Berlin, one of Germany’s leading basketball clubs. This partnership increases brand visibility, strengthens the company’s positioning in sports and healthy living, and supports customer acquisition across both existing and new markets.
Company valuation
beets&roots’ current pre-money valuation: an increase from €28M to €29M, driven by an additional €1M invested since the last round, while the underlying valuation level has been intentionally kept almost unchanged.
|
Pre-money valuation €29M |
Step-up vs. last round +€1M |
The pre-money valuation of Beets & Roots GmbH is 29 Million Euro. Compared to the last equity round at €28M, the €1M increase reflects the additional capital that has been invested into the company since then, including from a new lead investor.
Despite positive developments in store growth and the entry of important new investors, beets&roots has deliberately kept the underlying valuation level essentially stable in light of the broader economic environment. For new investors, this offers the opportunity to participate in the company’s progress at a valuation that has only moved in line with the fresh capital added.
Beets & Roots’ fundraising plan focuses on scaling its store network from an already proven operational base. The company expects to finance all other costs from ongoing operations and is raising equity primarily to accelerate store growth.
To prepare for a successful exit, Beets & Roots aims to validate its model in an additional 10–15 locations. Depending on the total amount raised in this round, the company plans to open approximately 5–10 new stores. The remaining locations can be financed through several options: an extension of the existing debt financing with Deutsche Bank, an increased commitment from the new lead investor Stanley Grace, or a combination of both.
beets&roots is pursuing a clear exit strategy within the next three years. As the company grows its store network, scales its high-margin B2B catering business and strengthens its brand, several exit routes become realistic options for a sale to an investor aiming for a European roll-out.
|
Most likely route Sale to a multi-site operator In gastronomy, successful growth requires strong operations and an optimised cost structure. Large multi-site operators are therefore highly interested in adding young concepts with existing locations and teams to their portfolio. With its established system catering platform, omnichannel approach and scalable B2B catering, beets&roots could become an attractive acquisition target for such operators to accelerate a European roll-out. Timeline: targeted around 2027 - 2029 |
Strategic buyer Sale to a food & beverage group In the food & beverage sector, corporates are increasingly looking for strong brands with a direct relationship to the end customer. beets&roots combines restaurants, delivery, B2B catering and travel partners with a clear focus on the guest and data-driven customer access. This omnichannel model and the positioning around healthy, modern food could be a compelling value proposition for strategic buyers who want to deepen their reach to B2C, B2B and travel customers. Timeline: medium term around 2029 |
Alternative route Sale to a financial investor In recent years, specialised funds have emerged that bundle several growth brands in food & beverage and scale them across Europe. With proven profitability and a scalable B2B catering and omnichannel model, beets&roots could fit such a portfolio approach. A financial investor could use the existing platform and brand strength of beets&roots to roll out the concept into additional European markets and drive value creation via buy-and-build. Timeline: targeted around 2027 - 2029 |
What could drive exit value
The most attractive exit scenario is likely to emerge once beets&roots has further expanded its restaurant footprint, scaled the high-margin B2B catering segment and continued to deliver profitable growth. At that stage, the company can offer potential buyers a combination of a strong, health-focused brand, a proven omnichannel system catering platform and a scalable B2B model that can be rolled out across Europe – key drivers for achieving an attractive valuation at exit.
1 share:
25 % Discount*
If you purchase 1 share, you will receive a 25% discount on all online orders until December 31st, 2027.
2 to 3 shares:
35 % Discount*
If you purchase 2 or 3 shares, you will receive a 35% discount on all online orders until December 31st, 2027.
4 to 19 shares:
50 % Discount*
If you purchase 4 to 19 shares, you will receive a 50% discount on all online orders until December 31st, 2027.
20 shares or more:
100 % Discount*
If you purchase 20 shares or more, you will receive a 100% discount on all online orders until December 31st, 2027.
Notes:
*Bonuses will only be awarded to investors when the investment project is finalised and after the financed amount has been paid out to the company, approximately 4 weeks after the financing is closed.
Only one voucher can be stored per user profile – multiple investments are summarized.
Your voucher code is expected to be displayed in your Invesdor portfolio approximately 4 weeks after the financing is closed.
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Investing in growth companies always involves risks. Below you can find the detailed list of risks related to this investment, as described in the Key Investment Information Sheet (KIIS). Please review this information carefully before making your investment decision.
The main financial risk is the lack of sufficient funds to implement the project owner’s growth strategy. There is a risk that the project owner may require additional funding but may be unable to obtain it, or may only be able to obtain it on unfavourable terms. Uncertainties in the relevant markets and general economic developments may adversely affect the business development. There is a risk that the business model cannot be implemented as planned or that there is insufficient market demand. Investors are exposed to the insolvency risk of the project owner. In the event of insolvency or comparable proceedings, investors may suffer a complete loss of their invested capital. This may be caused, in particular, by changes in economic conditions, mismanagement, lack of experience, fraud, or insufficient cash flow.
There is a risk that the return may be lower than expected, delayed or may not materialise at all. The economic development of the project owner and its valuation have a significant impact on the value of the depositary receipts. Investors may lose all or part of their invested capital. The subscription price of the depositary receipts may prove to have been too high in retrospect. The financial projections of the project owner are based on assumptions and are subject to uncertainty. As a growthoriented company, the project owner may retain profits in the company, resulting in no or only limited dividend distributions.
There is a risk that the crowdfunding platform may be temporarily or permanently unavailable or may cease its business operations. This may result in investors being unable to subscribe for the depositary receipts offered or in delays in payment processes, e.g. in transferring the invested funds to the project owner or in repaying investor funds due to a revocation or a resolutory condition. As the crowdfunding service provider does not at any time obtain possession or ownership of the investors’ funds and payment processing is carried out through a payment service provider, a loss of the invested capital based solely on a platform failure is unlikely.
The depositary receipts are not traded on an organised market. There is no active or liquid secondary market. Investors may therefore be required to hold their investment for an extended period or may only be able to sell the depositary receipts at a financial loss. Transferability is also restricted.
In addition, the following risks associated with the depositary receipts and the participation structure apply:
a) No direct shareholder and voting rights: Investors do not acquire direct company shares in the project owner, but depositary receipts representing the economic rights to the company shares held by the STAK. The depositary receipts themselves do not grant direct voting rights. Investors are therefore unable to directly influence the business activities of the project owner or shareholder resolutions. This may adversely affect the value of the investment.
b) Risks arising from the STAK structure: Investors invest indirectly through a STAK. There is a risk that decisions or actions of the STAK may not be in the interest of individual investors or that the exercise of the rights associated with the company shares by the STAK may result in disadvantages for the investors.
c) Dilution risk: Future capital measures may lead to a dilution of the investors’ participation if they do not or cannot participate in corresponding financing rounds. This may result in a reduction of the investors’ economic share in the project owner.
d) Exit and valuation risk: A return may in particular depend on a future sale or initial public offering of the project owner. There is a risk that such an exit may not occur or may not occur on the expected terms. In addition, the valuation of the project owner may fall short of expectations, which may lead to a partial or total loss of the invested capital.
e) Risks arising from contractual co-sale provisions: Contractual provisions, in particular tag-along rights or drag-along obligations, may result in investors being entitled or required to co-sell their depositary receipts under certain circumstances. This may result in a sale at a time or on terms that do not meet the investor’s expectations.
f) Management and personnel risks: The economic success of the project owner depends significantly on its management and qualified employees. The loss of key persons or difficulties in attracting and retaining suitable kitchen and service staff may adversely affect business development. Furthermore, the project owner has a management risk because there is just one managing director, who is also the sole beneficial owner of the project owner. If the managing director of the project owner is temporarily or for a longer period of time unable to vote or represent the project owner, this could have a negative impact on the business activities of the group and thus on the project owner’s business operations.
g) Legal and regulatory risks: The business activities of the project owner are subject to legal and regulatory frameworks. Changes to these frameworks or violations of applicable regulations may lead to sanctions and adversely affect business operations.
The risks listed above are not the only risk factors that may affect the business activities of the project owner. Other risks and uncertainties that the project owner currently does not consider relevant or is not currently aware of may also have a material impact on the business operations, business results and financial standing of the project owner.
This section will be regularly updated with new, project-relevant information as the financing progresses. To be informed about new updates in a timely manner, subscribe to our newsletter.
In this update section you will find new, project-relevant information that we receive.
Invesdor does not conduct a separate review of information received after the start of the financing phase.
A liquidation preference is a special advantage for certain investors in equity investments. It ensures that, in case of a company sale, investors with a liquidation preference get their investment back first before other shareholders receive any payouts. This reduces risk and provides greater financial security.
How does this work for beets&roots?
At the time of the current investment round, investors coming through Invesdor and any other investors joining this round will receive the highest-ranking liquidation preference. This means:
In future financing rounds, new investors may receive a similar preferences, which could impact the order of payouts.
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