Marketing content

Why invest in Taito Learning

Proven SaaS model with recurring revenues: Revenue consists of annual licenses for schools and school districts, providing predictable cash flow and strong scalability.

Strong product-market fit: Over 2,000 schools already use Taito Learning’s platform, with more than half of revenues generated in the U.S., this shows clear evidence of traction and adoption.

Large market potential: Operating in a USD 5 - 7 billion annual U.S. digital learning market, with fast-growing demand for digital skills.

Experienced leadership and governance: Team with a strong SaaS track record, combined with an experienced board, positions Taito Learning for international scaling and disciplined growth.

Tuomas Unhola, CEO

“Education is the foundation of every child’s future. At Taito Learning, we transform essential digital skills into joyful learning through our gamified platform and scalable SaaS model. This funding allows us to bring engaging, future-ready education to even more schools and students. We invite you to join us on this journey, empowering the next generation to learn, grow, and thrive in the digital world.”

Tuomas Unhola, CEO, Taito Learning

Investment information

Days to invest:
21
Investing round ends:
26/11/2025
Type:
Equity offering
Invested so far:
€272,032.50
Equity offered:
4.63 – 22.57 %
Price per share:
€4.98
min investment 50 shares
Transaction costs:
1.50 %
Number of existing shares:
1,033,067
Fully diluted shares:
1,233,067
Pre-money valuation:
€5,144,673.66
Maximum issue size:
€1,499,976
Offered units:
301,200
Broker:
Oneplanetcrowd International B.V
License:
ECSPR

Overview

Company profile

Schools today face a pressing challenge: how to equip students with the digital skills needed to navigate an increasingly online world. Traditional methods often fail to engage young learners, while many schools still don’t teach online safety or typing well.

Taito Learning addresses this gap with a proven SaaS platform that transforms essential skills into joyful, game-based learning experiences. Its curriculum-aligned content combines pedagogy with engagement, giving teachers powerful tools to track progress and adapt lessons while students learn through play.

Rooted in Finland’s world-renowned education system, Taito Learning has grown steadily from its strong domestic base. It holds a leading market share in touch typing education in Finland and is expanding to the U.S. with over 2,000 schools already on board. The company’s recurring revenue base has increased year after year, supported by a significant uplift in average revenue per account, customer retention and a growing user community of millions.

With its scalable SaaS model, continuous revenue growth, and increasing global relevance, Taito Learning stands at the intersection of educational impact and sustainable business growth.

Company Info 

Company name: Taito Learning Oy
CEO: Tuomas Unhola
Business ID number: 1543684-3
Founding year: 1999
Address: Mannerheiminaukio 1 A / SPACES, 00100, Helsinki
Industry: EdTech
Number of employees: 10
Locations: Helsinki & Turku, Finland
Website: taitolearning.com
Social media:

            

Products and services

Taito Learning provides schools with an interactive platform that makes essential digital skills both engaging and easy to teach. The platform combines playful learning for students with practical tools for teachers, ensuring skills are learned effectively and progress is simple to follow.

Digital Citizenship & AI Literacy
As children spend more time online, schools are under pressure to teach safe and responsible internet use. The online safety course of Taito Learning brings this critical subject to life through gamified, story-driven lessons. Students learn how to protect themselves, make responsible choices and navigate the digital world with confidence. Teachers benefit from up-to-date content that aligns with curricula and can be tailored to each classroom. Taito Learning is also expanding its platform with AI modules. These courses will introduce children to the basics of artificial intelligence through games and interactive challenges.

Product

Typing
Typing remains a foundational skill in education. The typing program of Taito Learning is widely adopted in Finland, where it has become the market leader. The course builds fluency and accuracy through interactive exercises designed for younger learners. By mastering typing early, students gain confidence and efficiency in all areas of digital learning.

Product

Coding
To prepare students for the future, Taito Learning has expanded its platform with introductory coding content produced by a partner. These courses introduce children to the logic of programming. The goal is to spark curiosity, build problem-solving skills and give students an early understanding of technologies that will shape their future studies and careers.

Product

Together, these products create a comprehensive platform that equips students with the core digital skills needed today while opening pathways into the skills of tomorrow.

Business model

Taito Learning is built on a straightforward and scalable SaaS model. The company sells annual licenses to schools and districts, priced per student. This per-student model makes the platform affordable for schools while generating recurring, predictable revenues for Taito Learning. The average revenue per account is €1,200. The company already serves over 2,000 schools and hundreds of thousands of students.

Contracts and revenue structure
Most agreements are signed for 12 months and renewed digitally, which keeps the renewal process simple and efficient. Larger districts often prefer longer 24- or 36-month contracts, providing even greater revenue stability. Revenues are well diversified: no single customer contributes more than 9%, and the top 10 customers together account for only about 20%. This lowers dependency on individual customers and strengthens the resilience of the model.

Company set-up and costs
The business operates lean by design, combining an in-house core team and trusted external experts across product development, content creation, and platform management to ensure quality, agility, and cost efficiency without major licensing expenses.  Sales and support are managed through a small Finnish headquarters and a dedicated team operating in the U.S. market. Operating costs are therefore focused on staff, product development, and targeted sales efforts. With zero debt and a capital-efficient set-up,  Taito Learning’s revenue has increased steadily, achieving a compound annual growth rate (CAGR) of around 17% from 2020 to 2025, without external funding.

Customer acquisition
Growth is driven by a combination of direct sales, digital channels, and partnerships. Teachers can test the product through a free version, which generates inbound leads that convert into school and district-wide licenses. Word-of-mouth referrals, reseller partnerships, and integrations with platforms like Google Classroom and Microsoft SSO support low-cost acquisition and faster onboarding. Pilot programs, case studies, and participation in educational conferences add credibility and help open doors to larger districts.

International Expansion
Although the company was founded in Finland, more than half of revenues now come from the U.S. The platform is designed for easy localisation, adapting to state and national curriculum standards while meeting strict privacy regulations such as GDPR, COPPA, and SOPPA, with continuous development to adhere and stay ahead of evolving requirements. It also supports multiple languages and can be localised quickly for new markets, allowing schools in different countries to use the same system without additional development.

Scalable growth model
Once language and curriculum settings are adjusted, Taito Learning can roll out its solution across entire school districts or even nationwide with minimal additional costs. Recurring SaaS revenues, affordable per-student pricing, and strong customer retention provide a stable base for year-on-year growth. As schools add more modules, such as digital skills and coding alongside typing, the contract value increases while churn remains low. With rising demand for digital skills worldwide and proven traction in both Finland and the U.S., Taito Learning continues to expand its reach, customer base, and revenues in a sustainable, cost-efficient way.

Market

Market

Taito Learning operates in the global online learning for primary and secondary education, a sector experiencing strong structural growth as schools integrate digital skills into everyday teaching. In 2023, the U.S. eLearning market alone was valued at over $100 billion, with an annual growth rate estimated between 5–10%. Within this market, content and courses for primary and secondary schools account for $5–7 billion annually.

Two specific segments form Taito Learning’s primary focus: typing ($50–70 million annually) and digital citizenship, i.e., online safety and responsibility skills ($200–300 million per year). These areas are expanding quickly, supported by new curriculum mandates in multiple U.S. states and rising awareness among educators and parents of the importance of preparing children for safe and responsible digital participation.

Competition in this market includes Nearpod, Common Sense, EdClub, and Learning.com. While these companies provide digital content, they rely heavily on static formats such as videos or forms. Taito Learning differentiates itself through gamified, story-based pedagogy that integrates learning directly into gameplay, resulting in higher engagement and stronger outcomes for students.

Taito Learning has already secured over 2,000 schools as customers in the U.S. alone, ranging from small independent schools to large districts. Revenues are balanced geographically, with 60% generated outside Finland. These early results confirm both the scalability of the platform and the opportunity to capture a meaningful share of a fragmented but expanding market.

Customer testimonials

St. Gabriel Catholic School - Charlotte, NC
To strengthen students’ digital literacy, St. Gabriel Catholic School adopted Taito Learning’s TypeTastic K–12 Keyboarding and Digital Citizenship curriculum. Teachers praised the smooth onboarding and easy classroom integration, while students quickly engaged with the gamified, self-paced lessons. The program improved typing fluency across grades and built students’ confidence to use technology safely and effectively, preparing them for a tech-driven world.

VirtualSC - South Carolina (Statewide Virtual School)
For over a decade, VirtualSC has partnered with Taito Learning to equip thousands of students across South Carolina with essential keyboarding and digital literacy skills. When online testing became mandatory statewide, VirtualSC adopted Taito Learning’s TypeTastic K–12 Keyboarding curriculum to standardize instruction and ensure assessment readiness. The program’s scalability, alignment with state standards, and engaging gamified lessons have driven measurable improvements in typing speed and accuracy. Educators credit Taito Learning’s adaptability, responsive support, and collaborative approach for making implementation seamless across dozens of districts, helping students build lasting digital confidence for academic and future success.

Impact

The Sustainable Development Goals (SDGs or 'Global Goals') are part of the UN 2030 Agenda for Sustainable Development and constitute the international framework for sustainable development until 2030. These SDGs are intended to put an end to poverty, inequality, and climate change.

Taito Learning combines educational impact with scalable technology. By focusing on foundational digital skills, the company helps schools deliver modern education that is inclusive, accessible, and future-ready. Its contribution is most evident in two UN Sustainable Development Goals:

Quality Education: Taito Learning equips children with essential skills for the digital age. Through gamified lessons in typing and online safety, students learn in a way that is both engaging and effective. Teachers benefit from tools that allow them to track progress and adapt lessons, improving overall classroom outcomes. By making digital literacy a core part of education, Taito Learning supports lifelong learning opportunities for all.

Reduced Inequalities: The platform is designed to be affordable and accessible for schools of all sizes, from large districts to small rural communities. Its per-student pricing model, freemium entry options, and curriculum alignment make modern digital education available regardless of location or resources. By reducing barriers to access, Taito Learning helps level the playing field so every child has the opportunity to build vital digital skills.

Management

  

Tuomas Unhola, CEO

Tuomas Unhola

CEO

Tuomas Unhola is a seasoned SaaS executive with over 20 years of leadership experience, mainly in recurring revenue and software businesses. Most recently, he served as CEO of Good Sign, where he led international expansion and growth in subscription management software. Prior to that, he was Chief Sales Officer at Lyyti, a leading Finnish event management SaaS company, and has held senior roles at OpusCapita.

Unhola’s background combines strong commercial leadership with hands-on experience in scaling software businesses internationally. Unhola brings deep expertise in B2B SaaS, subscription monetization, and go-to-market execution—skills well aligned with Taito Learning’s growth strategy, particularly its expansion in the U.S. market.

  

Justus Vajanne, Chief Growth Officer

Justus Vajanne

Chief Growth Officer

Justus Vajanne is a growth-focused SaaS leader with a strong record in B2B and EdTech sales and revenue acceleration. As Chief Growth Officer at Taito Learning, he drives go-to-market execution, sales development, and commercial strategy across the U.S. and Finland. Before Taito Learning he held senior roles at Adobe and APSIS, building enterprise accounts and leading teams across Nordics and the Baltics.

At Taito Learning, Justus concentrates on generating predictable pipeline, improving conversion and win rates, and expansion of average revenue per account. He is known for a clear operating rhythm and aligning sales and marketing to hit quarterly targets while lifting customer lifetime value through renewals and upsell. He has led campaigns that turn trials into committed school and district customers and has strengthened sales processes from lead qualification to account management. Earlier he played professional soccer for ten seasons in Finland’s top division, a background that shows in his competitive drive, resilience, and team-first leadership.

  

Sini Taskinen, Product Owner

Sini Taskinen

Product Owner

Sini Taskinen has extensive experience in designing and delivering digital learning solutions. She has overseen the transformation of TypingMaster’s legacy software into the modern TypeTastic and Taito Learning platforms, now used by millions of students worldwide over time. With a background in service design and user experience, she ensures every new feature is both pedagogically sound and engaging for young learners.

Sini leads the production team of developers and designers, managing over 700 interactive activities and narrative-driven lessons. Her ability to combine educational expertise with product vision makes her instrumental in scaling Taito Learning internationally. By continuously adapting content to different curricula and learner needs, she ensures the platform remains competitive and aligned with Taito Learning’s mission to grow as a leading EdTech provider.

Board

Esa Matikainen (Chairman of the Board) is a seasoned leader in Finland’s digital and IT sectors with extensive executive and board experience. Holding a Doctor of Science degree in economics, he has chaired and served on the boards of companies such as Digitalist Group Plc and TMP Software Group Oy, the parent company of Taito Learning. As a founding partner of Nedecon Plc, one of Finland’s first listed internet companies, he helped shape the early digital landscape. His strong background in strategy and governance supports Taito Learning’s international growth and long-term value creation.

Mikael Gummerus (Member of the Board) is a digital media entrepreneur and co-founder of Dodreams, a mobile gaming company with over 400 million global downloads. With deep experience in gaming, online services, and digital product innovation, his ventures have collectively generated nearly €100 million in revenue. He also co-founded Frosmo, a SaaS personalization platform for eCommerce and gaming. At Taito Learning, Gummerus brings expertise in digital engagement, interactive product development, and scaling consumer platforms. His background in gaming helps ensure that Taito Learning’s gamified products remain both educationally strong and engaging for young learners.

Tommi Utriainen (Member of the Board) is the co-founder of Taito Learning, where he helped turn a high-school coding hobby into one of Finland’s leading educational software tools for typing and digital skills. With experience in scaling digital learning products from the 1990's to today, he brings deep understanding of edtech product development, early-stage digital growth and internationalisation of educational software.

Petteri Väliaho (Member of the Board) is the co-founder of Taito Learning, where he helped turn an early coding hobby into one of Finland’s leading educational software platforms for typing and digital skills. With decades of experience in edtech product development and scale-up, he brings strategic insight into digital learning innovation and international growth.

Company structure

Taito Learning Oy is the operating company in which investors will acquire shares. The company was formerly known as Typing Master Finland Oy until July 2024.

TMP Software Group Oy currently holds 97% of the registered shares of the project owner. The remaining 3% of Taito Learning is owned by the employees of Taito Learning.

This structure ensures that all revenues, contracts, and intellectual property connected to Taito Learning’s gamified education platform are held directly in the entity where new investors will participate.

Distribution of company shares

TMP Software Group Oy currently owns 97% of Taito Learning, while the remaining 3% is owned by employees. The holding company is owned equally by the two founders, Tommi Utriainen and Petteri Väliaho.

In addition, an option program has been established, comprising 200,000 options in total. A portion has been allocated to key stakeholders, including the CEO, while the majority will be granted over time to support long-term alignment between management, employees and investors.

In addition to investing fresh capital of €150,000 during this funding round, TMP Software Group Oy will convert its €100,000 capital loan (issued in May 2025) into equity on equal terms with new investors.

Shareholder

Shares

Votes

1 TMP Software Group Oy 1,000,000 96.80%
2 Tuomas Unhola 10,500 1.02%
3 Justus Vajanne 6,667 0.65%
5 Sini Taskinen 4,500 0.44%
6 Anssi Väliaho 4,500 0.44%
7 Juho Sankamo 4,500 0.44%
8 Kirsi Mata 1,400 0.14%
9 Timo Utriainen 1,000 0.10%
TOTAL 1,033,067 100%

Use of funds

Taito Learning is raising €250,000 to €1.5 million in equity financing to accelerate its next growth phase. The funds will be used mainly to accelerate growth in the US - through sales and digital marketing, expanding to district sales and building partnerships. In addition the company is expanding learning paths in safe internet use and AI skills.


The minimum raise of €250,000 provides well over 12 months of runway, allowing for continued growth at a slower pace. The full target of €1.5 million will enable a faster rollout, with the ambition to grow market share from the current 1% of schools to 10–20% in selected regions.


The financing round is structured to combine anchor investment, founder participation, employee alignment, and new capital from Invesdor investors.

Anchor & Founders

  • TMP Software Group Oy, the holding company of Taito Learning, will invest fresh capital of €150 000 during this funding round and convert its €100,000 capital loan (issued in May 2025) into equity on equal terms with new investors, which amounts to a total commitment of €250,000.

  • The two founders, Tommi Utriainen and Petteri Väliaho, participate via TMP Software Group.

Employee Offering

  • In addition, an option program has been established, comprising 200,000 options in total. A portion has been allocated to key stakeholders, including the CEO, while the majority will be granted over time to support long-term alignment between management, employees and investors.

Invesdor Investors

  • Equity Crowd-investors provide additional financing.

  • Minimum round size: €250,000.

  • Maximum round size: €1.5 million.

This blended structure ensures strong anchor backing, continued commitment from founders, and clear employee alignment, while opening the opportunity for retail investors to participate on equal terms.

Financial figures & growth

Actual and planned figures

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Valuation

Icon Money

Taito Learning’s valuation is based on a multiple of 3.5 times annual recurring revenue (ARR), with net cash added on top. Net cash is calculated based on the balance sheet item “cash and cash equivalents”, using the actual balance on the last day of each month and taking the average for the previous three months (July-September)

With ARR of €1.39M and a net cash average of €275,000, this corresponds to a pre-money valuation of €5.14 million.

The company has no debt and has been entirely self-funded to date. The only outstanding financing instrument, a €100,000 capital loan issued in May 2025, will be converted to equity in this round on equal terms with new investors.

This valuation is fully supported by the fundamentals:

  • a 100% recurring SaaS revenue base
  • steady annual growth
  • international traction with over half of revenues generated abroad
  • and a capital-efficient operating structure.

Compared to other growth-stage SaaS companies, the range of 3–5 × ARR is reasonable and in line with prevailing market conditions.


Financing plan and path to profitability
Taito Learning is approaching break-even, with annual recurring revenue (ARR) of close to €1.4 million as of October 2025 and a clear trajectory toward profitability by 2028. The company plans to raise €0.25–1.5 million at a pre-money valuation of approximately €5 million. The raised capital will be used to strengthen digital sales and marketing channels, expand district-level sales in the United States, and launch a new AI-driven product offering that increases expansion revenue from existing customers.

The company intends to manage growth investments carefully over the next two to three years, reaching an estimated ARR of €4.5 million by 2028-2029 with positive cash flow. No additional equity rounds are planned before profitability. Future R&D initiatives aim to be supported primarily through non-dilutive Business Finland funding—grants and low-interest loans in the range of €0.2–0.5 million. This ensures that investors’ dilution risk remains limited while enabling the company to scale efficiently toward long-term sustainable profitability.
 

The company has relied fully on bootstrapping since the inception of the company and has never raised external funding previously. The company raised a 100,000 euro capital loan in May, 2025 from the TMP Software Group. The capital loan will be converted to equity in this funding round.
 

Investor

Type of funding

Year

Amount

Pre-money valuation

1 TMP Software Group

Capital loan

05.2025 100,000 € N/A

Exit scenarios

As a SaaS company in a fast-growing global EdTech sector, Taito Learning offers several attractive exit opportunities. Its recurring revenue model, international customer base, and strong product-market fit make it a valuable target for both strategic buyers and financial investors. The most realistic scenarios include:


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Strategic acquisition: The most likely outcome is acquisition by a larger US EdTech or SaaS provider. Taito Learning’s gamified content, SaaS business model, and U.S. school customers make it an attractive target for consolidators such as Renaissance Learning, PowerSchool, or European players expanding into digital literacy.

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Private equity buyout: With steady recurring revenues and no debt, Taito Learning is a strong candidate for private equity or growth equity investment. A buyout or secondary sale would allow investors to realise returns while supporting further international expansion.

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Merger with a peer: A merger with another education SaaS company could broaden content coverage, combine sales and distribution, and accelerate ARR growth, leading to higher valuation multiples and stronger market positioning.

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Longer-term options: Over a longer horizon, Taito Learning could pursue an IPO or listing on a growth market such as Nasdaq First North or Euronext Growth once ARR reaches €8 - 10 million and margins strengthen. Alternatively, its capital-efficient structure also allows for a dividend model combined with minority exits.

Risks

Investing in growth companies always involves risks. Below you can find the detailed list of risks related to this investment, as described in the Key Investment Information Sheet (KIIS). Please review this information carefully before making your investment decision.


  • The crowdfunding offer may raise less capital than planned and there is no guarantee that it will reach its minimum target capital. This may result in the project owner not being able to successfully implement its business activities due to a lack of funds.
  • The project owner may be unable to compete effectively with existing and potential new competitors or to respond to changes in the competitive environment, it may adversely affect its business performance. Competition may become significantly more intense if competitors with more capital or better technology enter the market.  
  • There is a risk that the project owner will get negative media attention. This may lead to significant sales decline and losses for the project owner because there is insufficient demand for the project owner’s services and products because of the negative media attention.
  • The project owner’s platform is technically mature and well suited to its current customer base. However, as the project owner scales in the U.S. and adds product layers (e.g. AI modules), maintaining quality, stability, and integration support will be critical. Continued investment in engineering and quality assurance with a view to product development will be necessary to ensure sustained technical reliability across different browsers, screen sizes, operating systems (Chromebooks, tablets, Windows PCs), and network environments. In addition, as usage scales—especially with school-wide or district-wide implementations in the U.S.—there is a risk that system performance could degrade. Outages or bugs during peak school hours would directly impact classroom instruction, user satisfaction, and contract renewals.
  • A significant risk within the scope of expanding in the fragmented U.S. K-12 education market is the possible misalignment between product features and state-specific requirements, which could lead to delay of adoption or lead to costly retrofitting. In addition, with increasing adoption in both Finland and the U.S., the demands for customer onboarding, training, and support will grow. Effective support is particularly important in education settings, where teachers may be less tech-savvy and where implementation affects renewal decisions. Even though the project owner has designed teacher dashboards and classroom tools that minimise onboarding friction, and it is planning targeted support as part of its regional go-to-market plan, there still remains a residual risk that inadequate support infrastructure may lead to poor onboarding, underuse of features, or churn—particularly at the district level.
  • The project owner is based in Finland but is pursuing growth primarily in the United States. This creates exposure to currency fluctuations (USD/EUR), which may impact profitability if exchange rates might change unpredictably.
  • A core business risk also lies in the need for continuous product development and maintenance. The platform of the project owner includes over 700 interactive learning activities that must be regularly updated to remain pedagogically relevant, technically robust, and engaging. As the project owner expands into digital citizenship and AI, the complexity of maintaining and evolving multiple content streams increases. Even though the project owner has an internal product and development team (led by an experienced product owner) and integrates feedback loops from educators to guide prioritisation and updates, any delays or quality issues in content or feature updates could weaken product competitiveness or reduce school renewal rates.
  • Another key risk is the competitive pressure. The K–12 EdTech space is competitive, with incumbent providers offering established products. Even though the project owner differentiates though gamification, curriculum integration and product simplicity and also focuses on a specific gap (digital citizenship and keyboarding for young learners) that is underserved by larger players, many competitors have deeper distribution networks, larger budgets, or longstanding contracts with school districts. Even if the project owner’s product is pedagogically stronger, switching costs and risk aversion can slow adoption leading to slower growth and lower cash flows than projected.
  • For user convenience and thus in order to facilitate adoption in schools the project owner integrates with educational platforms such as Google Classroom, Microsoft single sign-on (SSO), and Clever. If these platforms change APIs, restrict access, or experience outages, functionality could be temporarily affected and the project owner’s in-house development team might not be able to respond to updates or issues on time, which may negatively influence user satisfaction and could negatively influence sales, even if the project owner’s operational performance remains strong.
  • The demand for the project owner’s services and products and, thus, its business performance is affected by, among other things, the general global market situation, a possible decrease in demand in the project owner’s business sector (according to the Article 2(1), point (a), of Regulation (EC) No 1893/2006 of the European Parliament and of the Council (Regulation) the project owner’s business is best described by the classification of Section P in Annex 1 of the Regulation) and technological developments. Dependencies on other business sectors might also affect the project owner’s business performance negatively. Therefore, the project owner’s and its business are exposed to risks outside of the project owner’s actions.
  • The strategic process of procurement in the education market, especially in the U.S. K-12 education market, is complex. Education procurement is influenced by multiple stakeholders (teachers, IT departments, curriculum directors, superintendents), and procurement rules vary widely across states and districts. Privacy, certification, and standards alignment (e.g., SOPPA, COPPA, the ESSA regulation [the U.S. “Every Student Succeeds Act”]) are minimum thresholds that must be met. Misalignment or delays in certification can block otherwise promising sales.
  • Uncertainty in the global economy and financial markets may adversely affect the project owner’s capability to advance its business.
  • The project owner may require additional funding in the future, but the necessary funding might not be accessible to the project owner.
  • The project owner may be unable to implement its expansion strategy and take full or timely advantage of new business opportunities.   
  • The project owner’s business idea might not assert itself on the market or the planned business development might not be implemented as planned.
  • There is always risk that the project owner may be subject to bankruptcy or other insolvency proceedings and other occurrences concerning the project or the project owner which may
  • result in the loss of the investment for the investors. Such risks may be caused by a variety of factors, including for example but not limited to, changes in the macro-economic circumstances, mismanagement of the project owner, lack of experience of the project owner’s employees and/or management, fraud, project owner’s financing not fitting the business purpose or lack of cash flow.
  • Various risk factors and circumstances may lead to a fall in the market price of the project owner shares, which may result in a partial or total loss of the invested capital.
  • Even the subscription price for the shares corresponds to the project owner’s Board of Directors understanding of the fair value of the shares, the price may have been set too high, which may result in a partial or total loss of the invested capital when selling the shares.
  • There may be no return on the investment at all.
  • The project owner financial projections are subject to risks, as forward-looking estimates, targets, and other statements always involve uncertainty, and they are only predictions, not guarantees of the future. 
  • In the future, the project owner may issue new shares or convertible bonds, or it may enter into agreements which might dilute the shareholders’ ownership in the project owner.
  • As a growth company, the project owner does not, as a policy, pay dividends.
  • A temporary or permanent failure of the crowdfunding platform may cause the crowdfunding service provider unable to provide its services. This may lead to investors being unable to subscribe for the offered shares or delays in the payment processes, such as when the invested funds are being transferred to the project owner or when investors’ funds are repaid due to revocation or resolutory condition.
  • As the invested funds are being held in an escrow account, and the crowdfunding service provider does not possess the funds at any point, a total loss of the invested capital based solely on a failure of the crowdfunding platform is unlikely.
  • The project owner shares are not publicly or multilaterally traded on any marketplace, so there is no active or liquid secondary market for the shares. There is a risk that the security may not be sold at the desired time or at all, or that the price offered may be lower than its subscription price or its actual value.
  • The transferability of shares is limited by the redemption and consent clauses in the Articles of Association and the obligation for the transferee to enter into the project owner’s shareholders' agreement. Furthermore, the project owner shares may not be transferred, without prior written consent of the Board of Directors of the project owner, to any transferee who is in bankruptcy or otherwise not solvent, a competitor of the project owner, or subject to sanctions imposed by the European Union, United Nations, United States or any other relevant jurisdiction, or is listed on any sanctions list maintained by these or other relevant authorities.
  • The project owner is dependent on its management and qualified employees, and the loss of such personnel could be detrimental to the business.
  • Failure to recruit and retain qualified personnel may adversely affect the project owner business performance. In particular, the project owner will need to build out regional teams— especially in the U.S.—to execute its growth plan at scale. Even though the project owner’s go-to-market plan includes phased hiring in key regions, and the presence of experienced leadership provides credibility when recruiting and the project owner has a structured, cost-efficient rollout strategy that is expected to reduce risk of overextension, if the project owner fails to attract and retain experienced talent, particularly in sales and customer success, execution in the U.S. market may fall short of expectations. In addition, the project owner is transitioning from a founder-led, self-funded operation to an externally funded company. This shift requires new systems and discipline in areas like reporting, investor relations, compliance and human resources.
  •  Failure to comply with laws, regulations and general social responsibility relating to the project owner’s activities and range of services and products may result in sanctions and damage its image with its customer groups.
  • The project owner has no pending lawsuits or other open litigation, but as the project owner’s operations expand, legal risks may become more significant.
  • The project owner’s legal regulatory environment may change, potentially making it more difficult for the project owner to conduct its business. In particular, with planned expansion in the U.S. (e.g. opening regional offices), the project owner may face risks related to local labor laws, contracting models, and compliance with employment regulations in new jurisdictions. Even though the project owner’s phased hiring plan is expected to reduce immediate risk and outsourcing initial market presence (e.g. via contractors or resellers) can limit exposure before establishing a permanent entity, any lack of proper legal support during expansion could result in legal exposure and impact operations. In addition, contracting requirements (especially in the U.S. public education market) can vary significantly between states and school districts (e.g. vendor registration, minimum insurance, and documentation of compliance with educational standards or safety laws). Even though the project owner has already secured contracts with over 1,000 schools in the U.S., including public districts, indicating its ability to navigate local procurement procedures and its go-to-market strategy includes adapting to state-specific contracting and privacy norms is part of each regional rollout, the market entry strategy may prove to be inaccurate, which could impact operations and increase compliance costs.
  • The project owner processes personally identifiable information (PII) from minors and educators. Any breach of data privacy rules and/or compliance failure under GDPR (EU) or COPPA/SOPPA (U.S.) could result in legal exposure and reputational damage.

Documents

Investment related documents

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