BlueJay - COMING SOON
This is a preview of an upcoming funding round
BlueJay adds a new dimension to online music. Live stream a playlist of your favourite songs from your mobile device to anyone – from close friends to an audience of thousands – in a real-time and interactive environment that includes group chat.
BlueJay Music qualifies for SEIS and EIS tax relief. UK resident investors can enjoy the benefits deriving by both the Seed Enterprise Investment Scheme and Enterprise Investment Scheme Advanced Assurance.
BlueJay adds a new dimension to the current music experience. The app lets any user live stream a playlist of their favourite songs directly from their mobile device to anyone – from close friends to an audience of thousands – in a real-time and interactive environment that includes group chat.
Listeners can browse and join any of the live public sessions on the app, follow their favourite hosts, and discover new ones. We are actively partnering with popular playlisters, music curators, and artists to create featured public sessions that users can discover and join.
In the current online market there are no truly personalised music apps, there are very limited options for real-time social interaction over music online, and there is clearly a strong desire for both. BlueJay is a human curated music service that can scale to the individual listener, allows listeners to connect and interact socially over music, and combines both in a smooth, enjoyable, real-time environment.
This ability to basically host and broadcast a radio show directly from, and using just, a mobile device to a sizeable audience, with this level of programming flexibility, is unique to BlueJay, and we have a patent pending on the technology. We have also already secured licencing in the UK as a webcast service, and will be looking to secure equivalent licences in further jurisdictions, including the USA, Australia, and Europe.
Our focus is on generating user take-up to help kick start and fuel the apps virality. We are achieving this through organic social media engagement to build our online presence and reach, outreach to influencers (playlisters, curators, bloggers, artists, and niche music communities) who benefit from using the app to connect with their existing followers and our growing audience, and paid Facebook and Google advertising to target potential hosts/influencers with a significant social media following.
We have developed native mobile apps for the latest versions of both iOS and Android, are hosting our stream management on Digital Ocean servers in London, and have a cloud based API and data store using Apigee (hosted on Amazons cloud) for our back-end. All parts of the system are encrypted using SSL. Again, we have a patent pending on our technology which we expect to be successful.
BlueJay is licenced in the UK as a webcast service by the PRS and the PPL. A webcast licence is significantly cheaper than the licence on-demand streaming services are required to secure. We will be looking to secure equivalent licences in further jurisdictions, including the USA, Australia, and Europe. We do not currently provide any music to our users – they stream their own song files directly from their device to their listeners, and we will be expanding our sources so that users can host sessions with music from their streaming accounts at Spotify, Apple Music, etc.
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