Taito Learning is built on a straightforward and scalable SaaS model. The company sells annual licenses to schools and districts, priced per student. This per-student model makes the platform affordable for schools while generating recurring, predictable revenues for Taito Learning. The average revenue per account is €1,200. The company already serves over 2,000 schools and hundreds of thousands of students.
Contracts and revenue structure
Most agreements are signed for 12 months and renewed digitally, which keeps the renewal process simple and efficient. Larger districts often prefer longer 24- or 36-month contracts, providing even greater revenue stability. Revenues are well diversified: no single customer contributes more than 9%, and the top 10 customers together account for only about 20%. This lowers dependency on individual customers and strengthens the resilience of the model.
Company set-up and costs
The business operates lean by design, combining an in-house core team and trusted external experts across product development, content creation, and platform management to ensure quality, agility, and cost efficiency without major licensing expenses. Sales and support are managed through a small Finnish headquarters and a dedicated team operating in the U.S. market. Operating costs are therefore focused on staff, product development, and targeted sales efforts. With zero debt and a capital-efficient set-up, Taito Learning’s revenue has increased steadily, achieving a compound annual growth rate (CAGR) of around 17% from 2020 to 2025, without external funding.
Customer acquisition
Growth is driven by a combination of direct sales, digital channels, and partnerships. Teachers can test the product through a free version, which generates inbound leads that convert into school and district-wide licenses. Word-of-mouth referrals, reseller partnerships, and integrations with platforms like Google Classroom and Microsoft SSO support low-cost acquisition and faster onboarding. Pilot programs, case studies, and participation in educational conferences add credibility and help open doors to larger districts.
International Expansion
Although the company was founded in Finland, more than half of revenues now come from the U.S. The platform is designed for easy localisation, adapting to state and national curriculum standards while meeting strict privacy regulations such as GDPR, COPPA, and SOPPA, with continuous development to adhere and stay ahead of evolving requirements. It also supports multiple languages and can be localised quickly for new markets, allowing schools in different countries to use the same system without additional development.
Scalable growth model
Once language and curriculum settings are adjusted, Taito Learning can roll out its solution across entire school districts or even nationwide with minimal additional costs. Recurring SaaS revenues, affordable per-student pricing, and strong customer retention provide a stable base for year-on-year growth. As schools add more modules, such as digital skills and coding alongside typing, the contract value increases while churn remains low. With rising demand for digital skills worldwide and proven traction in both Finland and the U.S., Taito Learning continues to expand its reach, customer base, and revenues in a sustainable, cost-efficient way.