| Financing threshold: | €799,949.40 |
|---|---|
| Maximum issue size: | €1,899,991.80 |
| Invested so far: | €675,433.20 |
Pioneer in the high-growth health & wellness market: Blue Farm develops natural, science-backed health mixes that meet the rising demand for clean, functional products. With its first-mover position in oat drink powders and a focus on sustainability, the brand is building the go-to system for modern, daily health routines.
Scientific approach: Blue Farm achieves highly functional formulations by exclusively using real fruits and vegetables and zero artificial additives or synthetic vitamins – based on the Food Matrix for high bioavailability.
Strong and scalable DTC model: With over 100,000 customers and €3.4 million in sales in the last 12 months, Blue Farm has demonstrated strong traction in the health-conscious consumer market. The company’s strong subscription base and its large recurring customer base generate an annual recurring revenue (ARR) of roughly €2 million, underlining predictable and growing income streams. Blue Farm is now expanding into physical retail, securing listings in organic and drugstore chains and preparing launches in major supermarkets.
Clear path to profitability: Even at the minimum funding level, Blue Farm forecasts positive operating results with this funding round, reflecting capital-efficient growth and strong margin development. The company expects to achieve positive net income shortly thereafter, driven by a scalable business model and continued cost discipline.
Backed by industry leaders: Blue Farm is supported by a strong group of strategic investors with deep expertise and an extensive network, including the leading FoodTech VC ZINTINUS, the family office HGDF, and the venture arm of industrial group Jebsen & Jessen. In addition, Blue Farm assembled a scientific advisory board, composed of renowned nutrition scientists and Michelin-starred chefs, working in concert with Blue Farm’s product team to ensure scientific formulations and outstanding taste.
“At Blue Farm we believe that true health doesn’t come from labs or synthetic additives – it starts with nature. With an ever-growing community of people seeking honest, plant-based nourishment to take their health in their own hands. Your support enables us to share this vision across Europe and establish a movement that is truly rooted in clean, functional ingredients. Together, we can make a real impact on people and the planet.”
Philip von Have, CEO & Co-Founder, Blue Farm
Blue Farm is redefining how we consume wellness, starting with your daily drink.
Launched in 2020 and headquartered in Berlin, the company develops and markets plant-based nutrition in dry powder form: oat drinks, superfood lattes, and functional blends. The result is clean-label nutrition that’s easy to prepare, better for the planet, and designed in a longevity-inspired fashion to support gut health, energy and everyday wellbeing.
Blue Farm’s innovation lies in its simplicity: All products are 100% natural, free from artificial additives and lab-made vitamins, based on the Food Matrix principle for optimal bioavailability. With a strong focus on sustainability, Blue Farm’s powder format reduces packaging waste and CO₂ emissions, saving 1.55 kg of CO₂ per liter compared to cow milk.
Since launching the first oat drink powder in the EU, Blue Farm has grown into a brand trusted by more than 100,000 customers. Products are currently sold via the company’s direct-to-consumer (DTC) webstore with an industry-leading conversion rate and selected retail outlets (Alnatura, Bio Company, Budni). Expansion into major drugstores and supermarkets is planned for 2025 and beyond.
With a unique product range, strong brand loyalty, and a well-defined growth plan, Blue Farm is positioned to lead the next wave of clean, plant-based nutrition in Europe.
| Company name: | Iconic Drinks GmbH (Trade name: Blue Farm) |
|---|---|
| Managing directors: | Philip von Have, Katia Pott |
| Business ID number: | HRB 197153 B |
| Founding year: | 2018 |
| Address: | Blue Farm Iconic Drinks GmbH Monbijouplatz 2 10178 Berlin Germany |
| Industry: | Food & Beverage |
|---|---|
| Number of employees: | 11 FTE |
| Website: | Blue Farm Website |
| Social media: |
Blue Farm offers a curated range of plant-based powder blends that turn into nutrient-rich drinks when mixed with water – making daily nutrition easy, tasty and backed by science. The powder format also ensures long shelf life, less packaging waste, and up to 90% lower transport emissions.
Blue Farm’s portfolio includes
Unlike conventional supplements that rely on pills, synthetic additives, or vague labeling, Blue Farm’s products are developed by food scientists and guided by a scientific advisory board, focusing on outstanding taste and the Food Matrix principle to support optimal nutrient absorption.
With growing interest in plant-based, clean-label, and functional wellness products, Blue Farm stands out with a holistic health approach, transparent ingredient sourcing, and sustainable product system – all made in Germany.
Blue Farm operates a DTC model through its own online store, complemented by a growing presence in retail. The company generates revenue primarily through a large recurring customer base and a growing base of recurring subscriptions. Currently, around 20,000 customers order frequently, while almost 5,000 customers are subscribed to regular deliveries, with flexible intervals between two weeks and three months.
The main customer segments are health-conscious individuals and families who seek clean, sustainable nutrition that fits into busy lifestyles. These customers value transparency, natural ingredients, and minimal waste. Blue Farm’s offering resonates especially well with millennials and Gen Z consumers in urban areas who are looking for plant-based wellness solutions.
The company currently sells in the DACH region and is planning expansion across Europe, with a focus on the Netherlands, France, and the Nordics. Products are also sold through selected organic supermarket chains (Alnatura, Bio Company) and drugstores (Budni), with further expansion planned into major retail chains (e.g. dm, Rewe) starting in 2025.
Barriers to entry include Blue Farm’s first-mover advantage in drinkable oat powder, strong brand equity, a proprietary DTC marketing playbook, and its clean-label positioning that sets it apart from synthetic or additive-based competitors.
Blue Farm operates in the fast-growing market for functional nutrition and plant-based wellness products, particularly in the categories of health drinks and dietary supplements. Demand is driven by two global megatrends: the shift toward healthier lifestyles and the need for sustainable consumption. At the same time, there is a growing interest in prevention over treatment, with more consumers turning to everyday nutrition to support long-term wellbeing.
The competitive landscape is fragmented, with a mix of traditional supplement brands and emerging wellness startups. Key international players include AG1 (USA), Clevr (USA), and Blume (Canada), while German peers include InnoNature, Sunday Natural, and Braineffect. However, Blue Farm stands out with a 100% natural, clean-label approach using only real ingredients – no additives or synthetic vitamins – combined with a sustainability-driven ethos and smart, science-backed formulations.
With verified health claims and plans for clinical studies by 2026, Blue Farm is building a strong position at the intersection of nutrition, science, and sustainability - a space with growing consumer and investor interest.
The Sustainable Development Goals (SDGs or 'Global Goals') are part of the UN 2030 Agenda for Sustainable Development and constitute the international framework for sustainable development until 2030. These SDGs are intended to put an end to poverty, inequality, and climate change.
Blue Farm’s mission goes beyond healthy nutrition. The company is committed to creating a positive impact on people and the planet. Its clean-label products, sustainable packaging, and plant-based approach directly support key global sustainability goals.
Blue Farm actively contributes to a healthier lifestyle through clean, plant-based products free from artificial additives or synthetic vitamins, designed in a longevity-inspired fashion to support gut health, energy and everyday wellbeing.
All products are developed in-house by Blue Farm’s food science team and continuously refined through close collaboration across departments. By offering natural alternatives to highly processed supplements and lab-derived ingredients, Blue Farm enables consumers to make more conscious choices every day.
Blue Farm’s powder-based system drastically reduces packaging waste and food spoilage. Products come in recyclable refill systems, and the dry format offers a longer shelf life, minimizing unnecessary waste. In addition, the business model avoids overproduction through made-to-stock and subscription sales, contributing to more resource-efficient consumption.
By replacing cow’s milk and other carbon-intensive foods, Blue Farm helps reduce greenhouse gas emissions. Each liter of Blue Farm oat drink saves an average of 1.55 kg of CO₂ compared to traditional dairy. The lightweight powder format also means fewer transport emissions, contributing to a more climate-friendly supply chain.
CEO & Co-Founder
Philip leads Blue Farm’s strategic direction, brand development, and fundraising efforts. As a serial founder, he brings deep experience in digital consumer brands and fast-scaling startups. Before launching Blue Farm, he co-founded the specialty coffee brand Oromo Coffee and previously built ventures such as the AI startup source{d} and the recruitment platform Tyba. He also worked in management consulting at Accenture and in transaction advisory at Ernst & Young, rounding out his strategic and financial expertise.
Philip holds a BBA from IE Business School and completed a coding bootcamp at Le Wagon, giving him a well-rounded skill set that bridges business strategy and technical execution. His track record of launching and scaling purpose-driven consumer ventures, attracting investment, and leading teams, makes him integral to Blue Farm’s growth strategy and success.
Chief of Staff
Head of Marketing
Blue Farm is backed by a highly experienced advisory board whose strategic insight and leadership play a vital role in the company’s success. With deep roots in foodtech, consumer health, digital innovation, and international business, the board brings together a wealth of knowledge from building and scaling industry-leading companies. Their combined expertise strengthens Blue Farm’s position in the market, supports its rapid expansion across Europe, and ensures a clear focus on sustainable, long-term growth.
Olaf Koch is Founding Partner at ZINTINUS, Germany’s leading FoodTech VC and an early investor in Blue Farm. He is a seasoned business executive and former CEO of METRO Group, with extensive experience in international retail and food distribution. Olaf also serves on the advisory board of Mercedes-Benz Group AG (DAX 30) and is Chairman of the Supervisory Board at Burda Media, one of Germany’s major media groups. His broad network and strategic expertise support Blue Farm’s expansion, partnerships, and long-term growth.
Dr. Marius Dethleffsen represents HGDF Familienholding, one of Germany’s oldest family offices and a key investor in Blue Farm. HGDF is known for its long-term ownership of companies like Queisser Pharma (Doppelherz) and Flensburger Brauerei. With deep expertise in consumer health and branded consumer products, Marius supports Blue Farm’s strategic growth, bringing valuable insight into scaling brands, managing supply chains, and building sustainable businesses.
Timo Meyer, an early backer of on-demand grocery pioneer Gorillas, brings sharp insight in scaling digital consumer startups and rapid expansion. As a seasoned investor and entrepreneur, he excels in growth strategy and market execution, skills that are crucial for Blue Farm’s expansion in competitive European markets. Timo’s experience in building and scaling platform-based consumer-focused tech ventures makes him an invaluable advisor for accelerating Blue Farm’s business model, retail rollout, and operational efficiency.
Blue Farm is legally registered as Iconic Drinks GmbH, operating under the trade name Blue Farm. The company is headquartered in Berlin, with no affiliated companies or subsidiaries.
Investors in this funding round will acquire shares directly in Blue Farm.
The funds raised in this round will be used to drive profitable growth, expand Blue Farm’s customer base, and accelerate market presence across Europe. The capital will support a phased growth strategy depending on the total amount raised.
Across all scenarios, Blue Farm will prioritize capital-efficient growth, focusing on high-impact marketing, repeat customer engagement, and subscription growth as well as expanding its B2B operations. No capital will be used for hard assets, ensuring funds flow directly into market expansion, brand building, and long-term customer value.
(€800,000 collected in the financing round, ~€400,000 by crowd investors & ~€400,000 by anchor investors)
(up to €1,2 million collected in the financing round, up to ~€800,000 by crowd investors & ~€400,000 by anchor investors)
(up to €2 million collected in the financing round, up to ~€1,5 million by crowd investors & ~€500,000 by anchor investors)
Note: All funding amounts are marked with “~” to indicate nearest-rounding. This approach is used to provide a transparent and accessible overview for investors, without implying precise or fixed budget allocations.
Blue Farm operates in a sector where mergers, acquisitions, and strategic investments are common, particularly for companies with a strong brand, sustainable positioning, and recurring revenue models. Based on current industry dynamics, several exit pathways may be possible over the next 3 to 7 years:
Trade sale to strategic buyers: The largest consumer companies continue to acquire high-growth, health-focused brands to strengthen their portfolios. Blue Farm’s clean-label positioning, brand loyalty, and strong direct-to-consumer model make it a compelling acquisition target.
Acquisition by sector specialists: Companies with a focus on plant-based products or dietary supplements could be interested in Blue Farm’s functional, powder-based product line and its loyal customer base. Existing shareholder HGDF also holds potential as a long-term strategic buyer due to its presence in food and pharma sectors.
Private equity buyout: Blue Farm’s growth trajectory, path to profitability, and capital efficiency make it attractive to growth-oriented private equity funds, especially those active in the consumer health and sustainability segments.
Initial Public Offering (IPO): A long-term scenario could include a public listing if Blue Farm continues on its scaling path and meets key financial milestones.
Blue Farm is currently valued at a pre-money valuation of €14 million, based on a 4x revenue multiple. This valuation reflects the company’s strong recurring customer base, growing subscription revenue, and its position as a first mover in the oat drink powder category.
The revenue over the last twelve months amounted to approximately €3.3 million, with year-over-year growth exceeding 50%. The company expects to maintain this momentum, driven by increased marketing spend and further international expansion. Gross margins are improving steadily, trending toward 60%, and the company is targeting profitability within the next 12 months, even with minimum funding.
Valuation benchmarks in the food and beverage startup sector typically range from 1.5x to 6.0x revenue depending on company stage, growth rate, and profitability. With its strong customer engagement, clean-label positioning, and strategic investor backing, Blue Farm’s chosen multiple is moderate.
Since its founding, Blue Farm has successfully completed three funding rounds with strong backing from institutional investors and family offices.
In 2025, Blue Farm is launching its next funding phase via crowdfunding, complemented by additional investments from existing shareholders.
Type of funding |
Year |
Amount |
Pre-money valuation |
Post-money valuation |
|
| 1 | Pre-Seed Round | 2021 | €2,020,000 | €6,000,000 | €8,020,000 |
| 2 | Seed Round | 2022 | €2,720,000 | €8,000,000 | €10,720,000 |
| 3 | Series Pre-A | 2023 | €1,500,000 | €11,150,000 | €12,650,000 |
| 4 | Convertible Loan | 2025 | €900,000 | €12,650,000 | €13,550,000 |
Early Bird Special:
All investors who invest before July 28th, 2025 will receive a free 6-months subscription of our Ever Shot, Happy Gut or Matcha Oat Latte as well as a Blue Farm Forever Bundle (bottle and spoon) in addition to the bonuses below.*
20% Discount*
If you purchase 1- 4 shares you will receive:
30% Discount*
If you purchase 5 - 19 shares you will receive:
45% Discount*
If you purchase 20 - 44 shares you will receive:
50% Discount*
If you purchase 45 shares and more you will receive:
*We will notify you via email before the end of the 6-months. If you opt to continue your subscription, it will extend automatically – no extra steps needed.
Note:
Bonuses will only be paid to investors once the investment project has been completed and the financed amount has been paid out to the company – expected to be approximately four weeks after the financing has been completed.
Only one voucher can be stored per user profile. Multiple investments will be combined.
This section will be regularly updated with new, project-relevant information as the financing progresses. To be informed about new updates in a timely manner, subscribe to our newsletter.
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