Liion Power combines consumer hardware sales with a scalable B2B software licensing strategy. This dual model enables short-term revenue from hardware while building long-term, high-margin recurring income from software and data-driven services.
Consumer Revenues (B2C)
The Leo smart charger, priced at €79, generates revenue through direct-to-consumer online sales, crowdfunding pre-orders, and email marketing to an engaged community of over 10,000 subscribers.
This approach ensures higher margins, direct feedback loops, and strong brand engagement.
Liion Power also scales through retail and distribution partnerships, both online and brick & mortar retailers. For example, through partnerships with parties such as Tradesnest, Liion Power aims to grow sales from 10,000 to 50,000 units in 2026 and beyond. Collaborations with sustainability-focused retailers and accessory brands like Syllucid strengthen brand positioning and open attractive upsell opportunities.
In 2026, Liion Power plans to extend its hardware range with a smart e-bike charger, a smart AC/DC USB adapter, and Leo V.2 supporting 240W charging.
The accompanying mobile app provides insights into charging behaviour, battery health, and lifetime performance, while feeding anonymised real-world data into Liion Power’s proprietary database.
Over time, the app will evolve into a premium subscription model, creating a recurring consumer revenue stream and enabling cross-selling between hardware and app subscriptions.
B2B and B2B2C Hardware Sales
Beyond consumer sales, Liion Power sells Leo in bulk through B2B and B2B2C channels. These include corporate and institutional partners who purchase Leo devices as sustainable gifts, employee incentives, or impact campaigns.
Examples include organisations such as the Postcode Lottery, municipalities, universities, and corporates incorporating Leo into their ESG or Green Deal initiatives.
This segment offers higher-volume, lower-margin sales but delivers strong visibility and impact, helping scale adoption and awareness. Partnerships with distributors and sustainability-focused companies create access to new audiences and reinforce Liion Power’s positioning as a frontrunner in circular electronics.
B2B Software Licensing and Partnerships
Liion Power’s main long-term growth driver is its B2B software licensing model. Through this model, the company licenses its proprietary battery-optimisation algorithms and embedded firmware to OEMs in consumer electronics, e-mobility, and IoT.
Typical pricing includes around €1 per device in royalties and, when applicable, €2 annual SaaS fees per connected device, complemented by integration and support packages.
Key sales channels include:
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OEM integrations through strategic partnerships, such as anchor investor TOP-electronics, giving access to hundreds of manufacturers across Europe, the US, and Asia.
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Fleet operators (e-bike and e-scooter companies) integrating smart charging and battery health metrics to extend fleet lifespan and reduce maintenance costs.
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White-label partnerships embedding Liion Power’s software into third-party products such as cables, docks, and adapters.
This model offers clear advantages:
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High-margin revenue: software licensing generates significantly higher gross margins than hardware sales.
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Scalability: once validated, the algorithms can be deployed globally with minimal marginal cost.
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Flexibility: modular integration ranges from simple APIs to full firmware embedding, tailored to each OEM’s setup.
Liion Power already holds letters of intent from over ten relevant industry players to collaborate on B2B software integrations and pilot projects. These include e-bike and e-scooter fleet operators, charging equipment manufacturers, science-based organizations interested in data access, and European producers of sustainable electronics.
The company is preparing commercial pilots with several of these partners, including its investor TOP-electronics, an international player that delivers systems-on-chip and other electronic components to hundreds of OEMs across Europe, the US, and Asia. Their customers ship products in volumes as high ashundreds of thousands and even millions of devices worldwide, which positions Liion Power’s B2B software to scale quickly through existing supply chains.
Based on the current pipeline and signed pilot agreements, Liion Power expects several pilots to transition into commercial contracts in 2026, generating software licensing revenues of approximately €260,000 that year. As multiple OEM integrations move from pilot phase to commercial rollout, revenues are projected to scale quickly and grow to over €2 million revenue in 2027.
Data as a Strategic Asset
Liion Power’s ecosystem continuously collects and analyses charging and battery-performance data from real-world use. This data refines algorithms, benchmarks performance, and proves measurable impact for B2B clients. It also creates a defensible competitive moat, as their exponentially expanding dataset enhances the predictive power and value of the software.
The company plans to monetise part of this data through enterprise dashboards, fleet-level analytics subscriptions, and institutional reporting partnerships that support sustainability reporting and predictive maintenance.
This virtuous cycle, hardware generating data, data improving software and software attracting OEMs, lies at the heart of Liion Power’s business.
Strategic Positioning
Operating from Amsterdam, Liion Power is backed this round by Init Power and TOP Electronics, two strategic investors with deep expertise in sustainable technologies and electronics distribution. TOP’s established OEM network in microcontrollers, sensors, and IoT components provides direct access to hundreds of manufacturers in Europe, the US and Asia, creating an efficient route to market for Liion Power’s software solutions.
By combining validated hardware, proprietary software, and a data-driven platform, Liion Power holds a defensible position in the rapidly expanding clean-tech and energy-efficiency market.